Research Paper
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Research on WARC, ANA, May 2017
This report details the findings of a study into the costs and economics of the programmatic advertising ecosystem, and offers practical solutions to help advertisers take greater control of their programmatic investments.
Opinion
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James McDonald, April 2017
Mobile’s share of total UK internet adspend rose to over a third last year, and mobile accounted for 99% of new online ad money in 2016, according to the latest results from the AA/WARC Expenditure Report, released this week.
News
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25 April 2017
LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.
Research Paper
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Rolfe Swinton, ESOMAR, MENAP Dubai, March 2017
This paper looks at the rise of person-centric measurement and how to measure media consumption in Saudi Arabia and Turkey, given the disruption of emergent digital platforms.
Research Paper
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Stephen Richard Dix and Ian Phau, Journal of Advertising Research, Vol. 57, No. 1, 2017, pp. 15-27
Television advertising-avoidance research delivers a broad range of estimates for the extent of channel switching during advertising breaks (i.e., commercial zapping).
Article
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James McDonald, WARC Data, December 2016
This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.
Research Paper
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Amy Rodgers, WARC Data, November 2016
This report summarises the findings of Warc's latest mobile marketing survey, conducted across the APAC region on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
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Amy Rodgers, WARC Data, November 2016
This report summarises the Turkish responses to Warc's EMEA mobile marketing survey, conducted on behalf of the Mobile Marketing Association to assess how advertisers and agencies are using, and planning to use, mobile in their marketing.
Research Paper
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Amy Rodgers, WARC Data, November 2016
This report summarises the findings of Warc's latest mobile marketing survey, conducted across the Middle East on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Case Study
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Institute of Advertising Practitioners in Ireland, Bronze, ADFX Awards, 2016
This case study shows how Heineken Ireland, a global beer brand, built a strong communications campaign and delivered on commercial objectives during the Rugby World Cup (RWC) held in Ireland.
Case Study
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Institute of Advertising Practitioners in Ireland, Silver, ADFX Awards, 2016
This case study describes how PhoneWatch, which sells monitored home alarm systems in Ireland, reversed declining sales by using a combination of primarily TV and digital.
Article
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WARC Data, August 2016
This report summarises the findings of Warc's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
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Susanna Cousins, WPP Atticus Awards, Merit, Advertising, 2016
This essay explores agencies' value to boardrooms, considering what they need to change in order to remain relevant and prepared to face business problems.
Article
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Sonia Paul, Event Reports, Adobe Summit, March 2016
This event report offers an insight into how DuPont, the conglomerate, created two mobile apps to support its agriculture business in multiple markets.
Article
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Judith Warn-Ford, Ebiquity, February 2016
This article looks at the media viewing habits of millennial consumers, how they respond to advertising and how they view brands.
Article
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WARC Data, February 2016, pp. 48-49
This brief article rounds up the international forecasts for 2016.
Article
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Naren Patel, WARC Exclusive, January 2016
This article outlines several of the key trends that will impact out-of-home advertising in the UK in 2016.
Article
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Andrew Lazenby, WARC Exclusive, A Practitioner's Guide to Customer Acquisition, January 2016
This article explains how to use outdoor in customer acquisition.
Article
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Andrew Lazenby, WARC Exclusive, A Practitioner's Guide to Customer Acquisition, January 2016
This article explains how to use mobile.
Article
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Andrew Lazenby, WARC Exclusive, A Practitioner's Guide to Customer Acquisition, January 2016
This article explains how to use SMS in customer acquisition.
Research Paper
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Gian Fulgoni, Journal of Advertising Research, Vol. 55, No. 4, 2015, pp. 358-361
This article asks whether the gross rating point (GRP) measures, which have long been used within the traditional platforms of television, radio and print to gauge how much advertising 'pressure' is being delivered, are outdated in a digital world.
Article
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Rachel Robinson, Admap, December 2015, pp. 44-45
This article reports on research into cross-device advertising effectiveness, concluding that the best campaigns deliver seamless campaigns across devices and provide a unified experience for consumers.
Article
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James McDonald, WARC Data, November 2015
This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.
Article
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WARC Data, November 2015
This report summarises the findings of Warc's mobile marketing survey, conducted across Asia-Pacific on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing.
Article
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Rob Norman, Admap, September, 2015, pp. 14-16
This article argues that the media landscape is changing again, and that as the popularity of apps grows the trend towards fragmentation will reverse.
