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Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

Brands can be deterred from using influencers for any number of reasons, but not all are necessarily valid.

Article

Provides insights from the 2018 Mobile World Congress (MWC), which discusses the age of hyperconnectivity, issues such as the 4th Industrial Revolution (thanks to 5G) and the application of Artificial Intelligence.

Article

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point – but the journey has been slow and torturous.

News

BRUSSELS: Central & Eastern Europe (CEE) has some of the fastest growing digital advertising markets in the region, but these are also the least mature and the most at risk from GDPR, according to an industry figure.

Opinion

The price of TV and online video varies, but the cost does not always correlate to effectiveness. Here, MediaCom’s Marko Matejčić looks at the cost of one second of attention in order to better compare channels.

News

GLOBAL: Better allocation of marketing spend could result in around $45bn more profit globally for brands each year, according to new research.

News

BALI: With KPIs such as ad viewability and on-target percentages at stake, marketers should “go back to basics” and tackle the problems of ad blocking and invalid traffic that have been plaguing the industry, according to a senior ...

Article

Blockchain technology could help the marketing industry address many of the problems it is experiencing when it comes to consumer data.

Article

New research from Integral Ad Science concludes that viewability and brand safety are major concerns for advertisers across Asia.

Article

Ad fraud is obscuring some of the KPIs that marketers use to determine success – this article offers advice on how to get a clearer picture.

Case Study

Audi, an automotive brand, increased the relevance of its ads, and traffic to its dealer sites in Germany, by creating a geo-targeted campaign that tailored ads based on the customer's journey.

Case Study

Gumtree, an online classifieds and community website, launched the Psychology of Scamming, a campaign in the UK to raise awareness of online scams and engage with consumers.

News

GLOBAL: Some of the world’s biggest advertisers, including Procter & Gamble and Unilever, have joined forces with the World Federation of Advertisers (WFA) to design a new framework to help the industry improve digital advertising.

News

SINGAPORE: E-commerce in the Asia-Pacific region is booming, with 71% of consumers making online purchases, yet a new report has found that one-in-five have already fallen victim to online fraud.

Article

Explains the benefits that blockchain can have for the future in B2B marketing and the challenges the industry faces in securing its uptake.

Article

Looks in detail at the digital B2B buying journey and explains the role played by gates and some of the arguments for and against.

News

SAN JOSE, CA: A huge majority of global marketing leaders (95%) believe digital media must become more reliable, according to a new survey from the CMO Council, which confirmed widespread industry dissatisfaction with digital media platforms.

News

SINGAPORE: Brands can have fewer concerns about where their online ads will appear when buying media in Southeast Asia compared to the rest of the world, according to new research.

Article

Brand safety, which in its broad sense includes digital ads appearing in the wrong context and digital ad fraud, has made the headlines but brands remain curiously reluctant to act.

Case Study

The Singapore Tourism Board, a government body, used humorous social media ads and nostalgia to increase awareness of the importance of travel insurance in Singapore.

Article

Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.

Data

An overview of global brand risk by online format and buy type.

News

GLOBAL: As little as 28% of advertisers’ programmatic expenditure may actually make it to the working media level, as agency fees, the “tech tax” and ad fraud all eat into the $63.4bn spent worldwide last year, an analysis by WARC ...