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Case Study

Polase, Italy's category leader of saline nutritional supplements, used a data- and programmatic-led strategy to optimise brand visibility, relevance and profitability.

Case Study

Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.

Case Study

Nicorette, the market leader in the smoking cessation product category in Malaysia, produced the Nicorette Quit Buddy, which not only helped smokers kick the habit but also turned around declining sales.

Case Study

Odomos, a mosquito repellent, increased sales in India by increasing awareness of dengue fever in an integrated campaign.

Case Study

Dettol, the hygiene brand, increased its market share in India by increasing relevance.

Case Study

Navratna, a pain relief brand, increased sales in India by repositioning as a multipurpose oil.

Case Study

Iodex, a pain relief brand, repositioned itself to appeal to modern Indian women through a TV ad.

Case Study

Antiseptic brand Dettol ran a childhood handwashing behaviour change campaign to grow market share in India.

Case Study

Anti-allergy medicine Flixonase added an allergen-tracking layer to China’s most popular weather app to drive in-pharmacy sales, by serving location-based ads and discount vouchers.

Case Study

Dettol, the hand sanitiser and antiseptic brand, increased market share and equity association with mothers by repositioning its hand wash products in India.

News

As ever more internet-connected devices enter our homes, the opportunities for marketers to get up close and personal are growing.

Research Paper

Nature’s Way, a vitamins and supplements brand, transformed itself from not leveraging data at all to becoming dependent on data, insights and the Marketing Capabilities function, which has resulted in growth for its products in the US.

Research Paper

Johnson & Johnson Vision, an optical arm of the pharmaceutical company, leveraged data and intuition by applying control systems, engineering techniques and deep qualitative insights in its global Vision Care franchise.

Article

When Reckitt Benckiser looked closely at issues around brand experience it proved a catalyst for wider organisational change.

News

Vicks, the medications brand, sought to change its image and appeal to young consumers in India by rethinking the idea of a traditional family, according to a senior executive at Procter & Gamble, the brand’s parent company.

Article

Vicks sought to change the image of its brand and appeal to young consumers in India by rethinking the idea of a traditional family.

Case Study

Pfizer, an American pharmaceutical corporation, promoted its Age Shamelessly campaign in Brazil with a series of online films that got old and young people to experience 'life firsts' together.

Case Study

Mucinex, a brand of cold and flu relief, nearly doubled top-of-mind awareness by leveraging facts around the Big Game to connect with its US audience in a humorous way.

Case Study

Prospan, a kids natural cough remedy, created the world's first cough prediction algorithm to deliver a 27% increase in sales in a market that shrank by 8.5%.

Case Study

Covonia, a British brand of adult-only cough remedies, broke with convention to save the brand while on a small budget and short on time.

Case Study

Soothers, an Australian throat lozenge brand, reversed the tide on its declining sales by making people look at its products in a new and different way.

Case Study

Durex, a condom brand, convinced India's youngsters to make their first sexual experience enjoyable and safe with innovations that made condoms inconspicuous to buy and carry.

Case Study

Durex, a condom brand, launched a chatbot on Facebook Messenger to help answer sex related questions from users in India in a credible and conversational way.

Case Study

Abreva, a cold sore medicine, proved the value of a holistic content and search strategy as it was able to grow dollar sales 2.2 times faster than its competition.

Case Study

Zyrtec, an allergy medicine, propelled itself to category leadership through its collaborative, insight-driven, and consumer-centric mobile campaign.