News
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08 August 2018
NEW YORK: Facebook has denied reports that it is asking banks for financial information about their customers but said it is exploring how to offer some banking services on Messenger.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Activation, May 2018
Deluxe, the check printing and business-services company, has reinvigorated its brand through focusing on small enterprises.
Case Study
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SABRE Awards, South Asia, Financial Communications, 2018
Paytm, an Indian e-commerce payment system, encouraged sign-ups for its new Paytm Payments Bank by launching a 'How To' programme which informed users of its function and the brand's vision.
News
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12 July 2018
LONDON: UK banks are failing in their above-the-line efforts to promote themselves as socially responsible organisations, new research suggests, but owned and earned experiences could be a more effective way to achieve a similar outcome.
News
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09 July 2018
LONDON: As many as one million people may have watched Saturday’s Pride march in central London celebrating the LBGT community, but activists have voiced concerns about the role played by corporate sponsorship.
Article
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Mobile Marketing Association, 2018
Provides insights from the 2018 Mobile World Congress (MWC), which discusses the age of hyperconnectivity, issues such as the 4th Industrial Revolution (thanks to 5G) and the application of Artificial Intelligence.
Article
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Stephen Whiteside, WARC Exclusive, July 2018
Blockchain solutions are generating considerable buzz, but it can be challenging for marketers to determine where this technology could make a real difference to their activities.
Case Study
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Naila Fattouh, WARC Prize for MENA Strategy, Shortlisted, 2018
EGBank used a non-traditional campaign on social media to target Egyptian youth and secure their custom.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2018
Banking brand Emirates NBD created a unique programme to help people with disabilities into employment in the UAE.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2018
Emirates NBD, a young bank in Egypt, used a non-traditional campaign to launch the country's first fully-serviced youth banking product, and drive engagement and acquisitions.
Case Study
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Tahaab Rais, Carl Bou Abdallah, WARC Prize for MENA Strategy, Shortlisted, 2018
Byblos Bank targeted Lebanese expats with an integrated content campaign to promote its Expat Housing Loans.
Article
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Anjali Puri, KANTAR TNS, June 2018
Voice technology has the potential of breaking down many of the barriers women face, particularly in emerging markets, and brands that design voice applications that directly appeal to women can tap into a huge opportunity.
Opinion
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Brian Carruthers, June 2018
We’re currently living through the ‘mid-digital age’, according to Zenith ’ s Tom Goodwin, but it’s time marketers started considering the post-digital age.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Netflix, a television streaming service, launched unconventional Spanish lessons with the cast of its series Narcos, in order to promote its second season globally.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Westpac Banking Group, a bank, celebrated its 200th birthday by designing a children's vest with CPR instructions embedded, as a way to showcase the brand's commitment to future Australian generations.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
ANZ Bank Australia highlighted its partnership with the Sydney Gay & Lesbian Mardi Gras by redesigning its ATMs, banks and website to show its support.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Klarna, an online payment company, increased consumer awareness and emotional attributes in Sweden by launching a campaign featuring strange 3D film creations.
Case Study
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Marketing Society UK, Excellence Awards, Highly Commended, 2018
HSBC, a banking brand, increased knowledge and awareness of the Belt and Road Initiative by launching a suite of communications, customer case studies and education programmes for its staff globally.
Case Study
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Casper Vahlgren, Jenny Barthe, Andre van Loon, WARC Awards, Entrant, Effective Content Strategy, 2018
Banking and financial services organisation HSBC found a way to cut through freshers' week noise and build an emotional connection with students in the UK.
Case Study
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Tahaab Rais, Carl Bou Abdallah, WARC Awards, Entrant, Effective Content Strategy, 2018
Byblos Bank targeted Lebanese expats with an integrated content campaign to promote its Expat Housing Loans.
Case Study
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Mandeep Singh Gulati, WARC Awards, Entrant, Effective Content Strategy, 2018
Life insurance company Aegon Life used a light-hearted digital campaign in India to relaunch an existing business with a shift to a digital-first business model.
News
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08 June 2018
NEW YORK: A new paper in the Journal of Advertising Research (JAR) suggests that online ads can help brands convey a sense of “warmth”, while traditional media can encourage perceptions of “competence”.
Research Paper
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Haiyan Hu and Cynthia R. Jasper, Journal of Advertising Research, Vol. 58, No. 2, 2018, pp. 151-164
A satisfying shopping experience is critical to a mall's ability to draw crowds and to its effectiveness as a marketing medium.
Article
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Fiona Blades, Admap, June 2018, pp. 22-24
Reveals new insights into how communications are working in context with data gathered from participants using mobile phones to relate their brand experiences in real time.
Case Study
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Rajesh Sharma, Neerja Goswami, WARC Awards, Entrant, Effective Use of Brand Purpose, 2018
Money transfer service Western Union used a multichannel approach to change its image of a transactional brand to drive use of its services in India.
