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Opinion

GDPR will be implemented within weeks and it is particularly important that market research agencies understand its implications.

Opinion

In the pursuit of greater personalisation, we’re crossing the boundary between clever and creepy. We have reached advertising’s ‘uncanny valley’ - when technology becomes so human-like that it makes people uneasy – argues UM’s Michael Hanbury-Williams.

Case Study

Truth Initiative, a nonprofit tobacco control organization, raised awareness of the tobacco industry’s targeting towards young, low-income groups by launching a campaign at the Grammys in the US.

Gunn Report

Contains the creative for the 'Green Light Run' campaign for adidas by the agency TBWA\Hakuhodo in Japan.

Opinion

This month, Nationwide is the brand with the biggest uplift in its Ad Awareness in the UK, according to YouGov’s BrandIndex Ad Awareness score.

News

LONDON: Amnesty International, the human rights group, has accused Twitter of failing to prevent online violence and abuse against women, which is preventing many women from expressing themselves freely on the social platform.

News

LONDON: At a moment when Facebook is under scrutiny for its approach to privacy and advertising, Google has stated its intention to engage more proactively with all stakeholders and “act with urgency” to fix any problems and to ...

Article

Examines the potential of artificial intelligence in business and of its impact on human society in the long term.

Opinion

Latin America is in a complicated moment as it heads toward a brace of elections in its three most populous countries; at a time like this the opportunity for brands lies in reconciling polarized peoples, argues DDB Latina’s Juan Isaza.

Article

Agencies with controversial clients can face a significant challenge if these brands get caught up in major social and political debates.

Case Study

Putting customer experience at the heart of the creative vision paid dividends for Dubai Airports.

Opinion

Purpose has gained something of a reputation in marketing as merely window dressing. But Freya Williams of Futerra North America argues that this interpretation ignores the fundamental shift throughout the business world.

Article

Brand values are useful when they help define and differentiate brands, or when they help people internally know how to behave and externally know what to expect from a brand.

Case Study

Metfriendly is a niche financial organisation that provides tailored financial products to the Metropolitan Police in London and faces competition from new entrants and well-established global retail banks.

Gunn Report

Contains the creative for the 'Green Light Run' campaign for Adidas Pure Boost by the agency TBWA\Hakuhodo in Japan.

Gunn Report

Contains the creative for the 'Capture' campaign for Verena Sure by the agency McCann in Thailand.

News

BRUSSELS: Facebook has said that it will simplify data control for its more-than-2bn users ahead of the implementation of the European Union’s General Data Protection Regulation, which will come into force in May.

Article

Brazil’s largest brands have faced a challenging business climate in the recent past, but many of these players have also demonstrated how to flourish in tough times.

Article

Branded content provides a challenge for marketers to align its measurement with traditional metrics across television and digital platforms.

Article

The book, How Public Service Advertising Works, highlights that advertising has a purpose beyond selling and has many lessons for commercial advertisers.

Opinion

Fraud is a big problem and the only way we’re going to solve it is by becoming realistic about marketers’ response to fraudsters, argues Richard Kahn.

Research Paper

The RICU in the UK Home Office used a mix of qualitative research and open source analysis to uncover insights into criminal networks that endanger migrants.

Research Paper

Metfriendly, the mutual society for the Metropolitan Police in the UK, used qualitative data streams and techniques to reverse membership decline.

Article

Explains the term 'sludge' as the dark side of nudge ethics and provides a solution to these practices in the form of a policing role for behavioural economics.

Article

Brand purpose has seen a backlash in 2017, and the challenge for brands in the coming year will be recognising when (and how) purpose can drive sales as well as social good.