Tim Macer and Sheila Wilson, International Journal of Market Research, Vol. 59, No. 2, 2017, pp. 173-198
Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.
Ian Edwards, Admap, February 2017, pp. 28-30
This article offers guidelines for marketers to help them rethink how they can best use social media platforms - offering innovations to expand reach at lower cost - to deliver the greatest value to advertisers.
Joe Blechman, ESOMAR, Big Data, November 2016
This paper describes a multi-method and multi-stage research project by AOL, the American digital media company, to support the design, development and launch of a security-focused extension to one of its core products.
David Bunker and James Bryson, International Journal of Market Research, Vol. 58, No. 3, 2016, pp. 355-380
In this paper the authors explain how they investigated the issue of gender and the media in the UK, looking at how the audience feels about both the amount of coverage of men and women and their views on the quality and character of portrayal on TV, radio and online.
Alex Wheatley, Admap, April 2016, pp. 23-25
This article talks about new online panel research methodologies that capture respondents and are able to become a part of a fast paced decision-making process, creating better insights at lower costs.
Melanie Revilla, Willem Saris, Germán Loewe and Carlos Ochoa, International Journal of Market Research, Vol. 57, No. 3, 2015, pp. 395-412
Recently, Revilla and Saris (2012) showed, using data from the Netherlands, that the quality of responses (product of reliability and validity) in a probability-based online panel (LISS) can be similar to those from face-to-face surveys (European Social Survey round 4).