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Case Study

This case study shows how The National Lottery (TNL), a lottery gaming brand, launched a campaign to get Britons to do more sports and increase audience engagement throughout the Rio Olympics' events.

Case Study

This case study describes how WestJet, a Canadian airline, utilised social media to increase brand engagement.

Case Study

This case study shows how Costa, a coffee shop brand, successfully grew its brand affinity and sales in the UK with an integrated campaign.

Case Study

This case study shows how Lidl, a supermarket brand, increased sales and beat its competition in the UK using a hidden-camera stunt that showed customers' reactions to its low prices.

Case Study

This case study describes how The Yorkshire Post reassessed its business model and focused its brand identity by reinstating the 'The' in its name.

Case Study

This case study explains how the NSPCC, a British children's charity, gave parents the tools to talk to their children about sexual abuse.

Case Study

This case study describes how Sainsbury's supermarket in the UK maintained business growth in the face of a major recession and fierce competition.

Opinion

Advertising expenditure in magazine brands dipped 6.7% year-on-year in Q2 2014 to £254m, according to the latest data from the Advertising Association/Warc Expenditure Report .

News

LONDON: After years of decline, the UK's regional print industry has detected cautious signs of recovery with one industry figure declaring "the worst is over".

Case Study

This case study explains how Lidl, the supermarket chain, experimented with reducing the size of print materialsin Scotland and diverting budget into above-the-line advertising, whilst stressing the quality of its products.

Case Study

This case study explains how Sainsbury's, the UK supermarket, delivered its best ever Christmas results in 2013 with a content marketing strategy.

Case Study

This case study explains how the Jack & Jill Children's Foundation, a charity that provide support to severely brain-damaged children and their families, was a relatively unknown player with shrinking funds in the cluttered Irish charity sector.

Case Study

This case study describes a campaign by V/Line, a regional train operator in Victoria, Australia, which used an emotional message to increase its 'friends and family' sales segment.

News

MUMBAI: Marketers across India are failing to fully utilise the opportunities that the print medium now offers, in terms of technology, content and language, according to leading industry figures.

Case Study

This case study demonstrates how the National Trust, the UK conservation organisation, created a distinct identity for its annual walking festival, the 'Great British Walk'.

Article

This article discusses the prospect of more targeted advertising in light of Sky TV's AdSmart product, and argues that less targeted ads can be useful in attracting new customers.

Case Study

This case study describes a campaign by V/Line, a regional train line operator in Victoria, Australia, which used an emotional message to increase journeys taken from the city to the countryside.

Article

This event report looks at the latest media and advertising trends in India. Figures from Nielsen, the research firm, show that over 40 million people in the country now own a smartphone, while 3,000 marketing campaigns are also run through the mobile channel every day.

Case Study

This case study describes an advertising campaign in Australia by Christchurch & Canterbury Tourism, New Zealand, to attract visitors back to Christchurch following an earthquake in 2011.

Case Study

This is a story of how V/Line, the Australian train company, used the power of guilt to motivate young people in Victoria, Australia, to leave the bright lights of the city to visit friends and family in the country.

Case Study

Mediawijzer.net, a Dutch media literacy organisation, wanted to raise awareness and ignite a national conversation amongst children, parents and teachers about social media literacy in the Netherlands.

Case Study

In 2011 the TAC launched Blood Oath, a unique brand experience and promotion aimed at young male drivers in Victoria, Australia.

Case Study

Counterfeiting in Lebanon costs the government a estimated $75-100m in lost revenue annually.

Case Study

Liverpool ONE is a UK leisure destination which opened for business in 2008. This campaign built awareness of the venue among high value shoppers living across the north west of England.

Article

This chapter of the IPA's Datamine report, New Models of Marketing Effectiveness, asks two questions: How fit for purpose is the IPA Databank as a basis for examining the evolution in communications integration and how has the use of channels moved on since the previous Datamine report, Marketing in the Era of Accountability? It explores how these two factors have impacted on the entries to the IPA Effectiveness Awards, and also looks at effective combinations of channels.