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Case Study

IHOP, the restaurant chain, used a stunt built for social media and PR to generate buzz and increase sales in the US.

Case Study

Cincinnati Children's Hospital used radio, DOOH and online ads to increase awareness of the effectiveness of its adult heart surgery services in Ohio, US.

Case Study

Vitamin supplements brand Blackmores grew sales and likeability by supporting the cause against food waste in Malaysia.

Article

Global strategies, campaign updates and trends in the TV industry.

News

Instagram was a vital tool used by Russian trolls to influence voters in the 2016 presidential election, a new Senate report claims.

Article

While the attention economy focuses on clicks, shares and instance gratification, out-of-home (OOH) advertising can achieve long-term brand salience and value.

Research Paper

Food advertising is widely believed to influence children’s food preferences, although the evidence is not conclusive.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Research Paper

Nationwide, a British mutual financial institution and building society, uncovered insights around British Muslims by launching a lifelogging study to generate product ideas for the target.

Research Paper

Takeda, a pharmaceutical company, used a ground-breaking approach in conducting a global study to find out why its brand was not being prescribed by doctors.

Research Paper

Aldi, the value supermarket chain, changed how UK consumers viewed the store and Christmas shopping behaviours to contribute to a record-breaking Christmas 2017.

Case Study

Buscapé, a comparison shopping service, increased awareness and sales in Brazil by launching an influencer campaign to celebrate Consumer's Day.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Hewlett-Packard.

Case Study

American non-profit organisation, the National Safety Council, raised awareness of prescription opioid overdose in the US with an innovative live experience, supported by a multimedia campaign.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.

Case Study

Pond's, the leading facial skin care brand, increased market share in Indonesia by launching a campaign that educated Indonesian women about the hidden dangers of pollution during their daily train commute.

Research Paper

A leading laptop brand captured consumer perceptions in India, Germany, China and the US through an online approach focusing on cultural insights.

Research Paper

ITAU, a Brazilian publicly quoted bank, created design sprints and used a mixed methodology research approach to identify pain points for its users in Brazil, which would help improve its service.

Research Paper

Nailbiter, the technology platform, used its video market research capability in the US to produce better consumer insights for Airwick, an air care brand and Lysol, an American cleaning products brand.

Research Paper

Join the Dots, a consumer insight agency in the UK, explains how it is choosing to adapt its qualitative research methods in response to consumers' changing communication choices.

Case Study

Transnational consumer goods company Unilever updated its corporate 1001 Inspirasi Ramadhan campaign to create unprecedented standout during Ramadan, Indonesia's busiest retail period.

Article

Adobe, the software company, leaned in to a new strategy to promote its Photoshop tool that is used for creating and editing graphics, photos and artwork.

Case Study

Leading charity donor the Hong Kong Jockey Club used digital media to generate interest in its platform and promote health and fitness.

Case Study

Hindi general entertainment television channel Star Plus used a multi-pronged multimedia campaign to create a social shift in India and increase viewership among young women.

Article

Unilever, the consumer goods company, has found that using effective “hero” images can deliver benefits on e-commerce platforms, especially for mobile shopping.