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Research Paper

This paper describes how the TV network HBO developed an innovative online community, integrating its market research strategy into a single platform, in order to listen to users and generate agile market research insights across Latin- and South America.

Research Paper

This paper looks at how Microsoft, the software and technology company, uncovered its real developer targets and gained actionable insights into rapidly changing technical and commercial audiences across industries.

Research Paper

This article aims to investigate the consistency of the consumer motivational process in accordance with the acquisition and disposition of tangible goods through collaborative consumption.

Research Paper

To motivate shoppers to bring reusable bags, England has enforced a carry-bag law, allowing large retailers to charge 5 pence for a single-use plastic bag.

Article

This report examines the significant rise of news consumption in the US in 2016, looking at reach, time spent with medium, most popular sources as well as demographic breakdowns.

Research Paper

This paper explores how Etihad Airways, a UAE airline, looked at digital adoption in the Middle East and how it will change understandings of consumers.

Research Paper

Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.

Article

This article offers guidelines for marketers to help them rethink how they can best use social media platforms - offering innovations to expand reach at lower cost - to deliver the greatest value to advertisers.

Article

This article explores how online communities have emerged as an alternative to online panel research, being an effective way of interacting with and sourcing customer insight.

Case Study

The Truth Initiative strives to protect a new generation of youths who are prime prospects for the tobacco industry, by engaging that audience and reigniting their interest.

Research Paper

This paper describes a multi-method and multi-stage research project by AOL, the American digital media company, to support the design, development and launch of a security-focused extension to one of its core products.

Research Paper

This paper reports on a study of the public perceptions of market research, based on a survey with people from the UK, the USA and Germany.

Research Paper

This paper studies research methods that combine behavioural data and survey data collection, in order to provide a better understanding of product markets.

Research Paper

This paper proposes that empathy is the emotional token necessary to capitalise on the move toward social media and ever increasing screen time.

Research Paper

This paper hypothesises that conditional differential incentives can increase overall participation rates and the proportion of respondents who use a particular device in web surveys.

Research Paper

In this paper the authors explain how they investigated the issue of gender and the media in the UK, looking at how the audience feels about both the amount of coverage of men and women and their views on the quality and character of portrayal on TV, radio and online.

Research Paper

This paper outlines a tracking study that adapted to device preferences in order to be future-ready, and reflect the reality of beverage consumption in Japan.

Research Paper

This paper looks at connecting with seniors, a growing segment of the Asian population.

Research Paper

This article looks at the way in which Twitter contributes to the new way of TV watching, exploring how social and TV feed off each other to create new opportunities.

Article

This article talks about new online panel research methodologies that capture respondents and are able to become a part of a fast paced decision-making process, creating better insights at lower costs.

Research Paper

Companies that develop new products by collaborating with consumers across online and social media channels often communicate about this form of product co-creation through advertising.

Research Paper

Brand attributes play an important role in tracking customer-based brand equity. Therefore researchers need an effective approach for eliciting attributes.

Research Paper

This paper demonstrates how respondents feel about the research process and how improving the experience can deliver more useful insights.

Research Paper

Sponsorship activations can differ either according to their focus (on the brand versus on the event), or their scope (promoting a product versus a corporate image).

Article

This article evaluates communications in the context of long-term affective memory impact which operates at subconscious level.