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Article

Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.

Article

Outlines the six ways to effectively blend brand purpose and data ethics.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Case Study

Volkswagen, an automotive brand, created a video campaign to introduce its new Up Pepper model, which saw it partner with dating app happn to pick people up from bad dates.

Article

Details the findings of a study by HERE Technologies, a company specialising in location-centric data and products, which looks at location data sharing across eight countries.

Case Study

Soft drink brand Pepsi launched its own cryptocurrency to regain its youth brand status in Vietnam.

Research Paper

Time-shifted television can time-shift advertising. This study explores the frequency and timing of digital video recorder (DVR) advertising views in a sample of 2015–2016 drama, reality, and sports programs.

Article

Waze, the navigation app, is building out various capabilities that offer an increasingly rich view of user behavior.

Case Study

Bench, a Filipino fashion brand, increased its connection and relevance among younger people in the Philippines with a campaign around accepting homosexuality.

Case Study

Dabur Honey created a multimedia campaign to grow its brand by increasing consumption in an ancient category and making it relevant to modern Indians.

Case Study

Closeup, the toothpaste brand, increased sales by leveraging emotional moments during the World Cup to delivered real-time social media ads to fans in Vietnam.

News

The apps on your Android smartphone not only track your movements and habits, they share what they know with over 20 companies apiece, a new study reveals.

Article

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2018 WARC Awards.

Article

Global strategies, campaign updates and trends in the dairy, fats and oils category.

Case Study

Tesco, a supermarket chain, increased customer's perception of the brand as helpful and good quality in the UK by reconnecting with its Every Little Helps message through TVCs that showed its helpful initiatives.

Case Study

Tesco, a supermarket chain, leveraged social platforms behind the brand promise of 'Every Little Helps' to change brand perception and create commercial growth in the UK.

Case Study

Aldi, a value supermarket chain, developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at Christmas in both 2016 and 2017.

Case Study

Yorkshire Tea, a brand of black tea, increased its sales in a sharply declining category by engaging UK consumers with its brand values in a humorous way.

Case Study

SK-II, the Japanese luxury skincare brand owned by P&G, decided to give a voice to the 'leftover women' of China.

News

The biggest hacker attack in Facebook’s 14-year history, revealed by the company last Friday, may have exposed millions of users of the social media platform to a much wider security breach, it has emerged.

Case Study

Dating app Tinder launched a global campaign to petition Unicode to add interracial couple emojis to the official consortium.

Research Paper

The effectiveness of online versus offline promotional communication is an important marketing issue.

Article

With campaigns with short-term aims on the rise and an ever growing amount of platforms to run them on, this article offers marketers guidance on the best way to create effective multi-platform work.

Article

Online identities in China are very different to those in the West – marketers should consider media consumption patterns, compartmentalised identities and individualism vs collectivism.

Opinion

Social media has changed dramatically from the last decade. DDB Latina's Juan Isaza examines the shift in how we use social.