Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


60 results found
Sort by

Case Study

This case study describes how Foxtel, Australia's leading pay television company, reduced the price of its starter pack to kickstart growth.

News

SYDNEY: Although Australians have increased their adoption of new technologies, they continue to spend the overwhelming majority of their time using traditional TV sets to consume TV and video content, the latest audience data has shown.

Case Study

This campaign for TELUS, the Canadian telecommunications company, increased sales of its Optik TV and Internet services by focusing on the benefits of the Optik TV personal video recorder (PVR) experience.

Article

This report looks at the key trends and issues impacting the media landscape, from the proliferation of devices, digital books going mainstream, the appetite for online news and magazines, to the rise of casual gaming and whether TV remains the UK's super medium.

Article

Many digital experts predict an imminent transition to non-linear television – video on demand (VOD), but can that happen on the scale they envision? This is not just the idea that people are occasionally watching various types of VOD, it is the suggestion that, soon, the main way that people watch television will change to VOD.

Article

This report is based on a survey of 30,454 users of mobile telephony in 15 countries across five continents and gives a snapshot into consumption trends.

Article

In this chapter of From Prime Time To My Time, Andrew Green discusses the growing role of the internet in people's lives, the threat it poses to existing media and the challenge of measuring audiences on online platforms.

Article

The focus of this chapter of From Prime Time To My Time is television, often the first communications channel a mass marketer thinks of when planning to launch a new brand or support an existing one.

Case Study

The launch of MYSKY HDi, SKYs second-generation personal video recorder, was a breakthrough for SKY. SKY Television CEO John Fellet summed it up.

Case Study

Sky operates the most comprehensive multi-channel television service in the UK and Ireland, offering movies, news, entertainment and sports channels and interactive services on Sky digital to over 9.7 million households.

Research Paper

Over the last 10 years, it has been said that TV consumption has been decreasing, losing out to the development of the internet around the world.

Case Study

This paper discusses the BT 'Family' campaign, which was used to address multiple communications challenges for the different areas of the company's operations.

Research Paper

The impact of two dimensions of television program induced interactivity on advertisement and brand recall of an embedded commercial was examined with 246 respondents.

News

LONDON: Ofcom, the British communications regulator, announced Wednesday that 21.7 million UK homes now have digitally-enabled TV sets, according to data gathered by the watchdog during Q3.

News

NEW YORK: US broadcast giant NBC Universal has entered into partnership with personal video recorder manufacturer TiVo, in a deal that gives its TV units access to the latter's second-by-second viewing and interactive advertising data.

News

SYDNEY: Australian broadcaster Seven Network has bought a 10% stake in wireless broadband provider Unwired via its telecoms investment arm Engin .

News

SYDNEY: Australian television network Seven has teamed with US personal video recorder pioneer TiVo to offer the platform to viewers next year.

News

LONDON: Giant telco BT has unveiled its launch advertising campaign for online television service, BT Vision .

News

NEW YORK: News Corporation is mulling a joint-venture with US personal video recorder pioneer TiVo for a new set-top box which could insert updated ads into its Fox network shows watched days after they are recorded.

Research Paper

For years there has been talk of convergence flying around the MR industry, and this has extended to institutions such as the BBC, which is trying to focus on multi-platform content creation that brings together different kinds of creativity.

News

SEATTLE: Online retail giant Amazon.com and personal video recorder pioneer TiVo are jointly offering a video download service to bridge the gap between PCs and TV.

News

NEW YORK: After many months of anticipation and much wrangling with industry clients, Nielsen Media Research has announced it will launch its commercial ratings service on May 31.

Article

Consumers in the U.S. and UK see an ever-increasing amount of advertising on a daily basis on television, the radio and in a variety of other media.

News

LONDON: UK satellite TV monopoly BSkyB has been prompted to extend its video-on-demand service following last week's launch of broadband television by near-monopoly telco BT .

Research Paper

This exploratory study investigates the knowledge, perceptions, and intentions of advertising professionals in Belgium toward the introduction and use of IDTV as a marketing communication tool.