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Article

Researchers have shown that consumers perceive brands, as they do people, on the basis of two dimensions: warmth and competence.

Article

Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.

News

Technology companies operating in China will be required to provide detailed logs of user activity and personal information to the authorities, under strict new rules that will come into force at the end of this month.

Research Paper

Netquest, a market researcher, designed a new method to detect Personal Identifiable Information (PII) based on "learning from experience" with participants from Brazil, Mexico, Spain and the United States.

Research Paper

Through two political case studies in the US and UK, online insights platform Remesh exemplified the positive impact of AI on market research.

Opinion

The banning of a Christmas TV ad for retailer Iceland highlights contradictions at the heart of the UK's political ad regulations –  rules,  argues politicaladvertising.co.uk’s Benedict Pringle, that were made for a more limited media world and which need updating.

Case Study

Samsung, the mobile and smartphone manufacturer, grew sales and improved public opinion by running an advertising campaign in Indonesia focusing on the emergence of high-definition video in its products.

Case Study

LG, an electronics company, became the most visualized brand in national media that was forged by its closer relationship with technology journalists in Chile.

Case Study

Brazilian Association of Telecommunications Infrastructure (Abrintel), a group of telecommunication companies in Brazil, was able to raise awareness of the problem of limited cell service in São Paulo through their research.

Case Study

Asociación Mutual Israelita Argentina (AMIA), an NGO, released 'Memoria AMIA', a seven-minute video showing popular Argentinian musicians performing the song 'La Memoria', which had a wide online reach.

Case Study

Microsoft, a multinational technology company, promoted its efforts to tackle cybercrime at an event that showed how the persecution of cybercrime begins the moment it is detected.

Case Study

Walls, an ice-cream brand, leveraged the election in Indonesia to pit its ice-cream against one another and make light of an otherwise serious national debate.

Research Paper

Although questions that ask respondents to rank-order a list of items can be analytically valuable, responding to ranking questions typically requires a good deal of cognitive effort.

Article

Market, Opinion and Social Research is increasingly relying on non-probabilistic online panels as data sources and quota sampling as the default sampling method.

Research Paper

This article is concerned with qualitative descriptions of the morphological structure of Twitter interaction network topologies.

Research Paper

Most opinion polls conducted during British general election campaigns report on each party's estimated national vote share.

Case Study

Motrin, an over-the-counter pain relief brand, launched the 'Children Fever Express' campaign to build public understanding and awareness of the importance of early fever diagnosis in children and available fever treatments, positioning it as the go-to paediatric treatment for fevers in China.

Case Study

JOY, a dishwashing detergent from consumer goods foundation P&G, launched a video and made sharing chores part of a pre-nuptial marriage certificate in Japan to promote sharing housework between couples.

Research Paper

To motivate shoppers to bring reusable bags, England has enforced a carry-bag law, allowing large retailers to charge 5 pence for a single-use plastic bag.

News

NORTH CAROLINA: American marketers are pushing ahead with digital spending, while failing to dedicate as much thought to the wider societal picture, according to a new survey.

Case Study

McDonald’s, a fast food company, carried out several actions across Latin America to generate favorable reading habits in children.

Gunn Report

The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.

Research Paper

Probability-based sampling is the gold standard for general population surveys. However, when interested in more specific populations (e.g., consumers of a particular brand), a lot of research uses data from non-probability-based online panels.

Research Paper

This article reviews the experience, steps taken, and lessons learnt from including a virtual reality film within a mobile online survey.

Article

Explores the historical link between political research and opinion polling and suggests alternatives to the latter, which should however be approached with caution.