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Article

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

News

NEW YORK: Successfully balancing the old and the new has helped Levi Strauss turn around an erratic financial performance, according to the apparel brand’s chief executive officer.

Article

Provides key details and analysis of Reckitt Benckiser Group, a multinational consumer goods company, including home care market assessment, surface care, laundry care and automatic dishwashing.

Case Study

Mirinda, a PepsiCo beverage, ran an ethical campaign in India to drive a stronger association with teenagers and increase brand awareness.

Article

The Italian train station operator Grandi Stazioni uses innovative data sources to craft advertising in one of the most important retail occasions for many consumers.

Article

Coca-Cola has applied its Integrated Marketing Communication philosophy to its product marketing in Japan, the company’s most profitable market internationally.

News

MUMBAI: Google has quietly released a new app, currently only available in beta in Mumbai, which aims to help people find the answers to their questions about their immediate neighbourhood.

Article

Provides key details and analysis of Lion Corp, a Tokyo-based home care brand.

Article

Looks at how brands can take a more collaborative approach to fulfil the needs and expectations of consumers.

Case Study

Bench, the Philippines' largest apparel brand, launched the Overseas Filipino Workers Month campaign in the Philippines to increase brand relevance.

Case Study

OMO, a laundry brand owned by Unilever, increased its market share in China by showing millennial women many different life experiences in order to encourage them to forget the fear of getting dirty.

Article

Beam Suntory, the alcoholic drinks company, has retooled its approach to brand building in various ways.

Article

This report provides an overview of the global hot drinks industry, examining the performance of hot drinks comparatively, leading companies, growth brands, and trends shaping the development of the market.

Case Study

Samsung, the technology company, promoted its new 'The Frame' TV by leveraging a partnership with industrial designer Yves Behar and Sotheby's in the US.

News

BUENOS AIRES: A global segmentation study, inspired by McDonald's LatAm, has helped the fast food chain better understand existing and potential customers and the competitive landscape in which it operates.

Case Study

Condom brand Durex launched a celebrity-driven campaign to challenge cultural taboos in India.

Case Study

Snack brand Doritos launched an innovative 'mystery flavour' campaign in Brazil that helped it reconnect with millennials and recover its reputation as a bold brand.

Case Study

Digital wallet Paytm used a multimedia approach to bring its services to the poorest in India, in the wake of a ban on two high-denomination currency notes.

Case Study

Sportswear manufacturer adidas launched a campaign to support disabled athletes in India.

Article

Global strategies, campaign updates and trends in the banking category.

Article

Global strategies, campaign updates and trends in the carbonated soft drinks category.

Article

Global strategies, campaign updates and trends in the savoury snacks category.

Case Study

Emergen-C, a vitamin drink supplement, promoted itself as an everyday wellness brand by releasing a US television commercial featuring young, active people.

Article

This paper explains the concept of New Product Development (NPD) - the process of bringing a new product to market - and how to ensure its success.