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Article

TD Ameritrade, the financial-services provider, believes that procurement departments can play an invaluable role in the marketing space.

Article

This Company Profile from Euromonitor provides key details and analysis of Henkel AG & Co KGaA in the Home Care category.

Article

Explores how the way brands think about customer experience (CX) is changing as they compete hard for customers’ attention in an omni-channel world with more consumer touchpoints.

News

LONDON: Keith Weed, chief marketing and communications officer at FMCG giant Unilever, has welcomed the changes being made by the digital giants in policing content as a “step change”.

Case Study

IKEA, the housewares retail chain, used social media and PR to share a humorous message and engage with people around the world.

Article

This article examines the impact and ramifications of the explosion of digital commerce and analytics.

Article

New research from Integral Ad Science concludes that viewability and brand safety are major concerns for advertisers across Asia.

Research Paper

Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Case Study

Omron Healthcare, a healthcare technology provider, created a communications program to launch its brand transformation in order to compete with brands such as FitBit.

Research Paper

Media professionals and scholars have examined the influence of media context on advertising effectiveness for more than 50 years, but clarity regarding media-context effects remains lacking, amid an abundance of mixed results.

Article

MetLife Argentina, a life insurance company, explains its journey to using activated marketing and business insights as a source of differentiation, and the knowledge management platform that drives it.

Research Paper

Focuses on women's representation in advertising in Brazil, from a business measurement perspective, and looks into how it can impact advertising performance, as well as providing solutions to making advertising more inclusive.

Opinion

GDPR will be implemented within weeks and it is particularly important that market research agencies understand its implications.

Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

Case Study

HearLIFE, a hearing-loss clinic in the United Arab Emirates (UAE), used a radio ad to increase awareness and clinic visits.

Research Paper

Capturing and understanding the images and reputations external stakeholders assign to brands can be confusing and challenging.

Article

Avnet, a global distributor of electronic components and solutions, has found that chatbots can serve a variety of purposes for business-to-business brands.

Article

Outlines six key global retail trends and explores their impact on the fast–changing Thai retail landscape.

Article

A review of the implications of GDPR that are most pertinent to advertising practitioners, based on the advice and thinking covered on the World Media Group's 'Everything You need to Know about GDPR' breakfast briefing.

Article

The functionality of customer experience has been overly prioritised and brands need to build emotion and feeling back into customer experiences.

Article

Delivers an educational guide on understanding what viewability is and how marketers can assure better, and safer, returns on digital.

Case Study

Pernod Ricard Kenya and Jumia Food partnered to launch beverage delivery service Jumia Party.

Article

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2017 WARC Awards.

Research Paper

An experiment for Heineken, the beer brand, found that interacting with consumers using WhatsApp or chatbots provides better discussion than traditional forums and valuable insights for qualitative research.