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Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Article

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

Article

Provides key details and analysis of Adidas AG in the clothing and accessories market.

Opinion

At the Euro Effies, Matt Gladstone, Strategy Partner at Grey London, advised authors of case studies to act like detectives when writing their paper.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Article

Provides guidance and best practice on using a celebrity to communicate a brand in the age of social media, where a move to engaged experts and stars-of-the-people can connect with consumers through digital in an effective and authentic way.

Case Study

Beauty brand Pond's used an influencer strategy to launch a new skincare product in Indonesia.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Hewlett-Packard.

Case Study

With an inspirational digital campaign in Indonesia, Axe, the Unilever deodorant brand, launched a repositioning drive to change its brand image from one that helps men get the girl, to one that helps men find their own magic.

Article

The work of Les Binet and Peter Field has established that the most effective advertising is split 60:40 between brand building and activation; their latest research looks in more detail at how this works in the context of different categories and purchase behaviours.

Article

Discusses the various models marketers could use to achieve personalisation at scale and advises on how to utilise the Problem Solution Mapping approach.

Case Study

Indian broadband supplier Telkomsel improved customer satisfaction and fuelled brand equity growth in Indonesia with an advertising campaign focused on videos of real Indonesians from different walks of life.

Case Study

Paytm, a digital wallet, used a gold investment programme to build the reputation of digital payments in India.

Article

This Company Profile from Euromonitor provides key details and analysis of L'Oréal, the owner of brands such as Garnier, Body Shop and Lancome.

Article

This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.

Case Study

Indian condom manufacturer Kohinoor re-launched under Durex with a new product portfolio to generate brand awareness.

Case Study

Antiseptic brand Dettol ran a childhood handwashing behaviour change campaign to grow market share in India.

Case Study

Shampoo brand Rejoice used custom elevator posters and LCD screens to appeal to millennial women and regain market share in China.

Case Study

Dettol, the hand sanitiser and antiseptic brand, increased market share and equity association with mothers by repositioning its hand wash products in India.

Case Study

Raymond, a leader in the Indian garment industry, used a multi-channel approach to introduce a technologically advanced fabric and improve its position in the consumer consideration set.

Article

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.

Article

Leading-edge consumers can upend consumer insights strategies for brands looking to achieve cultural relevancy.

Case Study

Kotex, a brand of feminine hygiene products, increased its market share by targeting Vietnamese women on their most used device.

Case Study

Mirinda, a soft-drink brand, successfully communicated a product innovation in Vietnam to reverse stagnation in the category.

News

First it was Korean pop, then Korean soaps, now it’s K-beauty – Korean cosmetic products and regimes – that are going global.