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Case Study

The Road Safety Commission, a Western Australia government body, used social media videos to reduce the number of young drivers speeding.

Case Study

Car maker Audi challenged the stereotypes of 'cars being for men, not women' in Spain through a Christmas campaign centred on a 3D-animated short video.

Article

It has become increasingly clear that the competitive advantage for a brand in the future will revolve around identifying real-time audience behaviours and transforming them into powerful insights.

News

JAKARTA: Indonesia is witnessing the rapid growth of Go-Jek, a transport-based super app which, like China’s WeChat, has moved outside of its original remit into multiple new functions.

News

BEIJING: Following last month’s bankruptcy of China’s third-largest bike-sharing company, there is growing speculation that two or more of the remaining major players may be forced to merge to have any chance of becoming profitable.

Article

Explains how to effectively market to seniors, as many now feel disengaged and misunderstood, and highlights the importance of looking at older people through a different lens, enabling more compelling, and lucrative approaches.

Case Study

Honda, an automotive brand, successfully maintained its position as market leader in the UK by introducing a tool that matches customers with its best fit motorcycle and provides steps to help them pass their test.

Article

Explains what addressable advertising is, how it can be used, why it is effective and how its rise in popularity supports the merging of TV and digital.

Case Study

Through the launch of its new app, classified ads platform OLX took the opportunity to increase its market share in Indonesia.

Research Paper

This study examines factors affecting users’ intention to recommend bike-sharing apps from the perspective of internal and external benefits perception.

Article

Explores the main challenges and tendencies regarding urban mobility that can be seen in Latin America.

Case Study

Local services search engine Sulekha used a multichannel strategy to relaunch itself in India.

Case Study

Motorcycle manufacturer TVS used a multimedia approach and leveraged the harvest festival of Pongal to win back consideration for its Star City+ model in Tamil Nadu, India.

Case Study

Motorcycle manufacturer Bajaj used a social-media-driven content platform that tapped into national pride to launch a new commuter model in India.

Case Study

Shell, the oil and gas company, increased sales of its Shell Advance Scooter Oil in Asia by targeting consumers and mechanics separately.

Case Study

Motorcycle manufacturer Bajaj used TV, print and on-ground to reframe the market narrative and reverse the sales decline of its Platina model in India.

Case Study

Bajaj Auto reintroduced its Bajaj Avenger, a cruiser motorcycle, in India with a social media and content-based campaign.

Case Study

Gulf Oil used a TV and digital campaign starring cricketing star and motorbike fan MS Dhoni to build brand awareness in the motorcycle lubricant market in India.

Article

Brompton bikes are known as commuter bikes, a brand image that the company never chose; a manufacturer, its story involves a successful product understanding what it means to be on a public, global stage.

Case Study

An animated short by Audi, the German car manufacturer, promoted its egalitarian views and started a conversation about the role of women in the automotive world in Spain.

Case Study

Pond's, a skincare brand, increased sales by using a mobile-led campaign that showed women the levels of pollution on their commute through pictures they shared while on their train ride in Indonesia.

Case Study

CLEAR, an anti-dandruff product, increased sales and brand engagement during Eid al-Fitr by creating brand activations at pit stops to engage with its target whilst they travelled home.

Case Study

Telkomsel, a telecommunications brand, collaborated with Grab, a Singapore-based technology company, to promote the Grab Car service in Indonesia by using SMS and promo codes to encourage sign ups.

Case Study

OLX, a global online marketplace, generated awareness of its app by creating a hyper-targeted campaign of personal ad variations to drive app installations.

Article

This event report addresses how digital data is changing the face of political communications, with potentially mixed results for voters.