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Article

This report describes how The Coca-Cola Company, the beverage corporation, is engaging American millennials (born between 1978 and 1995) and discusses the differences between this generation and those before it.

Article

Warc's Toolkit 2013, in association with Deloitte, distils the smartest new thinking and best practice in marketing into a guide for the year ahead.

Research Paper

Since the advent of the internet, much speculation has ensued regarding its tangible benefits to business.