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Article

Six key areas that modern planners need to address in order to successfully navigate the fast-changing Digital Out-of-Home landscape and build effective Out-of-Home campaigns.

Opinion

Agency professionals are largely having the wrong conversation, driven by the wrong language. Tim Williams says they should aim to use the value-oriented language of sellers.

Case Study

The Egyptian Tourism Authority used market-specific communication with experience-led messages to increase the volume of inbound tourism from ancillary markets.

Case Study

Mirinda, a PepsiCo beverage, ran an ethical campaign in India to drive a stronger association with teenagers and increase brand awareness.

Case Study

Campofrío, a multinational food company, increased sales and brand awareness by launching a stress-free food restaurant in Spain.

Article

Western and Eastern marketing cultures are very different, but bringing elements of the two together can help global brands be more relevant in Asia’s varied markets.

Case Study

Karma Group, a luxury travel and lifestyle brand, increased global awareness of its brand by inviting people to join a private members travel club with exclusive benefits.

Case Study

Financial services company Visa employed a creative content strategy in Russia to drive relevance and distinction among a younger audience.

Research Paper

This study proposes a novel methodology, mixture-amount modeling (MAM), to investigate cross-media advertising synergy based on consumers' media usage.

Case Study

IKEA, the housewares retail chain, used social media and PR to share a humorous message and engage with people around the world.

Case Study

Home furnishing brand IKEA produced a reactive campaign, specifically for social media, to sell its wireless charging furniture in Europe, Asia Pacific and North America.

Article

Global brands must work hard in 2018 to stay relevant with increasingly nationalistic and fragmented landscapes with strong local competitors.

Case Study

Henkel Slovensko, a chemical and consumer goods Company, launched a campaign in Slovakia to increase company talent.

Case Study

Shell, a multinational oil and gas company, launched its global Make the Future initiative in collaboration with bio-bean to support bright ideas and provide cleaner energy solutions.

Case Study

LG Electronics, a multinational electronics company, promoted its range of OLED and SUPER UHD TVs in Australia by creating a pop-up cinema for the public to experience the technology for themselves.

Case Study

Citrix, an American multinational software company, increased site traffic and share of voice by creating an entire digital ecosystem to reach business and IT decision makers.

Case Study

Inter-Religious Council in Bosnia and Herzegovina, a non-governmental organization, launched the One Book for Peace campaign in the Balkans to draw on the similarities between messages in the Bible and the Quran.

Case Study

Samsung, a multinational conglomerate, recreated the historical Soyuz 30 spaceflight using Samsung Galaxy S8 and Gear VR, to support the launch of the products in Poland.

Case Study

LG Electronics, a multinational electronics company, launched a campaign in South Korea to explain the importance of TV viewing angles and introduce Super UHD TV.

Case Study

World of Tanks, a video game brand, launched a campaign in the US to increase brand awareness.

Case Study

Vodafone Group, a telephone network provider, launched ReConnect, a global recruitment programme across 26 countries.

Case Study

EY, a multinational professional services firm, used PR to better understand global clients' concerns as digitisation changes the industry.

Case Study

Mastercard, an American multinational financial services corporation, launched a campaign in Kenya to market its Masterpass QR digital payment solution.

Case Study

Deloitte, a multinational professional services company, used PR in the US to promote the Deloitte Greenhouse Experience to firmly establish it as the go-to option for leadership success.

Case Study

IBM, a multinational technology company, used PR to launch its campaign in the US to raise awareness of the broad applications of blockchain and its role across industries.