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Case Study

This case study shows how BBVA, a financial services brand, increased and updated its customer information database by organising Peru's first ever Karaoke concert.

Case Study

This case study shows how L'Oréal Paris, a cosmetics brand, reengaged with its Brazilian audience by reasserting its support for women, including transgendered women.

Case Study

This case study shows how Lego, the children's toy, successfully reversed declining brand metrics globally by inviting children to showcase their imagination in building their own Kronkiwongi.

Article

This article explains what the new General Data Protection Regulation entails and how brands can prepare for its arrival.

Article

This event report outlines how Mondelez International, the food manufacturer, worked with a startup to create a new snack brand.

Article

This was a one-day Market Research Society conference with ten presentations covering a very wide perspective on methodological developments.

Case Study

This case study explores how American entertainment company Netflix successfully launched its new TV show Narcos by using modular marketing to target a variety of audience groups.

Research Paper

This report explores how Latin American companies are addressing product challenges in the region, and how they are responding to increasing consumer consciousness.

Research Paper

This paper assesses the performance and potential of the Latin American market research industry in relation to three B2B sectors: Healthcare, Agriculture, and Construction and Mining.

Article

This event report explores how brands have partnered with Guinness World Records to drive engagement and awareness in unconventional ways.

Research Paper

This article describes how Yanbal, a cosmetics brand, researched the increased use of digital technologies for its direct sales operations in Mexico, Colombia and Peru.

Research Paper

This paper describes a research method used in Latin America involving automated telephone interviews combined with a semantic analysis of the output.

Research Paper

This article explores the use of artificial intelligence in Latin American countries, including Mexico, Argentina and Peru, and suggests that accurate AI-based social listening and analytics can work in any language/country and for any topic.

News

MEXICO CITY: Corona, the beer brand, is seeking to foster a sense of unity by leveraging the slogan "Let's Make America Great Again" as a springboard for a broad, inclusive message that extends well beyond the United States.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Article

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.

Case Study

This case study explains how Wong Asia, a supermarket in Peru, responded quickly to maintain its reputation after a store burnt down.

Case Study

This case study explains how Chili's Bar & Grill, an American restaurant chain, used a video of an old jingle to engage millennials.

Research Paper

This summary report looks at the challenges that consumer connectivity presents to businesses globally and what they need to understand in order to grow profitably in the connected world.

News

BUENOS AIRES: Nine out of ten people connected to the internet in Latin America have a smartphone, according to a new report tracking trends in digital consumption and mobile apps usage in the region.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the hotels and resorts market.

Article

This event report addresses how Colgate-Palmolive, the fast moving consumer goods group, has transformed its approach to marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Yum! Brands Inc, the owner of brands such as KFC, Taco Bell and Pizza Hut.

Article

This Company Profile from Euromonitor provides key details and analysis of Bacardi & Co Ltd, the owner of brands such as Grey Goose and Eristoff vodka.

Research Paper

This paper seeks to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.