Article
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Tom Doctoroff, Admap, September 2018, pp. 30-31
Shows how marketers can create impactful engagement across touchpoints, using examples from brands such as Nike, Lego, Red Bull and De Beers.
Data
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WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Opinion
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David Tiltman, August 2018
Dynamic creativity, viewability, and the use of ad tech for brand building are topics at the forefront of the current conversation.
Data
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WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
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Outdoor Advertising Association of America, 2018
This report, conducted by Omnicom Media Group’s Benchmarketing, examines out-of-home ROI and media mix optimization for seven key product categories: Automotive, consumer electronics, CPG food & drink, retail grocery, retail – non grocery, finance and banking, and restaurants and coffee shops.
Article
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Tony Regan, WARC Best Practice, July 2018
Six key areas that modern planners need to address in order to successfully navigate the fast-changing Digital Out-of-Home landscape and build effective Out-of-Home campaigns.
Article
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Zaid Al-Zaidy, Admap, July/August 2018, pp. 40-41
Argues that the 'planner of the future', who can help guide clients through well-argued and supported strategies for growth, is in more demand than ever.
Article
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Brian Carruthers, Event Reports, European OOH Media Summit, May 2018
The Italian train station operator Grandi Stazioni uses innovative data sources to craft advertising in one of the most important retail occasions for many consumers.
Data
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James McDonald, WARC Data, February 2018
This report summarises the latest research from WARC's Data platform, with a focus on the out of home advertising industry.
News
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31 January 2018
LONDON: The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to Advertising ...
Research Paper
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Bill Page, Zachary Anesbury, Sophia Moshakis and Alicia Grasby, Journal of Advertising Research, Digital First, December 2017
Outdoor advertising is criticized for its lack of verified reach, and the few existing measurement techniques have not been validated.
Article
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Tammy Greenberg, ANA Magazine, Forward, December 2017
Proves to marketers that radio can work for their brands by highlighting how the medium is successful through case studies from Coca-Cola, the soft drinks brand, and T-Mobile, a telecoms company.
Research Paper
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Vassilis Bakopoulos, John Baronello, and Rex Briggs, Journal of Advertising Research, Vol. 57, No. 4, 2017, pp. 447-461
Brands can make better use of strategy to improve the use of mobile in the media mix. The research team looked at three case studies dealing with an insurance, fast-food and FMCG brand respectively.
Article
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Chuck Kapelke, ANA Magazine, ANA Magazine, December 2017
Explains how digital out-of-home advertising (DOOH) is coming of age, and highlights how the opportunities are boundless for brands that are willing to invest and experiment.
Research Paper
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Research on WARC, ANA, May 2017
This report details the findings of a study into the costs and economics of the programmatic advertising ecosystem, and offers practical solutions to help advertisers take greater control of their programmatic investments.
Opinion
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James McDonald, April 2017
Mobile’s share of total UK internet adspend rose to over a third last year, and mobile accounted for 99% of new online ad money in 2016, according to the latest results from the AA/WARC Expenditure Report, released this week.
News
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25 April 2017
LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.
Research Paper
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Rolfe Swinton, ESOMAR, MENAP Dubai, March 2017
This paper looks at the rise of person-centric measurement and how to measure media consumption in Saudi Arabia and Turkey, given the disruption of emergent digital platforms.
Research Paper
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Stephen Richard Dix and Ian Phau, Journal of Advertising Research, Vol. 57, No. 1, 2017, pp. 15-27
Television advertising-avoidance research delivers a broad range of estimates for the extent of channel switching during advertising breaks (i.e., commercial zapping).
Case Study
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Institute of Advertising Practitioners in Ireland, Silver, ADFX Awards, 2016
This case study describes how PhoneWatch, which sells monitored home alarm systems in Ireland, reversed declining sales by using a combination of primarily TV and digital.
Case Study
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Institute of Advertising Practitioners in Ireland, Bronze, ADFX Awards, 2016
This case study shows how Heineken Ireland, a global beer brand, built a strong communications campaign and delivered on commercial objectives during the Rugby World Cup (RWC) held in Ireland.
Article
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Susanna Cousins, WPP Atticus Awards, Merit, Advertising, 2016
This essay explores agencies' value to boardrooms, considering what they need to change in order to remain relevant and prepared to face business problems.
Article
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Sonia Paul, Event Reports, Adobe Summit, March 2016
This event report offers an insight into how DuPont, the conglomerate, created two mobile apps to support its agriculture business in multiple markets.
Article
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Judith Warn-Ford, Ebiquity, February 2016
This article looks at the media viewing habits of millennial consumers, how they respond to advertising and how they view brands.
