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News

TOKYO: Ongoing attacks on the media and international political chaos are taking their toll on public trust in institutions, but the annual Edelman Trust Barometer survey also reports people are becoming more discerning in where they get their ...

Article

Edelman’s annual Trust Barometer for 2018 shows that trust in the government and media has declined considerably, driven by concerns about fake news, social media platforms and anti-media rhetoric.

Article

Provides key details and analysis of Lion Corp, a Tokyo-based home care brand.

Case Study

David Sheldrick Wildlife Trust, a charity based in West Africa, created Hello in Elephant, a world-first human-elephant translator.

News

SEOUL/SINGAPORE: Samsung, the South Korean electronics giant, and Grab, Southeast Asia’s largest ride-hailing service, have joined forces in an initiative aimed at boosting the region’s digital economy.

News

HO CHI MINH CITY: Private label currently accounts for a fraction of retail sales in Vietnam but that is set to change as modern retail spreads across the country.

Article

Looks at how Grab, the ride-hailing company, turned into a household name in Asia and explains the brand's tips for success in becoming a homegrown billion-dollar company.

Article

This Company Profile from Euromonitor provides key details and analysis of Airbnb, the peer-to-peer accommodation platform.

News

SINGAPORE: Changing demographics and behaviours influenced by digital technologies are reshaping PR practices in Southeast Asia, where, anecdotal evidence suggests, PR practices can be markedly different from those in western countries.

Article

This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price.

Article

A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.

Case Study

Soft drink brand Coca-Cola used a multimedia campaign to develop a long-term role for the brand by associating it with the Thadingyut festival in Myanmar.

Case Study

Telco brand Singtel used a multimedia campaign based around digital firecrackers at Chinese New Year to build brand affinity among families in Singapore.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide.

Article

This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.

Case Study

This case study explains how Coca-Cola, the soft drink brand, helped university students in Myanmar rediscover their enjoyment of the teashop break while putting its brand at the heart of the occasion.

Article

This article assesses Myanmar as an emerging market and promotes the opportunities the country can offer.

Case Study

Myanmar Post and Telecommunications (MPT), the logistics and communications business, used a charitable donation and PR strategy to improve its reputation and build links with Myanmar’s monastic community.

Article

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive's beauty and personal care brand.

Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV. Included is a strategic evaluation with key facts about the Dutch company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the beer and cider market.

News

BANGKOK: Tencent, the Chinese internet giant, sees Thailand playing a central role as it expands across Southeast Asia, and an early focus will be on advertising Thai brands to Chinese tourists in their own language.

Case Study

This case study shows how AFF Suzuki Cup, a biennale regional football tournament in the South East Asia region, successfully expanded its engagement with football fans through social media.

News

YANGON: Myanmar has a consumer landscape that is less developed than other markets in Southeast Asia, yet the country's youthful population and growing access to the outside world makes it an exciting opportunity for brands, according to an agency ...

Article

This article offers an overview of the Myanmar market, which is young, connected and seeking new brands and experiences following the end of brutal sanctions.