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News

ASIA PACIFIC: Consumers in Asia Pacific may love the experiences and convenience offered by apps, but a recent study has found that a majority (53%) across the region now regard security as their most important consideration when it comes to using ...

Article

This Company Profile from Euromonitor provides key details and analysis of Imperial Tobacco Group Plc, the owners of brands such as Davidoff, West and Gauloises.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry.

News

BEIJING: A majority of Chinese consumers would be prepared to boycott US products if a trade war with the United States comes to pass, according to a new consumer survey by the Financial Times.

Article

This Company Profile from Euromonitor provides key details and analysis of Henkel AG & Co KGaA in the Home Care category.

News

SINGAPORE/JAKARTA: Ride-hailing app Grab is expanding its services in Singapore and Indonesia as it aims to become an “everyday superapp” where customers can do everything from ordering groceries to accessing news.

News

TOKYO: Ongoing attacks on the media and international political chaos are taking their toll on public trust in institutions, but the annual Edelman Trust Barometer survey also reports people are becoming more discerning in where they get their ...

Article

Edelman’s annual Trust Barometer for 2018 shows that trust in the government and media has declined considerably, driven by concerns about fake news, social media platforms and anti-media rhetoric.

Case Study

Emoticast, a UK-based entertainment startup, launched TuneMoji, an app that allows users globally to add music to GIFs, to help bring popular culture into messaging apps.

Case Study

Chevron Philippines, an energy corporation and marketer of Caltex fuels, created the Liter Lottery, which turned petrol pumps into slot machines and offered people the chance to win a free tank of fuel.

Case Study

Knorr, a food brand, remade an old brand for a new generation globally by finding fresh insight in a stale category.

Case Study

Spotify, a music streaming service, created personalised playlists to summarise its global customers' year on Spotify in order to increase usage and downloads of the app.

Case Study

Vicks, a cough and cold medicine, increased sales and brand affinity by launching a campaign that featured a transgender mother as a way to portray new types of families in India that use Vicks to care for their loved ones.

News

GLOBAL: Some $24bn in  new net advertising investment will be generated during 2018, according to latest figures from GroupM, with the US and China contributing over half that total.

Article

Provides key details and analysis of Lion Corp, a Tokyo-based home care brand.

News

SINGAPORE: New research indicates that a deeper understanding of travellers’ emotional responses could offer new opportunities for travel marketers.

News

JAKARTA: Go-Jek, the Indonesian ride-hailing start-up that has Chinese tech giant Tencent as one of its backers, is ramping up its challenge to Singapore-based Grab with plans to expand into four new markets in Southeast Asia.

Case Study

Greenpeace Philippines, a non-governmental environmental organisation, generated awareness of the effects of plastic pollution by mounting a decomposing whale made of waste plastic on a beach in the Philippines.

Case Study

Bench, the Philippines' largest apparel brand, launched the Overseas Filipino Workers Month campaign in the Philippines to increase brand relevance.

Case Study

Xoom LOL, a finance company, launched a campaign in the US to encourage Filipino immigrants to leave the struggles of the traditional way of sending money and switch to Xoom, the fastest online money transfer to the Philippines.

Article

Key travel trends for 2018 in a variety of Asian-Pacific markets, based on research by UM Worldwide.

Research Paper

Looks into some of the most influential personalities in the Philippine social media and examines their Fan Activity Maps – a web of connections that shows all the other fan pages that share the same active fans of any given brand or influencer page.

Research Paper

Kantar, the Data Investment Management division at WPP, designed a new framework for the brand purchase funnel in Asia in order to leverage the power of consumer data and turn it into impactful marketing results.

Case Study

Save the Children, a non-governmental organisation, created a video series to raise awareness of serious events that threaten children worldwide, in order to promote its End of Childhood report.

News

SINGAPORE: Advancing policies to improve women’s equality in Asia Pacific economies could add $4.5 trillion to the region’s collective GDP by 2025, according to a new study of 18 APAC markets.