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Case Study

This case study shows how Chiclets, a chewing gum brand, successfully rebranded its product by redesigning its package and introducing it to a younger Egyptian audience using Facebook's live streaming feature.

Article

This article looks at how neuromarketing can now accurately and cost-effectively predict consumer intentions with no conscious bias in purchase decision influencers by using low-cost biometric and psychometric tools.

Article

This article provides guidance on relaunching brands, which can involve a reworking of the product, its pricing, its distribution or its promotion.

Article

This event report describes how neuroscience can help brands avoid lost sales to copycat supermarket own-brands by protecting fundamental signals of packaging design.

Case Study

This case study details how Selwyn's, a seafood snack manufacturer, redesigned the packaging for its Crispy Seaweed Snacks to increase distribution in the UK.

Case Study

This case study describes how Armstead, a decorative paint, launched itself as a new trade brand in the UK, engaging with the audience.

Case Study

This case study describes how Unilever launched a new format of concentrated fabric conditioner, Comfort Intense, in the UK, Ireland, France, and the Netherlands with a smaller package for a higher price.

Case Study

This case study describes how Moma, a British porridge brand, redesigned to weather the move from busy commuter train station sales, to retail sales, by creating an ownable brand design to support the entire portfolio.

Case Study

This case study describes how Twinings, a tea marketer, packaged its new premium Discovery Collection to appeal across multiple global markets.

Case Study

This case study describes how McVitie's, a snack food brand, redesigned its cake portfolio for the UK market to drive penetration.

News

SINGAPORE: Asian consumers approach healthy food purchases differently, which means brands should reconsider how they package food in the region, recent research suggests.

Article

This article outlines how Asian consumers approach the concept of health and nutrition in food choice making, compared to Westernised countries.

Article

This paper outlines ways to transform perceptions of design, by demonstrating its importance to business.

Case Study

This case study describes how the charity Cancer Research UK campaigned to bring forward standardised cigarette packaging to help prevent children from taking up smoking.

Article

This Company Profile from Euromonitor provides key details and analysis of Bacardi & Co Ltd, the owner of brands such as Grey Goose and Eristoff vodka.

Article

This event report covers the neuroscience event, Brainy Bar 3, which explored some of the latest thinking in the applications of neuroscience in advertising.

Article

This article demonstrates how brands can use packaging to convey their stories and build up a mythology around them.

Case Study

This case study demonstrates how Comfort Pure, Unilever's global fabric conditioner brand, used digital disruption to attract young Vietnamese mothers, break revenue stagnation and get the brand back into growth within a year.

Case Study

This case study details how Flyin' Fox, an Australian ice-lolly brand, redesigned its brand and packaging, enjoying a 94% increase in sales and a 271.7% increase in stockists.

Case Study

This case study describes how the crisps manufacturer Pipers redesigned its packaging to underline its passion for making crisps and increase sales in the UK.

Case Study

This case study details how Joe's Tea, a UK-based tea startup, launched from scratch on a platform of youthful desire, turning tea into a lifestyle choice, and tapping into increasingly health-conscious consumers.

Case Study

This case study describes how Diageo redefined the positioning and redesigned the primary packaging to grow the Tanqueray No.

Case Study

This case study explains how Nestlé's Acti-V yoghurt overcame stiff competition in Hong Kong, especially from sister brand Dairy Farm.

Case Study

This case study describes how Newby, the tea brand, achieved record-breaking sales in the UK as a result of a redesign taking in the cultural and artistic heritage of the product, to better target Waitrose customers.

Case Study

This case study describes how Frylight reinvigorated their brand design in order to focus on its core benefits and achieve a better shelf presence.