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Research Paper

Kantar TNS, a market research and market information group, launched a pilot study with Royal Mail, a postal service and courier company, to provide metrics for advertising mail.

News

FedEx, the courier and delivery service company, is adopting a more integrated, purpose-driven approach to its messaging in response to major changes taking place in the marketplace.

Article

FedEx, the courier and delivery service, has shifted its advertising strategy to reflect a more global, and integrated, brand positioning.

Case Study

Royal Mail, a postal service and courier company, launched its new programmatic mail technology in the UK with a simple animation explaining the benefits.

Case Study

United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, delivered a response to children’s letters to Santa through an online scanning system in the US.

News

SEATTLE: Amazon, the e-commerce giant, is calling on hundreds of entrepreneurs to join a new scheme that would enable them to lease branded Amazon vehicles and build up their own delivery businesses.

News

MUMBAI: UberEATS uses its own ride and customer data from Uber in India to target its marketing by location, destination and time of day to grow orders more efficiently, according to a senior executive at the company.

Article

UberEATS has used its own ride and customer data from Uber in India to target its marketing by location, destination and time of day to grow orders.

Case Study

Deutsche Post DHL Group, a German postal and international courier service, launched an outreach campaign to establish itself as an ambassador of globalisation and contribute to an objective debate on the issue.

Article

Delivery Hero, the company behind restaurant delivery brands such as Hungry House, drilled down into not only the consumer’s experience, but the drivers’ and restaurants’ in order to smooth the journey and ensure loyalty.

Gunn Report

Contains the creative for the 'Boost Your Voice' campaign for Boost Mobile by the agency 180LA in the USA.

Gunn Report

Contains the creative for the 'Sea Hero Quest' campaign for Deutsche Telekom by the agency Saatchi & Saatchi in the UK.

Gunn Report

Contains the creative for the 'Magenta Unleashed' campaign for Deutsche Telekom by the agency Saatchi & Saatchi in the UK.

Case Study

Royal Mail, the UK postal service and courier company, drove a reappraisal of its brand, capturing data and sales in the process, by creating a collector’s edition set of 10 David Bowie stamps.

Case Study

What3Words, a geocoding system, created unique pictorial envelopes as part of an addressing system to help deliver mail in developing countries.

Case Study

E-commerce giant Ali Group built an aggregator express delivery app in China and raised awareness of it through a live TV show and social influencers.

Case Study

The U.S. Postal Service (USPS), enticed advertisers to use more direct mail in their marketing by creating the 'Irresistible Mail', which uses VR and augmented reality to inspire better mail marketing.

Case Study

Logistics company UPS used PR to reposition the brand as a partner to help solve business problems in order to grow its business in Asia.

Case Study

This case study describes how the United States Postal Service (USPS), the independent US postal agency, improved its reputation with e-commerce businesses by advertising them on its trucks.

Case Study

PostNord, the national postal service of Sweden, used PR and events to promote its new Pride Flag stamp across the country.

Case Study

This case study explains how Royal Mail, the national postal provider in the UK, increased awareness of its mail redirection service and achieved an ROI of 434%.

Case Study

This case study demonstrates how FedEx, one of the biggest courier delivery service companies in the world, achieved a stronger connection with Millennials in the US by focusing its communications around what matters to its target audience.

Case Study

This case study shows how UPS, a delivery service brand, increased brand affinity within the Chinese market by repositioning itself as the future partner of Chinese manufacturers.

Case Study

This case study describes how Vodafone's mobile money transfer solution called M-Pesa removed hardships associated with money transfers for Indian migrants and restarted business growth.

Case Study

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.