Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

20,096 results found
Sort by

News

MOUNTAIN VIEW, CA: YouTube is investing in new formats and new monetization opportunities as well as continuing to tackle brand safety issues, according to its chief executive officer.

Opinion

Influencer marketing “has democratised the advertising industry just like Uber did with travel”, according to Edward East, founder and CEO of influencer marketing agency Billion Dollar Boy.

Article

Brand safety, which in its broad sense includes digital ads appearing in the wrong context and digital ad fraud, has made the headlines but brands remain curiously reluctant to act.

News

LONDON: Sky, the entertainment and communications company, was the biggest advertiser on traditional media (i.e., excluding internet advertising) in the UK in 2017, spending £197.1m over the year according to new data from Nielsen.

Article

The Association of National Advertisers (ANA) conducted research into influencer marketing to help quantify its importance and understand its role in wider brand activation strategies.

Case Study

The Road Safety Commission, a Western Australia government body, used social media videos to reduce the number of young drivers speeding.

Case Study

McDonald's, the fast food chain, used a supportive message during the Chinese exam season to increase sales.

News

GLOBAL: Faced with the difficulty of finding the appropriate balance between targeted digital advertising and the reach of traditional broadcast media.

Case Study

French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.

Case Study

PlayStation, the games console brand, used an integrated campaign with a focus on social media to connect with casual gamers across Southeast Asia.

Article

The 4A’s (American Association of Advertising Agencies) is tackling brand safety concerns through the creation of an Advertising Protection Bureau.

Case Study

BT Sport, the sports TV channel, used social media, OOH and media partnerships to increase awareness of its rights to broadcast cricket and grow sales in the UK.

Case Study

Gas-X, an over-the-counter medication, changed its use of humour on social media to appeal to women in the US.

Case Study

Addiction support organisation Addict'Aide launched an Instagram-focused, cost-effective campaign in France to highlight the early signs of addiction to alcohol.

Article

Ford, the automaker, has effectively tapped virtual reality (VR) as a means of engaging consumers in new and powerful ways.

Case Study

Fast-food brand KFC launched Malaysia's first Facebook Live gameshow to target millennials and gain back relevance for the brand.

Article

Mondelez International, the snacks giant, is building up its sampling capabilities via e-commerce, as well as developing its in-store approach to this discipline.

Article

Comcast, the media conglomerate, has successfully adapted its ad-sales strategy to reflect exciting new opportunities for business-to-business marketing.

Case Study

Snickers', the confectionery brand, used social media and packaging to connect with young men and increase sales in Japan.

Case Study

The Geological Survey of Canada, a government agency, used Instagram to raise awareness of geology and its own 175th anniversary.

Case Study

JetBlue, the airline, used a humorous campaign on social media targeting office workers to increase vacation bookings in the US.

Case Study

Fleggaard, a Danish border supermarket chain located in Germany, attracted a new audience with a mockumentary starring one of Denmark's most entertaining fictional characters.

Case Study

Condom brand Durex launched a celebrity-driven campaign to challenge cultural taboos in India.

Opinion

Ken Auletta has put the advertising industry in the crosshairs in his new book. At the 4A’s (American Association of Advertising Agencies) 2018 Accelerate Conference, The New Yorker journalist was tackled by Bill Koenigsberg, president/CEO of Horizon Media.

Case Study

Beko, a consumer electronics company, used a social media chatbot to connect with football fans in Turkey and improve brand metrics.