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Case Study

Cochlear, a hearing implant brand, created a hearing test in disguise in Australia by launching a film with two possible outcomes depending on the viewer's hearing ability.

Case Study

BT Sport Business, a group of sports television channels, increased sales and customer satisfaction among its main business clients, pubs, by introducing the Manager of the Month campaign for pub landlords in the UK.

Case Study

Gilead Sciences Europe Ltd., a research-based biopharmaceutical company, launched the Are You Chris? campaign to raise awareness of hepatitis C (HCV) in Germany.

Case Study

KFC, a fast food chain, launched the KFC Battle campaign in Russia to increase consumer engagement and brand awareness.

Case Study

Seedlip, a non-alcoholic spirits brand, designed the bottle for its launch based on botanical illustrations to stand out from the sickly sweet non-alcoholic drinks category.

Case Study

Ford, an automotive brand, advertised the launch of its newly redesigned Mustang in Ireland by partnering with Chad McQueen, a racing car driver and son of iconic Mustang driver Steve McQueen.

Case Study

This case study shows how The National Lottery (TNL), a lottery gaming brand, launched a campaign to get Britons to do more sports and increase audience engagement throughout the Rio Olympics' events.

Case Study

CRDL, a product that promotes physical contact between people with mental illnesses or disabilities and their loved ones, successfully launched in the Netherlands by tailoring its communication strategy to both wide and health-related audiences.

Case Study

An alliance of French corn/maize producers worked together to create an integrated campaign that improved the reputation of corn in France.

Case Study

This case study describes how WestJet, a Canadian airline, utilised social media to increase brand engagement.

Case Study

This case study shows how Costa, a coffee shop brand, successfully grew its brand affinity and sales in the UK with an integrated campaign.

Case Study

This case study shows how Lidl, a supermarket brand, increased sales and beat its competition in the UK using a hidden-camera stunt that showed customers' reactions to its low prices.

Case Study

Energy Efficiency Services Ltd, a public ESCO under the Ministry of Power in India, used PR to create its ILEDTHEWAY campaign.

Case Study

This case study describes how The Yorkshire Post reassessed its business model and focused its brand identity by reinstating the 'The' in its name.

Case Study

This case study explains how the NSPCC, a British children's charity, gave parents the tools to talk to their children about sexual abuse.

Case Study

This case study describes how Sainsbury's supermarket in the UK maintained business growth in the face of a major recession and fierce competition.

Opinion

Advertising expenditure in magazine brands dipped 6.7% year-on-year in Q2 2014 to £254m, according to the latest data from the Advertising Association/Warc Expenditure Report .

News

LONDON: After years of decline, the UK's regional print industry has detected cautious signs of recovery with one industry figure declaring "the worst is over".

Case Study

This case study explains how Sainsbury's, the UK supermarket, delivered its best ever Christmas results in 2013 with a content marketing strategy.

Case Study

This case study explains how Lidl, the supermarket chain, experimented with reducing the size of print materialsin Scotland and diverting budget into above-the-line advertising, whilst stressing the quality of its products.

Case Study

This case study explains how the Jack & Jill Children's Foundation, a charity that provide support to severely brain-damaged children and their families, was a relatively unknown player with shrinking funds in the cluttered Irish charity sector.

Case Study

This case study describes a campaign by V/Line, a regional train operator in Victoria, Australia, which used an emotional message to increase its 'friends and family' sales segment.

News

MUMBAI: Marketers across India are failing to fully utilise the opportunities that the print medium now offers, in terms of technology, content and language, according to leading industry figures.

Case Study

This case study demonstrates how the National Trust, the UK conservation organisation, created a distinct identity for its annual walking festival, the 'Great British Walk'.

Article

This article discusses the prospect of more targeted advertising in light of Sky TV's AdSmart product, and argues that less targeted ads can be useful in attracting new customers.