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Article

Neuro-Insight found a new approach to planning and creative, which uses neuroscience principles tounderstand and harness the impact of sound, in order to boost campaign effectiveness in a changing media landscape.

News

As the nation awaits the annual John Lewis opus, there are signs that UK retailers are taking a different advertising approach this year, eschewing blockbuster ads in favour of more direct appeals to get shoppers through their doors.

News

Campaigns from Fiat Chrysler Automobiles in the US, Big Bazaar in India and KFC in MENA are among the 20 brands that have been shortlisted for the Effective Use of Data category in the 2018 WARC Media Awards.

Article

Lessons from winners in the 2018 WARC Prize for MENA Strategy, including Nissan and Coca-Cola.

News

A new study of UK consumers shows that people of all ages are watching video in multiple formats – selecting the method of the moment to match their current needs.

Article

Provides guidance and information on a much discussed and increasingly relevant topic of dwell time, or the length of a user's exposure to content.

News

Most marketers believe digital growth in advertising has come at the expense of the quality of creative, new research reveals.

Opinion

Great planning starts with understanding people and developing insights through the lens of their humanity, says BBDO Asia’s Andy Wilson, judge of the 2018 WARC Prize for Asian Strategy.

News

Fernando Machado, Global CMO of Burger King will chair the judging panel for the Effective Use of Brand Purpose category in the 2019 WARC Awards, a global search for next-generation marketing effectiveness.

News

Personalisation is not new but the potential enabled by digital technology means marketers need to think differently about it and about their planning processes and creative outputs, according to Oliver Feldwick, global head of innovation at ...

News

As digital entertainment content booms both on desktop and mobile in India, industry players are having to navigate questions around statutory regulation, which has not been a major issue in this space until now.

Article

Marketers get better return on investment from multichannel marketing strategies than investing in a single channel.

Case Study

SAP, the software company, increased leads and decreased cost per lead by changing how it dealt with decision-making executives who moved company in Asia.

Case Study

Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.

Case Study

Toyota, the car brand, used branded content to increase sales of its hybrid car models in Europe.

Case Study

FUIB, one of Ukraine's top 10 banks, used machine-learning techniques to create a successful media planning model for its advertising campaign.

Opinion

As brand purpose enters the mainstream, the 2018 ANA Masters of Marketing witnessed its influence on brands as diverse as Ancestry, Clorox, and FedEx.

News

European digital ad spend rose by 10% in the first half of the year compared to the same period last year, reaching €25.7bn, with the full year total expected to exceed €50bn.

Case Study

UNIQLO, the global clothing brand, increased sales and improved customer value during Singles' Day, China's one-day shopping extravaganza on e-commerce giant Alibaba.

Article

Redmart, Singapore’s leading online grocery service, used consumer-led research and technology to improve its performance in the fresh produce category.

Opinion

Marketing effectiveness has long been in a state of waiting for that perfect metric, the tell-all KPI.

Case Study

Peugeot, the global automotive brand, used customer research data and programmatic buying to promote its cargo minivan product in the Dutch market.

Case Study

Virgin Trains, the British trains operator, increased journey numbers with a data-driven, targeted campaign using TV, radio and DOOH.

Case Study

IHOP, the restaurant chain, used audience targeting to increase visits and sales in the US.

Article

Land O’Lakes, the agribusiness and dairy co-op, has leveraged new digital technologies to help enhance its business-to-business operations.