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Article

In this viewpoint, the author looks at opinion polls and their varying success in the wake of several global elections and referendums.

Article

This event report outlines some of the failings of political pollsters during the 2016 Presidential election, drawing particularly on learnings from consumer-focused market research.

Research Paper

This article examines what went wrong with pre-election polls for the 2016 U.S. presidential election and offers solutions to restore credibility to survey methods.

News

NEW YORK: Elections provide the forum where research and polling get the most exposure, and while flawed 2016 forecasts in the US and UK delivered powerful blows to the credibility of the practice, the main issue seems to be one of "pilot error".

Opinion

As the UK heads to the polls on Thursday, WARC's Alan Saywood explores why pollsters got the 2015 result so wrong, and asks what they must do to put things right and work toward the accuracy that the media and the public demand.

Article

This article explores the historical link between political research and opinion polling and suggests alternatives to the latter, which should however be approached with caution.

Research Paper

This Forum article considers the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the BPC/MRS enquiry report into polling by Sturgis et al., providing a response from Ipsos MORI and associated researchers at King’s College London and Cranfield Universities.

Research Paper

This paper presents a new approach to capturing respondents' emotional drivers of behaviour through research involving free form text, using the example of the 2016 US Presidential election, and listing implications for the Asian market.

News

TORONTO: Data is becoming increasingly "political" as digital profiling and targeting grow ever more sophisticated – and as electoral candidates leverage similar analytic tools to product marketing campaigns.

Research Paper

This paper investigates whether a 'wisdom of the crowd' approach might offer an alternative to recent political polls that have raised questions about survey data quality.

News

LONDON: British consumers are more concerned about rising living costs than the consequences of Brexit, or the UK's departure from the European Union, according to a new report that finds this surprising since the two issues are interlinked.

News

SHANGHAI: US brands face a mixed reaction in China, as consumers react to the presidency of Donald Trump and his threat to impose tariffs on imports from that country, new research reveals.

Opinion

A very thought provoking article with this title was published in the Guardian in the Journal section on 19 th January by William Davies .

News

NEW YORK: Donald Trump's explicit endorsement via Twitter of a privately held Maine retailer, coupled with campaign donations from a family member, has left marketers wondering how best to deal with being name-checked by the president-elect.

Research Paper

This paper outlines an approach to political opinion measurement that moves away from seeking voters' explicit articulation of their voting intentions, illustrated by a case study for the nomination process for the 2016 US presidential selection.

Research Paper

This paper describes the use of computerized topic analysis to segment and analyze 'tweets' sent on the Twitter social networking platform by US presidential election candidates in 2016.

Research Paper

This paper explores the confusion of causation with correlation, illustrated by an analysis of the factors behind the rise of electoral support for the extreme-right-wing National Front party in France.

Research Paper

This paper discusses some of the flaws and challenges of political polling methods in light of the UK referendum on membership of the European Union and advises on how researchers can make more accurate predictions.

Research Paper

This paper examines what opinion polls and social media analytics revealed about the 2014 Scottish referendum for independence and how social media analysis can be applied to political systems in the future.

Article

This paper examines the use of techniques like network mapping and contextual text mining to understand brand pages on Facebook.

Research Paper

There is a paucity of research that outlines how to understand the image of political brands. Responding to this identified gap in the literature, this research seeks to demonstrate the elicitation capabilities of qualitative projective techniques to explore the political brand image of the UK Conservative Party.

Research Paper

This paper explores the use of three survey methods in Brazil - online, telephone and face-to-face - to understand why each method is chosen, and proposes a hybrid methodology that can be used in public opinion research.

Research Paper

This article examines the appropriate balance between two contrasting modes of understanding and predicting personal behaviour.

Article

This article highlights how political research can most accurately determine both voter behaviour and intentions.

Research Paper

The current study explored the effect of language-tailored political television advertisements on young-adult Latinos who live in the United States.