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Case Study

Beer brand Michelob used an influencer strategy to grow awareness and sales in Mexico.

Case Study

Leading charity donor the Hong Kong Jockey Club used digital media to generate interest in its platform and promote health and fitness.

Case Study

Ella’s Kitchen, a baby food brand, created a new communications model designed to support British parents in the process of weaning their children while increasing revenue by £14.6m.

Case Study

Red de Salud UC Christus, a network of clinics and hospitals in Chile, launched a 360 campaign to increase weight loss surgery in a competitive market, giving them a 279% increase in leads.

Case Study

The Hong Kong Jockey Club, a horse racing, sporting, betting brand and charity, used AI technology and location data to target consumers in China and encourage them to lead healthier lives.

Case Study

Nova IVI Fertility, an IVF fertility clinic, increased patient enquiries and revenue in India by launching press events with its doctors to highlight the rising male infertility rate in the country and its treatment options.

Opinion

The ASA has had a positive flurry of activity on high fat, salt or sugar (HFSS) food ads, delivering rulings in no less than 4 cases on 8 August.

Article

Cereal Partners Worldwide, a joint venture between Nestlé and General Mills, is seeking to change perceptions of cereals among younger consumers.

Research Paper

Probability-based sampling is the gold standard for general population surveys. However, when interested in more specific populations (e.g., consumers of a particular brand), a lot of research uses data from non-probability-based online panels.

Article

Discusses behavioural science-based initiatives intended to nudge healthier eating and examples of application that sum up what works, and what does not.

Article

A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.

News

LONDON: Energy drinks, in-store displays and advertising schedules are all coming under the spotlight as part of the UK government’s plans to halve childhood obesity levels by 2030.

Opinion

Recent social and economic changes are changing the meaning of being a parent. Strategists need to be aware of the impact – here’s how.

Article

This article looks at portrayals of female beauty in advertising and examines the limitations of the thin ideal.

News

ADELAIDE: A child watching just 80 minutes of television per day will be exposed to more than 800 junk food ads over the course of a year, according to research from the University of Adelaide.

News

LONDON: Growing demand for healthy snacking products has been identified across six major European markets in a new study that suggests the profile of the typical European consumer is changing.

Article

Five trends impacting consumers in Asia – including globalization of work, new approaches to parenting and the popularity of traditional medicines – based on a survey of 26,800 people.

Article

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.

Research Paper

Food advertising is widely believed to influence children’s food preferences, although the evidence is not conclusive.

Case Study

Stonemill Bakehouse, a Canadian bakery, understood and connected with consumer values to better sell its bread in Ontario.

News

LONDON: Public Health England, the government body, has trained its focus on snacks, with financial offers designed to woo parents into buying their children healthier snacks, as reports compare the tactics of snack brands to those of Big Tobacco.

Research Paper

Advertising nudges consumers along several steps to purchase, and each step necessitates that advertisers set different objectives and message strategy.

Article

Sovereign, an insurance company in New Zealand, successfully launched a product that "nudged" consumers towards adopting healthier habits while enhancing its own position in the category.

Research Paper

Cancer Research UK increased awareness of the correlation between cancer and obesity by using a multi stage qualitative research process.

Case Study

Public Health England, an executive agency of the Department of Health in the UK, launched the ‘Be Food Smart’ campaign, which used activity packs and an email campaign to educate families on the food they were eating.