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News

Consumers in the UK are expected to spend a record £25bn this year ordering goods on their smartphones and tablets, according to a new survey that reinforces the need for retailers to adopt a mobile-first strategy.

Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

Article

Provides key details and analysis of Adidas AG in the clothing and accessories market.

Article

Global strategies, campaign updates and trends in the use of online video.

Article

Shares research with leading global CMOs that uncovers common threads, solutions and best practices to address the challenge from agile, direct-to-consumer competitors and the move to online sales.

News

A long-term decline in footfall in the UK high street shows no signs of reversing during the run-up to Christmas – more bad news for brick-and-mortar retailers who failed to make gains during last month’s Black Friday sales.

News

Macy’s, the US department store chain, announced last week that it will close its store on Tmall, the huge online marketplace owned by Alibaba, in a move that effectively ends its presence in China – a market that had once seemed ...

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Case Study

Beauty brand Pond's used an influencer strategy to launch a new skincare product in Indonesia.

News

The combined value of B2C e-commerce in six Southeast Asian countries is forecast to almost triple from $19bn in 2018 to $53bn in 2023, according to a new report that highlights the emergence of Chinese tech giants as they seek to capitalise on the ...

News

China’s economic life is moving rapidly online, which can make life easier in many ways for many people but it is a development that is not without challenges for some sections of society either.

News

Stores on both sides of the Atlantic experienced a decline in footfall on Black Friday at the same time as e-commerce sales rocketed, according to a variety of sources.

News

Black Friday has become a thing for marketers and media in the UK, but new research suggests that consumers are less bothered by the hype surrounding the imported shopping festival.

News

China’s No.2 e-commerce company is courting more top-end fashion brands with the concept of a seamless crossover between online, offline and virtual shopping.

Article

India’s marketers are looking toward influencer marketing, but with the scene still being somewhat of a ‘Wild West’, how can they succeed?

Research Paper

YouGov, a global data and analytics group, unveiled consumers' appetites for new technologies in the UK, Germany, France and the US to improve marketing effectiveness.

Research Paper

Nailbiter, the technology platform, used its video market research capability in the US to produce better consumer insights for Airwick, an air care brand and Lysol, an American cleaning products brand.

Research Paper

Myntra Designs, an e-commerce store for fashion and lifestyle products, launched group workshops and online consumer diaries to gain consumer insights to help it promote its brand to offline shoppers in India.

News

The Chinese online shopping fest known as Singles’ Day set a new record this year, raking in $30.7 billion (213.5 billion yuan) in just 24 hours.

Case Study

Transnational consumer goods company Unilever updated its corporate 1001 Inspirasi Ramadhan campaign to create unprecedented standout during Ramadan, Indonesia's busiest retail period.

News

Online sales during this year’s holiday season in the US are forecast to grow 14.8% to reach a record $124.1bn, far outpacing the more modest growth of 2.7% expected at brick-and-mortar stores, according to a new retail study.

Case Study

Paytm, India's leading digital wallet, grew its merchant base through an advertisement campaign aimed at local shopkeepers.

Case Study

Amazon, the online marketplace, increased sales during a sale promotion period in India by repositioning the concept of a 'sale' to something prudent.

Article

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q3 of 2018.