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News

NEW YORK: Under Armour, the sporting goods manufacturer, is leveraging the power of Amazon’s e-commerce platform in recognition of its status as a hub for retail search, consumer reviews, and “need-based” shopping.

Article

This article offers practical tips to boost discoverability via search in a variety of platforms including Google, Instagram and YouTube.

News

SEATTLE: Amazon, and many external surveys, suggest that voice shopping is big business. It has become a key part of both its and Google’s smart-speaker offers, but a report from The Information contradicts this, claiming that just 2% of ...

News

LONDON: The problems facing UK high streets, such as parking difficulties and rising costs, have been exacerbated by e-commerce, and a new report finds that even older consumers are now routinely shopping online.

Article

Teva Pharmaceuticals was able to look beyond the pill when it acquired Gecko Health Innovations, a company that is innovating in healthcare in various ways.

Article

Under Armour, the sporting-goods manufacturer, has made strategic use of Amazon, the e-commerce platform, as a sales driver.

Research Paper

A well-established empirical generalization is that brand users are more likely than non-users to recall advertising for the brand they use.

Research Paper

Consumers' online activities such as keyword searching and writing reviews can provide valuable information that reflects their perception of the market.

Research Paper

Although weather is known to impact consumer behavior and, accordingly, businesses react to weather-influenced consumer behavior, marketing scholars have not examined weather marketing as intensively as its practical importance suggests.

Article

Global strategies, campaign updates and trends in the home improvement retail category.

Research Paper

Probability-based sampling is the gold standard for general population surveys. However, when interested in more specific populations (e.g., consumers of a particular brand), a lot of research uses data from non-probability-based online panels.

Article

Online identities in China are very different to those in the West – marketers should consider media consumption patterns, compartmentalised identities and individualism vs collectivism.

Article

Discusses behavioural science-based initiatives intended to nudge healthier eating and examples of application that sum up what works, and what does not.

Article

Cisco, the technology company, is transforming its approach to marketing in reflection of rapidly changing marketplace realities.

Article

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.

Article

Global strategies, campaign updates and trends in the cleaning products category.

News

LONDON: Retailers are being urged to make sure they get the customer digital experience right after a new survey found that 55% of UK consumers plan to shop more online this year compared to 2017.

Case Study

Godrej Security Solutions, a total locking solutions provider, increased awareness of the important of home safety by creating a campaign featuring convicted thieves who showed how easy a break-in can be.

Article

Addressable television advertising could become an especially powerful solution for brands in the pharma category.

Article

360i, the agency, believes that voice technology is a major disruptive force that every marketer has to plan for.

News

SYDNEY: An understanding of how behavioural economics impacts consumer choices can help marketers build a better customer experience and keep their brands top of mind, according to an expert in buying behaviours.

Article

The results of a major series of eye-opening studies about targeted online marketing were recently published, with significant implications for advertisers.

Article

A research project by Channel 4 and ITV looked at the impact of advertising on broadcast video on demand (BVOD) alongside traditional linear TV.

Research Paper

This research investigates whether print advertisements featuring faces (i.e., face advertisements) or facelike images (i.e., pareidolian advertisements) better capture consumer attention than advertisements that do not include such elements.

Article

This Company Profile from Euromonitor provides key details and analysis of Henkel AG & Co KGaA in the Home Care category.