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Article

This article summarises the insights from a series of key papers addressing comparative advertising, where a product or service directly compares itself to a competitor to express that competitor’s inferiority.

Article

This Speaker’s Box looks at how authoritarian and populist regimes have made use of consumerism, focusing on Nazi Germany and the People’s Republic of China.

News

LONDON: As the dust settles on the 2017 general election, brands can learn something from the advertising strategies deployed by the UK's political parties, an industry figure has suggested.

Case Study

This case study describes how Cambridge Analytica, a UK-based data firm, affected Donald Trump's election chances against Hillary Clinton by identifying a group of previously democratic female voters who were persuaded with an ad spot about Trump's opponent, "Can't Run Her House".

Research Paper

This paper examines the relationship between political candidates’ use of Facebook and their election outcomes (vote share and election success).

News

NEW YORK: An extra $55m, at least, has been spent on political advertising on TV and radio in the two weeks before the US presidential election, but media companies are now having to prepare themselves for a potentially very different post-election ...

News

CHANTILLY, VA: Online and digital local advertising in the US is set to grow more than five times faster than the market overall during 2017, new forecasts have indicated.

News

NEW YORK: Spending on political TV ads is forecast to drop this year for the first time in decades because Republican presidential candidate Donald Trump has aired far fewer TV ads than Hillary Clinton, his Democratic rival, according to new ...

Research Paper

This article argues that commercial advertisers should borrow from the strategies employed during the 2012 and 2016 election campaigns in the US to improve the effectiveness of their own marketing efforts.

News

SAN FRANCISCO: Advertising expenditure devoted to the US presidential election since the end of April is 60% less than over the same period in 2012, a leading political analyst has revealed.

Article

This article looks at how television advertising is still a major part of US political campaigning, and could prove a decisive medium in the upcoming 2016 general election.

News

SYDNEY: As Australia approaches Election Day, new research has revealed that an estimated 85% of voters have yet to see an online election ad.

News

SYDNEY: The voting decisions of more than half of adult Australians could be swayed by political advertising according to new research ahead of the July Federal elections.

News

NEW YORK: Total digital ad spending in the US is projected to surpass TV advertising for the first time in 2017, according to the latest quarterly forecast from eMarketer.

News

NEW YORK: Over 40% of US consumers suggest that political ads negatively impact their view of advertising as a whole, according to a new study.

News

VIEQUES, PR: Digital auto advertising could be hit by an inventory shortage over the next eight months as presidential candidates take their campaigns beyond traditional TV buys, industry figures have suggested.

Article

This event report outlines how digital technology has added a new spin to the political process and will play a key role in the 2016 Presidential Election.

News

JAKARTA: Advertising expenditure by ecommerce companies in Indonesia jumped 50% in the first nine months of the year according to new data from Nielsen.

News

NEW YORK: Even though a brand may feel empowered by its category leadership, comparative advertising may not work to the product's advantage, according to a new study in the Journal of Advertising Research.

Research Paper

U.S. service-brand marketers have a long history of going head to head using "strictly" comparative advertising.

Article

This article reflects on how political parties used advertising to their advantage in the 2015 UK General Election, arguing that political advertising is alive and working well.

Case Study

This case study shows how Kynect, Kentucky's state-run health insurance exchange, used a targeted, state-wide communications campaign to describe the benefits of enrolling in the exchange to uninsured residents and get them to sign up for it.

Opinion

This post is by Philip Iorio, media planner at ZenithOptimedia. Electioneering is a fascinating case study of marketing in action – an intense blast of advertising and PR that highlights both the strengths and limitations of the communications industry.

News

LONDON: Traditionally a beneficiary of a general election campaign, the UK's outdoor advertising industry appears to have lost out to online as the country's main political parties turn to paid-for advertising on Facebook and YouTube.

News

NEW DELHI: India's leading political parties spent heavily on radio during the recent Delhi assembly elections, so much so that one industry executive described it as like "having a rally on air".