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Case Study

This case study shows how Canesten, a vaginal medication brand, successfully overturned its declining sales in Hong Kong by creating an original web series that allowed women to learn and talk about vaginal yeast infections.

Case Study

This case study explains how medical devices company Omron increased sales of a digital scale in Brazil with a striking print ad.

Case Study

This case study shows how Bayer, a pharmaceutical brand, made its product relevant to a new audience in the US by focusing on its life-saving capabilities.

Case Study

This case study shows how Good Knight, an insecticide brand, successfully increased sales and raised the Indian audience's awareness about Dengue.

Case Study

This case study shows how Elevit, a prenatal vitamin supplement brand, increased sales by finding a creative solution to regulatory obstacles in China.

Article

This event report outlines how pharma marketers are adapting their strategies to engage millennial consumers.

Case Study

This case study explores how Elivit, a brand that provides pre-natal multivitamin supplements (PMVS), developed a campaign to enable Chinese couples to become closer during pregnancy.

Case Study

This case study explores how Passage du Desir, a company focused on the sustainable development of a couple, launched a campaign in France to promote its sexual stimulating treatment 'Chronoerect'.

Article

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Case Study

This case study describes how Benzac, a US OTC acne treatment manufactured by Galderma, used social data to create a custom panel of influencers - 'Cool Kids' - to then partner with relevant publishers and curators to build an emotional connection with teens.

Case Study

This case study describes how the OTC pain-killer Advil, regained its equity and consumer connection in the US with an omni-channel campaign, "Distant Memory".

Case Study

This case study details how Breathe Right, a brand of nasal strips, used a mobile app to drive growth in Alberta, Canada.

Case Study

This case study describes how Jamieson Laboratories, a vitamin manufacturer, advertised its Vitamin Sprays product through the #OneSecondVitamins campaign in Canada.

Article

This event report outlines how Foster Grant, the eyewear brand, has built deeper bonds with consumers by tapping into more emotional connection points.

Case Study

This case study details how Procter & Gamble, a consumer goods company, advertised its Pepto Bismol gastrointestinal medicine in the US with a humorous campaign.

Case Study

This case study explains how Moskito Guard, a DEET-free insect repellent, used a multi-channel campaign to create awareness of the new product in the UK.

Case Study

This case study details how Weight Watchers, a weight loss assistance company, reversed category decline in the Australian market.

Case Study

This case study explains how XLS Medical, a weight loss brand, increased sales in the UK by addressing consumer fears through content.

Case Study

This case study shows how Rogaine, a hair regrowth brand, increased sales in the US by using influencers to address the issue of men's hair loss humourously.

Case Study

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

Case Study

This case study shows how cold remedy Vicks VapoRub used temperature-tracking data to target mothers on Facebook in India, to drive sales.

Case Study

This case study shows how Dabur Chyawanprash, a child's dietary supplement brand, increased sales by repositioning its product as a winter must-have.

Case Study

This case study shows how Iodex, a pain relief brand, overturned its declining sales in India by creating its own category and rebranding itself as an expert solution product.

Case Study

This case study shows how Iodex, a pain relief brand, created a diametrically opposite campaign to the market leader, in order to stand out from the crowded market and directly communicate to Sri Lankans.

Case Study

This case study describes how HIT, a pest control brand in India, built an app that helped reduce the incidence of infestation.