Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

64 results found
Sort by

Article

This research provides an overview of patterns in shopper behaviour across Europe and what issues this may cause for the industry.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Case Study

This case study looks at how Black Hawk, a premium dog food retailer, extended the 'real food' movement for humans to pets by using emotive creative to advertise its natural dog food to Australians.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.

Article

This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Pedigree, Whiskas, Royal Canin and Nutro & Greenies.

Research Paper

This paper examines how Chervon, a Chinese tools and power equipment manufacturer, has made use of integrated methodologies in expanding its presence in the North American market from China.

Article

This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as OxiClean, Xtra and Arm & Hammer.

Article

This article explores how highly regulated brands can produce interesting, surprising, and fresh marketing ideas despite the many restrictions on what can be shown.

Article

This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.

Case Study

This case study shows how Royal Canin, a pet nutrition brand, successfully launched one of its first digital campaigns for the Indian market by encouraging user participation.

Article

This article provides an insight into successful launch strategies for new brands, based on research covering different categories and countries.

Article

This Company Profile from Euromonitor provides key details and analysis of Sanofi-Aventis. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the pharmaceutical market.

Opinion

The DMA International ECHO Awards 2015 went live on warc.com last week. The awards are given to campaigns that have the power to change business.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's pet care brands, including Prurina and Bakers.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.

Case Study

This case study explains how The Lost Dogs Home, an Australian animal shelter, changed perceptions of shelter dogs to increase adoption rates.

Case Study

This case study explains how San Francisco SPCA, the animal humane society in the U.S., created a fake product – a pet condom – that helped to make sterilisation more acceptable to owners.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Tide, Ariel and Febreze.

Article

This report focuses on how companies around the world, and especially in the US, can make their trade promotions more effective.

Article

This report explains the rising trend in pet humanisation, as small animals become popular pets in several markets and people become increasingly willing to spend more on pet accessories.

Case Study

This case study describes how Pedigree, the pet food brand, used radio spots and social-media quizzes to engage and educate Malaysians about canine dental hygiene, promoting its DentaStix product in the process.

News

LONDON: Total value sales for FMCG goods in Europe amounted to €345bn in 2013, but a new report warns retailers and brands that they need to look beyond promotions, which may have increased sale values but not volume sales.

Case Study

This case study describes how Purina ONE, the pet food brand owned by Nestle, increased its social media following in France.

Article

This report describes how Purina, Nestlé's pet food brand, spoke to individual pet owners through social media.

Case Study

This case study describes a campaign by Pets at Home, the British pet care retailer, which utilised segmentation to help create an emotional link with consumers through a loyalty scheme.