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News

LONDON: The problems facing UK high streets, such as parking difficulties and rising costs, have been exacerbated by e-commerce, and a new report finds that even older consumers are now routinely shopping online.

Article

L'Oréal, the beauty company, believes e-commerce is essential for its future growth, and is thus attempting to prepare for the next wave of innovation in this space.

News

SINGAPORE: Artificial intelligence can add value to the e-commerce customer experience, including content creation, product discovery and personalisation, according to an agency expert.

Research Paper

Although weather is known to impact consumer behavior and, accordingly, businesses react to weather-influenced consumer behavior, marketing scholars have not examined weather marketing as intensively as its practical importance suggests.

Article

Global strategies, campaign updates and trends in the home improvement retail category.

Article

Online identities in China are very different to those in the West – marketers should consider media consumption patterns, compartmentalised identities and individualism vs collectivism.

Article

This article offers a number of international examples on artificial intelligence adding value to the e-commerce customer experience, including app design, product discovery and chatbots.

Article

An understanding of how behavioural economics impacts consumer choices can help marketers build a better customer experience and keep their brands top of mind.

News

SYDNEY: Most Australians don’t know how smartphone apps collect or use their personal data, according to a new survey by Roy Morgan Research, despite them claiming to be concerned about data consent issues.

News

LONDON: Just over half of UK online shoppers start their journey on Amazon, and they consider brands less important than factors like price and free delivery, new research shows.

Article

Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.

News

HONG KONG: JD.com, the online retailer, is shifting its focus from simply retailing towards technology that can be placed at the service of brands both online and offline, a leading executive has said.

Article

A data-fueled look at how US Hispanics are a valuable demographic and what they look for during the online retail path to purchase.

Article

Provides best practices for omnichannel retailing, including priorities, challenges and the state of omnichannel by region.

Article

Explores how the way brands think about customer experience (CX) is changing as they compete hard for customers’ attention in an omni-channel world with more consumer touchpoints.

Article

Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.

Case Study

John Lewis, a department store, launched its Buster the Boxer Christmas ad in 2016 to create an emotional connection with the British public.

Case Study

Matsumoto Kiyoshi Holdings, a drugstore chain in Japan, increased its share in the toilet paper category by redesigning its brand packaging to eliminate shame.

News

MUMBAI: Mondelez India, the confectionery giant, is rethinking its marketing approach as it seeks to both maintain brand values and be more responsive to the needs of a new generation.

News

HONG KONG: Digital media revenues in Hong Kong are forecast to grow at a compound annual growth rate (CAGR) of 5.1% over the next four years while non-digital media slowly shrinks, according to a new PwC report.

Research Paper

A satisfying shopping experience is critical to a mall's ability to draw crowds and to its effectiveness as a marketing medium.

Article

This article examines the impact and ramifications of the explosion of digital commerce and analytics.

News

GLOBAL: Personalisation and artificial intelligence are two elements of the online retail experience that are expected to transform food and grocery shopping over the next five years, according to a new worldwide study.

Case Study

Timberland, a manufacturer and retailer of outdoors wear, increased its sales and reconnected with Asian consumers by rebranding itself as Teeboolang in China and creating a campaign video for its classic yellow boots.

Case Study

Bose, an audio equipment brand, redesigned its search strategy in order to increase revenue and return on ad spend in the UK.