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Article

This article covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.

Article

As the ways in which people access content continue to change fast, this report offers ten predictions for the future of audience measurement.

Article

This article explores how brands can achieve nirvana by connecting video ad spend to product sales, and deliver a solid ROI measurement.

News

NEW DELHI: India's newspaper industry has "years of growth" ahead of it, according to a leading industry figure who also claims the associated advertising market has the potential to triple in size.

News

WASHINGTON, DC: Global newspaper circulation revenues are larger than newspaper advertising revenues for the first time this century, according to the annual World Press Trends survey.

Research Paper

Newspaper and magazine publishing businesses are going through tremendous change. Readers are accessing content in multiple formats from multiple devices and are increasingly difficult to measure.

Article

This article uses some lessons from cognitive psychology on non-rational thinking to explain why brands can remain strong despite reputational damage.

Article

This report looks at the key trends and issues impacting the media landscape, from the proliferation of devices, digital books going mainstream, the appetite for online news and magazines, to the rise of casual gaming and whether TV remains the UK's super medium.

Case Study

India's largest newspaper, Dainik Jagran, needed to assert its opinion leadership and defend against competition from other channels such as television and new media.

Research Paper

Mobile usage is at unprecedented levels in countries around the world, with mobile usage in some emerging markets surpassing usage in developed markets.

Case Study

In 2010, in response to declining global newspaper revenues, the UK publisher News International ceased offering free online news at The Times and The Sunday Times.

Article

This paper provides an overview of the newspaper publishing and printing industry in the United States.

Article

This paper provides an overview of the global newspaper publishing industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

Digital media has transformed the relationships between consumers and brands. It has also fundamentally changed the way people choose and purchase products.

Research Paper

The group package tour (GPT) is one of the main modes of outbound travel in many Asian countries and areas.

Article

This paper argues that the whole media world is moving inexorably into a digital future, and that those who are willing to embrace it wholeheartedly (as Apple and Amazon have done) will gain at the expense of those who are hesitant to change; this is illustrated in the music business by the share price of Amazon since 2005 compared against Warner and HMV, and in DVD sales by the shares of Netfix against Blockbuster Video.

News

PARIS: Global newspaper circulation increased by 1.3%, to 540 million daily sales, in 2009, but advertising revenues through the medium fell by 5% over the year as a whole, the World Association of Newspapers reports.

Research Paper

The article discusses the use of semiotics to predict future cultural trends. The development and nature of semiotic analysis is summarised: synchronic analysis looks at communications and culture at a single point in time across many aspects of life; diachronic analysis studies how these change over time.

Article

There has been a sizeable decline in newspaper circulation and print advertising revenue and a decrease has also been seen for the first time in web audience data.

News

NEW YORK: Average daily newspaper circulation in the US fell by 4.6% in the six months to September, following a 3.6% decline for the half-year ending in March, reports trade measurement body the Audit Bureau of Circulations .

News

NEW YORK: The economic slowdown in the US will shift the balance of media power to Europe, the Middle East and Africa over the next five years, according to PricewaterhouseCoopers' latest Global Entertainment and Media Outlook 2008-2012 .

Article

This article discusses the highlight findings from the World Association of Newspapers' World Press Trends 2008.

Article

This article (translated from the Japanese for WARC) discusses the major economic and advertising trends in Japan's newspaper, magazine and free press sectors during 2007 and early 2008.

News

SCHAUMBURG, Illinois: Average circulation for the 534 US daily newspapers fell 3.6% year on year for the six months to the end of March, with Sunday circulation also down by 4.6%, according to theĀ  Audit Bureau of Circulations .

Article

Newspapers are witnessing declining circulations and advertising revenues, and are facing the same kind of 'disruptive innovation' which has been witnessed in every sector from retail to the auto sector.