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Article

This event report details research from Trinity Mirror, the UK regional newspaper group, that sought to understand and segment its audience is a more contemporary way.

News

LONDON: As print advertising revenue leaks away to digital, newspaper publishers are exploring new avenues to bolster income and readerships, including joint ad sales and the launch of a new regional newspaper.

Case Study

This case study describes how Newfoundland and Labrador (NL) Tourism focused upon the idea that NL is for travellers, not tourists, in order to attract people to the region.

News

LONDON: Johnston Press, the UK regional newspaper publisher, expects to tap into national advertising revenues through its purchase of the i news title, and the chief executive is optimistic that print news has a bright future.

Case Study

This case study describes how The Yorkshire Post reassessed its business model and focused its brand identity by reinstating the 'The' in its name.

Article

This article reports on research into cross-device advertising effectiveness, concluding that the best campaigns deliver seamless campaigns across devices and provide a unified experience for consumers.

Case Study

This case study describes how major Bangladeshi mobile telecommunications company Robi Axiata found a way to inspire national unity through the creation of the world's largest human flag, leading to an increase in sales.

News

LONDON: After years of decline, the UK's regional print industry has detected cautious signs of recovery with one industry figure declaring "the worst is over".

Case Study

This case study describes how Bangladeshi telecommunications company Robi Axiata promoted national unity as well as sales by creating a world-record human flag.

Research Paper

This field experiment research study explores the effectiveness of the Technology Acceptance Model (TAM) and the uses and gratifications theory by comparing mobile banner ads to non-mobile banner ads on a local newspaper's website.

Article

This chapter from the IPA's datamine report, New Models of Marketing Effectiveness, reviews the development of the communications landscape over the past decade from two points of view: how consumers have consumed media and how advertisers have made inter-media choices.

Article

This paper provides an overview of the global information retrieval services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

In recent years, regional newspaper owners have lacked the research budgets to carry out face-to-face readership studies.

News

LONDON: Media companies in the UK are starting to see revenue levels rise, although sizeable challenges still await the industry.

Case Study

In the Spanish city of Pamplona, the Town Hall pays a million and a half euros per year to replace damaged street furniture.

Case Study

The Times of India (TOI), the leading "national" daily in India and based in the city of Mumbai, had established itself in many parts of India.

Research Paper

This article analyses the ‘spiral of silence’ as a mechanism of political communication in post-Communist Belarus in the cases of the presidential elections in 2001 and the general election in 2008, using methods of public opinion polls and content analysis of Belarusian state-run press.

Case Study

Harlequin, the global leader in publishing women’s romance and fiction novels, had a specific and ambitious task: to launch its hardcover version of Debbie Macomber’s Twenty Wishes into the top five spot on The New York Times Best Seller list.

Research Paper

The IPA TouchPoints Initiative was the world's first, industry, consumer-centric, multi-media database.

Research Paper

This field experiment attempts to determine whether online, interactive, rich media advertising garners more user interactivity, measured as click-throughs, than non-interactive, rich media ads run during the same time frame on a major regional newspaper's Web site.

News

LONDON: UK prime minister Gordon Brown apparently believes that the UK's emergency exit from economic rout lies in digital communications.

Article

There has been a sizeable decline in newspaper circulation and print advertising revenue and a decrease has also been seen for the first time in web audience data.

Article

This article (translated from the Japanese for WARC) discusses the major economic and advertising trends in Japan's newspaper, magazine and free press sectors during 2007 and early 2008.

Case Study

This campaign sought to stimulate use of the Irish News recruitment section (Jobs on Thursday) by jobseekers and businesses seeking staff alike.

News

LONDON: Despite heavy investment online, the UK's regional press was unable to halt declines in advertising revenue and circulation last year, according to latest figures from the Newspaper Society .