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News

LONDON: Energy drinks, in-store displays and advertising schedules are all coming under the spotlight as part of the UK government’s plans to halve childhood obesity levels by 2030.

Opinion

Recent social and economic changes are changing the meaning of being a parent. Strategists need to be aware of the impact – here’s how.

Article

This article looks at portrayals of female beauty in advertising and examines the limitations of the thin ideal.

News

ADELAIDE: A child watching just 80 minutes of television per day will be exposed to more than 800 junk food ads over the course of a year, according to research from the University of Adelaide.

News

LONDON: Growing demand for healthy snacking products has been identified across six major European markets in a new study that suggests the profile of the typical European consumer is changing.

Article

Five trends impacting consumers in Asia – including globalization of work, new approaches to parenting and the popularity of traditional medicines – based on a survey of 26,800 people.

Article

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.

Research Paper

Food advertising is widely believed to influence children’s food preferences, although the evidence is not conclusive.

Case Study

Stonemill Bakehouse, a Canadian bakery, understood and connected with consumer values to better sell its bread in Ontario.

News

LONDON: Public Health England, the government body, has trained its focus on snacks, with financial offers designed to woo parents into buying their children healthier snacks, as reports compare the tactics of snack brands to those of Big Tobacco.

Article

Sovereign, an insurance company in New Zealand, successfully launched a product that "nudged" consumers towards adopting healthier habits while enhancing its own position in the category.

Research Paper

Advertising nudges consumers along several steps to purchase, and each step necessitates that advertisers set different objectives and message strategy.

Research Paper

Cancer Research UK increased awareness of the correlation between cancer and obesity by using a multi stage qualitative research process.

Case Study

Public Health England, an executive agency of the Department of Health in the UK, launched the ‘Be Food Smart’ campaign, which used activity packs and an email campaign to educate families on the food they were eating.

Article

A category analysis of chocolate confectionery in the US, offering company profiles, an industry overview and key trends in the category.

Article

Provides advice for marketers on how to better meet the needs of different genders and highlights the potential problems for brands with gender issues.

Case Study

The University of Melbourne launched a campaign to raise awareness about its research investment.

Research Paper

This paper describes a study that tests for the enhancement of low-sugar pastry via olfaction and examines its effects on pastry consumption.

Article

Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures.

Case Study

McDonald's, the fast food chain, increased sales among younger people in Mexico with a series of special offers on 'McDonald's Tuesdays'.

Article

This paper describes the patterns discovered in fruit and vegetable buying behaviour in the United States and India.

Case Study

Persil, a detergent brand, renewed its core values in a bold campaign that successfully increased its sales in the UK, following a period of decline.

Case Study

Tropicana, a UK juice brand, grew sales using a multiplatform strategy that encouraged people to consume less of the product per serving.

Case Study

Sugar Smart, a health app, successfully helped UK parents cut their children's sugar intake, and became the most popular app on launch week.

Case Study

Sony Singapore made its sports headphone line, MDR Extra Bass, relevant to exercisers by portraying music as an exercise amplifier.