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News

LONDON: Advertisers in the UK are ramping up the pressure on Facebook over the data breach controversy currently engulfing the company, with reports they may pull their budgets if it fails to provide assurances about the security of users’ ...

Article

Indonesia’s marketing community has many reasons to feel hopeful in 2018, including the rise of mobile, fin-tech, content and artificial intelligence (AI).

News

WILLAMSBURG, VA: Doug Jones’s victory over Roy Moore in Alabama’s recent special election for a Senate seat may offer limited lessons for political advertising experts, given the unique contours that shaped this specific race.

Article

The Senate special election between Doug Jones and Roy Moore in Alabama led to a surprise victory for the Democrat candidate, and also has some useful advertising lessons.

Article

Political campaigns invest significant resources in attempts to persuade voters to pick one candidate over a competitor from a rival party, but the impact of these efforts appears to be negligible at best.

Research Paper

Explains how context in ad placement has a tangible effect on how people react to advertising.

News

WASHINGTON DC: Proposed legislation that seeks to impose new disclosure requirements on online political advertising could be the forerunner of a wider reassessment of the regulations that govern big technology companies.

Article

This event report addresses how digital data is changing the face of political communications, with potentially mixed results for voters.

Article

This article summarises the insights from a series of key papers addressing comparative advertising, where a product or service directly compares itself to a competitor to express that competitor’s inferiority.

Article

This Speaker’s Box looks at how authoritarian and populist regimes have made use of consumerism, focusing on Nazi Germany and the People’s Republic of China.

News

LONDON: As the dust settles on the 2017 general election, brands can learn something from the advertising strategies deployed by the UK's political parties, an industry figure has suggested.

Case Study

This case study describes how Cambridge Analytica, a UK-based data firm, affected Donald Trump's election chances against Hillary Clinton by identifying a group of previously democratic female voters who were persuaded with an ad spot about Trump's opponent, "Can't Run Her House".

Research Paper

This paper examines the relationship between political candidates’ use of Facebook and their election outcomes (vote share and election success).

News

NEW YORK: An extra $55m, at least, has been spent on political advertising on TV and radio in the two weeks before the US presidential election, but media companies are now having to prepare themselves for a potentially very different post-election ...

News

CHANTILLY, VA: Online and digital local advertising in the US is set to grow more than five times faster than the market overall during 2017, new forecasts have indicated.

News

NEW YORK: Spending on political TV ads is forecast to drop this year for the first time in decades because Republican presidential candidate Donald Trump has aired far fewer TV ads than Hillary Clinton, his Democratic rival, according to new ...

Research Paper

This article argues that commercial advertisers should borrow from the strategies employed during the 2012 and 2016 election campaigns in the US to improve the effectiveness of their own marketing efforts.

News

SAN FRANCISCO: Advertising expenditure devoted to the US presidential election since the end of April is 60% less than over the same period in 2012, a leading political analyst has revealed.

Article

This article looks at how television advertising is still a major part of US political campaigning, and could prove a decisive medium in the upcoming 2016 general election.

News

SYDNEY: As Australia approaches Election Day, new research has revealed that an estimated 85% of voters have yet to see an online election ad.

News

SYDNEY: The voting decisions of more than half of adult Australians could be swayed by political advertising according to new research ahead of the July Federal elections.

News

NEW YORK: Total digital ad spending in the US is projected to surpass TV advertising for the first time in 2017, according to the latest quarterly forecast from eMarketer.

News

NEW YORK: Over 40% of US consumers suggest that political ads negatively impact their view of advertising as a whole, according to a new study.

News

VIEQUES, PR: Digital auto advertising could be hit by an inventory shortage over the next eight months as presidential candidates take their campaigns beyond traditional TV buys, industry figures have suggested.

Article

This event report outlines how digital technology has added a new spin to the political process and will play a key role in the 2016 Presidential Election.