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Article

Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.

News

GLOBAL: As little as 28% of advertisers’ programmatic expenditure may actually make it to the working media level, as agency fees, the “tech tax” and ad fraud all eat into the $63.4bn spent worldwide last year, an analysis by WARC ...

Data

An overview of global brand risk by online format and buy type.

Article

The Financial Times favours direct relationships with advertisers which theoretically reduces its exposure to fraud.

News

LONDON: At a moment when Facebook is under scrutiny for its approach to privacy and advertising, Google has stated its intention to engage more proactively with all stakeholders and “act with urgency” to fix any problems and to ...

News

WASHINGTON DC/LONDON: The Trustworthy Accountability Group (TAG), the advertising industry initiative tasked with fighting criminal activity and building trust, is opening a new office in London to accelerate its global expansion.

Opinion

In the last 12 months, the media and marketing sector has gone through a period of dramatic unrest. The complexity of the digital media supply chain, ad fraud and brand safety have made brands question the platforms they use, and the media brands they chose to partner with, writes Sonia Marguin.

News

NEW YORK: A lack of profile pictures, the language used in biographies and the rate at which ‘likes’ and ‘follows’ are hit are all potential signs of a fraudulent social media account that may be artificially boosting the ...

News

MOUNTAIN VIEW, CA: Google removed ‘bad ads’ at the rate of 100 every second during 2017, a total of 3.2 billion across the year and almost double the figure for 2016, the tech giant has revealed.

Article

The nebulous entities of the City and Wall Street are often to blame for the short-termism that has afflicted marketing budgets in recent years, but analysts' outlook is changing.

Case Study

HP, the American technology company, raised awareness of print security as a category and increased B2B sales in Canada through an educational documentary.

News

SAN FRANCISCO, CA: Mobile private marketplaces (PMPs) monetized impression volume increased by 37 percent year-over-year (YOY) in Q4 2017, adding to a long growth streak for mobile PMPs now spanning eight consecutive quarters, according to new ...

Article

Heineken USA, the brewing group, is seeking to meet the challenges that “walled gardens” pose to brands that are seeking to connect with consumers in the digital ecosystem.

News

JAKARTA: The number of online shoppers in Indonesia grew by almost half last year, as the country continues to embrace digital channels, but new research suggests most are spending relatively little.

Article

As the digital ecosystem develops, it is presenting many pain points that stakeholders across the industry must work together to overcome.

Article

Unilever, the consumer packaged-goods manufacturer, is taking a holistic approach to tackling the problems facing the digital supply chain.

Article

Bank of America, the financial-services provider, is seeking to achieve "scaled engagement" rather than solely focusing on reach.

News

GLOBAL: Influencer marketing, often eyed warily as an unaccountable and murky subset of the industry, has received new scrutiny to strengthen the view that the value of partnering with influencers lies in enhanced opportunities for engagement ...

Article

Details nine key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.

News

CINCINNATI, OH: Procter & Gamble’s robust approach to media transparency and cost reduction is far from easing as the FMCG company has indicated it will continue to address digital advertising issues and review agency relationships.

News

WASHINGTON, DC: The Trustworthy Accountability Group (TAG), an organisation dedicated to increasing trust in digital advertising, has issued updated guidelines that require publishers to adopt and implement the ads.txt specification by July 1.

Article

Procter & Gamble, the consumer packaged goods manufacturer, is taking a nuanced approach to digital marketing in Latin America.

Article

Explores some of AppNexus' observations surrounding viral content and the current state of ad fraud throughout digital media, offering recommendations to publishers, advertisers and internet users.

Opinion

With the Marc-Pritchard-inspired clean-up of digital marketing under way, we are entering a period of transition that will have a lasting impact on the future of our industry, says Julia Connaughton, Head of Digital, the7stars.

Article

The telecoms sector is characterised by a relatively high number of brands operating in the TV space, with the result that the mass of conflicting messages affect cut-through, leading to adspend that is not fully cost-effective.