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Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

News

LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.

Research Paper

This paper looks at the rise of person-centric measurement and how to measure media consumption in Saudi Arabia and Turkey, given the disruption of emergent digital platforms.

Article

This event report addresses how USA TODAY Network has developed its strategy to meet evolving consumer needs on mobile.

Article

This article urges brands to look beyond the news headlines and embrace the huge opportunities Malaysia's increasingly wealthy, hyper-connected consumers provide.

Article

This brief article rounds up the international forecasts for 2016.

Article

This article reports on research into cross-device advertising effectiveness, concluding that the best campaigns deliver seamless campaigns across devices and provide a unified experience for consumers.

Article

This article provides marketers with information and guidance on several major media channels.

Article

This article sets out some key considerations for planning for newsbrands and gives advice for marketers wanting to make the most of this changing media.

Research Paper

Newspaper and magazine publishing businesses are going through tremendous change. Readers are accessing content in multiple formats from multiple devices and are increasingly difficult to measure.

Article

A round-up of presentations from Measuring Advertising Performance (MAP) 2013 – a conference organised by Warc and featuring latest insights on planning, measuring and executing great ad campaigns.

Article

With the economic take-off of the past 20 plus years, Chinese people moving up the income ladder prioritise car purchasing.

Article

A discussion of current trends in outdoor advertising in the UK - one of the more mature markets for the channel.

Article

The Out of Home industry in the UK has had a prosperous history and adapted well to change in recent years through the application of high investment levels from media owners and attempts to be more accountable, measurable and flexible.

Article

The Out of Home industry in the UK has had a prosperous history and adapted well to change in recent years through the application of high investment levels from media owners and attempts to be more accountable, measurable and flexible.

Article

YouGov research shows that many FTSE-100 companies are failing to grasp the marketing opportunities of social media.

News

NEW DELHI: Ogilvy, Mindshare and Hungama are all among the top agencies in India, according to a survey of senior executives.

Article

Forecasts for ad spend in 2011 show that the stimulus for mature media markets continues to be digital media.

Article

This briefing offers an overview of the history, theories and key trends related to Magazines.

Research Paper

The ‘long tail’ of digital media creates new challenges, not only for audience measurement but also for the design of media research databases, analytical systems and reach/frequency models.

Case Study

APN New Zealand wanted to use the fifth birthday of its Herald on Sunday edition to increase full-page ad sales.

News

NEW YORK: Brands need to take a "cross-media" approach in order to generate the best returns from their advertising in the digital age, according to a study by The Nielsen Company.

Research Paper

Retail media planning is difficult everywhere, but particularly in emerging markets. Reported consumer media usage is employed in understanding the Chinese market rather than traditional media distribution efficiencies.

Research Paper

Media planning and measurement appear to still follow planning and purchasing rules developed 50 years ago, with resources allocated on the basis of past media usage, so the authors describe how a new media planning and allocation model might work for retail organisations.

Article

A 2009 joint Association of National Advertisers/American Association of Advertising Agency (4A's) study of 294 marketers cited "inadequate metrics" as the most powerful obstacle in refining media mixes.