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Case Study

Adidas, a clothing and accessories manufacturer, promoted the launch of FC Bayern Munich's new football kit in Singapore by creating a live event with the team itself.

Case Study

Saregama, a music company in India, created a new product to monetise its music archive and appeal to older people.

Case Study

Over-the-counter brand Vicks used long-form video, distributed purely on social media, to reignite affinity, trust, and respect for the brand in India.

News

KUALA LUMPUR: Amid a year of political upheaval and newfound optimism, local brands are examining what it means to be Malaysian in a new era with their annual national day campaigns.

Case Study

Taj City, a luxury property development in Cairo, used a social-media-based campaign to attract new residents.

Article

Dr Pepper, the soft drinks brand, is leveraging the power of eSports to connect with young consumers around a deep passion point.

Case Study

Gandour, Lebanon's leading food manufacturer, used a playful approach to introduce a new flavour for its iconic product and encourage consumer uptake.

News

CHICAGO: Nickelodeon, the media company, is tapping into the power of nostalgia in a bid to strengthen its relationship with millennial consumers who retain an abiding passion for the television shows of their youth.

Article

A global outlook on the alcoholic drinks category, including information on the leading companies and brands, five trends shaping the industry and market snapshots.

Case Study

M&Ms, a confectionery brand, promoted its launch in India by utilising its connection with Hollywood and using its mascots to deliver personalised M&M boxes.

Article

Marketers know that brand loyalty is partly based upon passing brand equity from generation to generation and often leverage that heritage with customers.

Article

Nickelodeon, the kids-focused media brand, has successfully connected with millennials through appealing to their sense of nostalgia.

Case Study

Emirates NBD, a young bank in Egypt, used a non-traditional campaign to launch the country's first fully-serviced youth banking product, and drive engagement and acquisitions.

Case Study

Byblos Bank targeted Lebanese expats with an integrated content campaign to promote its Expat Housing Loans.

Article

Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.

Article

The ambient cake category is seen as old fashioned and has experienced a decline in purchase intent.

Case Study

Vicks, a cough and cold medicine, increased sales and brand affinity by launching a campaign that featured a transgender mother as a way to portray new types of families in India that use Vicks to care for their loved ones.

Article

Explores the use of characters in advertising campaigns, why they are effective, how consumers respond, how deals are generally structured, and the process involved.

Case Study

Byblos Bank targeted Lebanese expats with an integrated content campaign to promote its Expat Housing Loans.

Article

Explains how short-form video presents marketers with the opportunity to engage viewers in a less intrusive way that can improve people's experience of online advertising.

Case Study

Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, made travel insurance part of popular culture during the Chinese New Year (CNY) travel season.

Case Study

Henkel Slovensko, a chemical and consumer goods Company, launched a campaign in Slovakia to increase company talent.

Article

Key travel trends for 2018 in a variety of Asian-Pacific markets, based on research by UM Worldwide.

Opinion

Iconic guitar maker Gibson went bust last week. Here, Tom Dougherty of S tealing Share looks at the science of guitar branding.

Case Study

The Recreational Boating and Fishing Foundation (RBFF), a nonprofit organization, launched a multi-channel campaign in the US to encourage more people to participate in angling and boating.