Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

909 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Article

Provides key details and analysis of Adidas AG in the clothing and accessories market.

Article

Looks at how direct-to-consumer brands are shaking up retail and disrupting consumer packaged goods by raising the consumer expectations that all brands must meet.

Article

Details how direct-to-consumer (DTC) brands are challenging legacy brands in every category.

Article

Provides key details and analysis of Henkel KGaA, the owner of brands such as Dial, Right Guard and Schwarzkopt.

Article

Provides key details and analysis of Arla Foods Amba, the owner of brands such as Lurpak and Castello.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Article

Explains how loyalty programs remain an important component of the shopping experience and details what marketers need to do to implement them successfully.

Article

Explores the most current thinking and reading on the topic of pricing strategies, examining their impact on sales, profitability, and perceptions of the brand itself.

Article

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA.

Article

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.

Research Paper

Voice technology, used in products such as Amazon’s Alexa, makes for a faster user experience and has potential to become a dominant mode of accessing the internet – but brands wishing to capitalise on it need to adapt their marketing models.

News

The iconic US retail brand Sears filed for Chapter 11 protection this week to keep its business afloat, arguing that with some restructuring and less debt, its business could, perhaps, be turned around.

News

Amazon’s seemingly unstoppable rise to retail dominance continues with news that it now offers a wider selection of Calvin Klein and Tommy Hilfiger apparel than even Macy’s or JCPenney.

Case Study

Yorkshire Tea, a brand of black tea, increased its sales in a sharply declining category by engaging UK consumers with its brand values in a humorous way.

Case Study

Weetabix, a cereal brand, increased its sales and growth in its category by launching a TVC that reinforced an old, unused, but still powerful brand asset.

Case Study

Excedrin, a brand of headache and migraine pain relief, used real people, real stories and immersive 360° video technology to foster a deeper understanding of migraines by enabling non-suffering co-workers to walk in the shoes of a migraine sufferer.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Laurier and Merries.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Sofina, Merries and Biore.

Article

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive's beauty and personal care brand.

News

Retailers that went head-to-head with Amazon on the online behemoth’s Prime Day this year saw big spikes in sales, new analysis shows.

Article

Provides key details and analysis of British American Tobacco, the owner of brands such as Kent and Pall Mall.

Article

Kidbox, the online children’s clothing delivery service, has combined data analytics with a human touch to forge a unique brand identity.

Research Paper

The effectiveness of online versus offline promotional communication is an important marketing issue.

Article

This Company Profile from Euromonitor provides key details and analysis of Bacardi & Co Ltd, the owner of brands such as Grey Goose and Eristoff vodka.