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News

SEOUL: BMW’s problems in South Korea continue as, following a spate of fires and the recall of more than 100,000 vehicles for safety checks, the government has indicated it will require owners of unchecked BMWs to stop driving them.

News

LONDON: The decision of confectionery giant Mars to pull its online advertising from YouTube could present an opportunity for UK broadcaster ITV according to one analyst.

Article

Online identities in China are very different to those in the West – marketers should consider media consumption patterns, compartmentalised identities and individualism vs collectivism.

Article

Discusses behavioural science-based initiatives intended to nudge healthier eating and examples of application that sum up what works, and what does not.

Case Study

Godrej Security Solutions, a total locking solutions provider, increased awareness of the important of home safety by creating a campaign featuring convicted thieves who showed how easy a break-in can be.

Article

AXA Malaysia adapted a global automotive insurance product to the particular challenges of the Malaysia market, including a focus on anti-car theft and accident alerts.

Case Study

Fortis Healthcare, a chain of specialist hospitals, designed the #MoretoGive campaign to show Indians that they each have the power to give life to eight other people.

Case Study

Staqu, an AI startup, launched its AI-based Human Efface Detection technology to help technologically progress the Indian Police Department.

Research Paper

Significant resources have been devoted to educating the public about the danger of driving under the influence of alcohol, including antidrunk-driving advertising.

Case Study

The Transport Accident Commission (TAC), a for-profit social insurer for the State of Victoria, launched the Meet Graham campaign, which showed people in Australia how the human body would have to evolve to survive a crash.

Case Study

Verena Sure, a dieting product, quickly increased sales by launching a humorous campaign film alongside a PR activation event with Thailand's leading bloggers.

Case Study

Gesicht Zeigen!, a non-profit organisation, launched a campaign that marked the return to print of Hitler's 'Mein Kampf' in Germany with a special edition of the book that instead featured 11 stories of holocaust survivors or refugees.

Case Study

Child Focus, the Belgian Centre for missing and sexually exploited children, successfully raised awareness for missing children, and found a child, by launching a multichannel campaign across Belgium.

Case Study

The Ad Council, a US non-profit organisation, created a campaign which used a live stunt and PR support to address prejudice at a national scale.

Case Study

QQ Alert, a face recognition technology brand, showcased how its state-of-the-art product has brought a solution to several social issues linked to missing people's cases and medical situations in China.

Case Study

Transport for London (TfL), a local government body, launched a collective campaign with London police forces to achieve justice for victims of unwanted sexual behaviour in the UK.

Case Study

The Scottish Government launched a video campaign on YouTube to raise awareness of the illegality of Non-Consensual Sharing of Intimate Images among Scottish men.

Case Study

Romanian Police reduced the number of road fatalities in the country by creating an outdoor museum about car accidents.

Case Study

The Samaritans, a charitable organization, launched #SmallTalkSavesLives, a campaign with Network Rail in the UK to raise awareness of suicide prevention.

Case Study

Gumtree, an online classifieds and community website, launched the Psychology of Scamming, a campaign in the UK to raise awareness of online scams and engage with consumers.

Case Study

Get Safe Online (GSO), the UK's leading authority on online safety, launched Scammer Nanas as part of its annual awareness week to educate the UK public about internet use.

Gunn Report

Looks into which campaigns from Latin America, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Article

Explores both and uses lessons from some best-in-class examples to propose an approach to generate more creative uses of data in brand work.

Case Study

Krispy Kreme Doughnuts, a doughnut company and coffeehouse chain, used a PR-led, integrated campaign in the US to celebrate its 80th birthday and increase sales.

Case Study

Florida Power & Light Company (FPL), a power utility company in Florida, used PR to launch a video campaign in the US to communicate storm preparedness messages and educate the public on the 25th anniversary of Hurricane Andrew.