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Research Paper

Academic and practitioner studies have found that television consumption is highest among American audiences of diverse races and ethnicities.

Article

How Audience Measurement 5.0 is developing, what implications it may have and how industry players will have to change in order to adopt such methods.

Research Paper

Beatgrid Media, a Dutch measurement start-up, uses a single-source approach to measure TV and video advertising exposure across screens and platforms, at the respondent level.

Research Paper

Discusses the current state and the future of TV ad models in the US, exploring how we can improve programmatic TV advertising outcomes, and providing evidence of the predictive power of various pieces of the data picture.

Article

ESPN, the sports broadcaster, has made significant progress in measuring the out-of-home viewing audience for its content.

Research Paper

This work investigates under what circumstances a television campaign should be complemented with online advertising to increase combined reach.

Opinion

What gets seen matters. Ipsos’ Andrew Green argues that viewability should be evaluated not by measuring impressions but by measuring human eyes.

Case Study

This case study describes how Egypt Tourism used branded content and traditional media to entice tourists back to the country.

News

GLOBAL: Most audience behaviours in most media can be captured and reported but economic and political factors frequently hamper the adoption of more accurate measurement methods, an industry figure has argued.

Article

This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.

News

NEW YORK: News consumption is rising significantly among US consumers, a trend attributed in large part to an "unrelenting flood of stories" ranging from presidential politics to the demise of much-loved celebrities, a study by Nielsen has ...

Article

This report examines the significant rise of news consumption in the US in 2016, looking at reach, time spent with medium, most popular sources as well as demographic breakdowns.

Research Paper

This paper explores the connection between television advertisements and post-advertisement internet searches in the United States, in relation to fantasy sports and pick-up truck brands.

Research Paper

Television advertising-avoidance research delivers a broad range of estimates for the extent of channel switching during advertising breaks (i.e., commercial zapping).

Article

As the ways in which people access content continue to change fast, this report offers ten predictions for the future of audience measurement.

Research Paper

This article questions the use of outdated targets when buying TV, showing how linear TV is beginning to exploit the proliferation of data.

News

NEW YORK: Television watched in bars, restaurants, hotel rooms and gyms doesn't currently feature in accepted viewing metrics, but could make an important difference to the audience profile for programming like news and sports.

Article

This event report looks at the evolution of comScore's cross-media measurement project.

Article

This article provides marketers with information and guidance about using advanced targeted approaches offered by addressable TV.

Research Paper

This article looks at how cross-platform advertising is reshaping both legacy and digital media through any number of shared configurations.

Research Paper

This paper compares passive online data collection with using questionnaires to conduct consumer research and provides recommendations for how these methods can complement each other.

Article

This report explores how Latinos aged 50+ are a wealthy, expanding and influential consumer group that is increasingly playing a central role in the formation of a new American mainstream.

Article

This report argues that African-American consumers are defying stereotypes: the group is becoming affluent, influential, and culturally diverse; buying power is increasing along with influence over a wide variety of services and goods in the US mainstream market.

Article

This report builds on the work of the Q1 2015 Total Audience Report by analysing and comparing patterns of media usage amongst adults of different ages, races and ethnicities.

Research Paper

This paper proposes a smart TV logging system formed of beacons and smartphones to produce more robust TV ratings data.