News
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10 August 2017
HONG KONG: Banking is waking up to, and publicly acknowledging, the threat posed by agile fintech companies, as China’s tech giants gain more ground in traditional industries.
Research Paper
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Research on WARC, Ipsos Connect, August 2017
This article looks at trends in internet usage, tech ownership and connected home in Q2 of 2017.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2017
This case study shows how Emirates NBD, a financial services brand, developed a product that directly solved its target audience's biggest issue and thus expanded its account acquisitions in the UAE.
Research Paper
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Celine Ledbury, Laura Woolhead, Ffion Thomas, Reece Carpenter and Hannah Stott, Research on WARC, Ipsos MORI, July 2017
This article provides research and insights into app users and explains why the growth of mobile apps is good news for brands.
Case Study
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Helina Asefa, WARC Prize for MENA Strategy, Entrant, 2017
This case study describes how global bank HSBC used a multichannel campaign to drive customers acquisitions after New Year in the United Arab Emirates.
Case Study
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Rana Hamarneh, Nicolas Sabanegh, Rizek Jildeh and Rand Masadeh, WARC Prize for MENA Strategy, Entrant, 2017
This case study describes how Umniah, a mobile telecoms operator based in Jordan, used a multichannel spoiler campaign to redirect attention away from rival Orange to its own offer.
Case Study
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Helina Asefa, WARC Prize for MENA Strategy, Entrant, 2017
This case study describes how global banking brand HSBC used Facebook and YouTube to target stay-at-home mums wanting to get back to work, to boost its brand in the United Arab Emirates.
Article
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Low Lai Chow, Event Reports, MRMW Asia-Pacific, June 2017
This article reports on how location data can provide insight into the purchase habits of millennials, with examples from five APAC markets (Australia, Hong Kong, Indonesia, Malaysia and Singapore).
Article
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Anna Hamill, Event Reports, CCO Singapore, July 2017
This event report explains how OCBC Group, the second largest financial group in South East Asia, strove to improve its customer service by identifying pain points and using empathy and design to create a painless experience.
Article
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Brian Carruthers, Event Reports, MMA London Forum, June 2017
This event report looks at research into the mobile behaviours of Gen Z in the UK, a group termed 'mobile prodigies'.
Opinion
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Fiona Blades, July 2017
In the wake of negative press coverage, financial services brands are particularly vulnerable to the consumer's experience turning from a positive one into a negative one.
Article
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Pete Buckley and Richard Bradford, Admap, July/August 2017
This article examines how brands can create communications earlier in the purchase journey - before the competitive active stage - by using data signals to identify the pre-triggers for purchase, illustrated by case studies from the banking and finance sectors.
Article
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WARC Exclusive, July 2017
This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.
Article
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Anna Hamill, Event Reports, Mumbrella360, June 2017
This article covers how NAB, one of Australia’s leading banks, is repositioning its brand as one of inclusion with storytelling, on-site activations and sponsorship of an LGBT event.
Article
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Charlie Dawson, Market Leader, Quarter 3, 2017, pp. 26-29
This article examines why it is difficult for brands to become customer led and how they can start to make the transition.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study shows how BBVA, a financial services brand, increased and updated its customer information database by organising Peru's first ever Karaoke concert.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study shows how Itaú, a financial services brand, successfully increased its audience's perception of the brand as a digital bank, by using Facebook's new Canvas feature to launch a reading campaign across Brazil.
Case Study
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Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2017
This case study shows how Burger King, a fast food chain, successfully increased sales by driving consumers' expectations for a McDonald's and Burger King mash-up burger in the US.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study shows how the Indian Red Cross Society, a humanitarian organisation, changed India's mind-set on blood donations by creating a mobile blood banking app and fostering the notion of blood donations as a way to save your own blood for future occasions.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study explains how Sakker El Dekkene (Stop the Shop), a Lebanese NGO, used a stunt to encourage people to report corruption.
Case Study
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Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study shows how ANZ, a financial services brand, used its long-running sponsorship of Australia's LGBTI Mardi Gras event to increase brand equity and account openings.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study shows how ANZ, a financial services brand, successfully engaged Australian female audiences by launching a phased campaign regarding equal pay.
Research Paper
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Research on WARC, ANA, May 2017
This report details the findings of a study into the costs and economics of the programmatic advertising ecosystem, and offers practical solutions to help advertisers take greater control of their programmatic investments.
Article
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Stephen Whiteside, WARC Exclusive, June 2017
This article addresses the current issues facing marketers that use programmatic advertising, based on a study spearheaded by the Association of National Advertisers (ANA) and Association of Canadian Advertisers (ACA).
Case Study
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Tahaab Rais, Warc Awards, Shortlisted, Best Use of Brand Purpose, 2017
This case study shows how Emirates NBD, a financial services brand, expanded its account acquisitions in the UAE by developing a product that directly solved its target audience's biggest issue.
