Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


68 results found
Sort by

Case Study

This case study demonstrates how Monster, one of the largest employment websites in the world, generated quality jobseekers' registrations in India with the help of targeted creative ads, messaging and the online medium.

Article

This article argues that in a 'new marketing age', brands need to compete for people's attention with more things than ever before - and need to do so by delivering an extraordinary performance.

Article

This article provides marketers with information and guidance on setting marketing budgets.

News

LONDON: The use of content marketing for brand building is developing faster than the tools for effective measurement, according to leading industry figures who have called for new standards.

Case Study

This case study describes how global technology company HCL Technologies created an end-to-end recruitment process on a single social media platform.

Research Paper

This article presents learnings from a multi-platform partnership between Pivot, a US cable channel, and Monster, a jobs search website, to determine the contribution of content marketing to the Monster brand.

Article

This report from NewsCred provides advice for brands on licensing high quality content from publishers.

Case Study

Monster.com, the leading global online employment solution has been innovative in its products and offerings, but how it deployed budgets globally was not as advanced.

Article

The Global Digital Media Trendbook captures the trends in revenue and usage patterns for a variety of digital media and then analyses and projects the future of these digital media segments.

Article

This report from the ANA’s Annual conference summarises presentations from Sharpie, the stationery range, Owens-Illinois, the world's largest manufacturer of glass packaging and Popchips, the healthy snack, on how digital tools can build grassroots brands.

News

NEW YORK: Levi Strauss and Monster.com are among the brands testing whether social television apps can help them connect with consumers, reflecting the increasing integration between media channels.

Case Study

US insurance provider, Aflac was faced with a marketing disaster immediately following the devastating earthquake and tsunami in Japan (home to 75% of Aflac's business): the comedian whose voice was used for the Aflac Duck - the brand mascot - had also issued distasteful jokes about the crisis and Aflac subsequently parted ways with him.

Article

A recent report on the US workforce reveals record highs of unengaged and underengaged employees and record lows for those who are fully engaged.

Article

Analysis of over 8,000 client-agency relationships has shown that agency performance is highly dependent on client performance.

Article

This slide presentation looks at how an integrated Paid-Owned-Earned media strategy can deliver results in the U.S.'s changing media environment.

Article

This paper provides an overview of the global newspaper publishing industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the professional executive recruiting industry, primarily in the United States.

Case Study

To ensure long-term success in car purchase, US company General Motors aim to capture buyers early on.

Case Study

US job website, Monster.com, which matches job seekers and employers, was looking to reposition itself in early 2010.

Case Study

To increase international awareness of Queensland's 'Islands of the Great Barrier Reef', this campaign created a reason for people all over the world to engage with the Australian destination and aspire to experience it.

Article

Having seen a recent news report predicting a value of $5 billion over the next five years for the U.S.

Research Paper

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public’s participation in legitimate surveys.

Case Study

This papers describes an anti-smoking campaign (2007-8) for the American Legacy Foundation, promoting EX®, an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting.

Case Study

The New Orleans Recovery School District (RSD) needed 500 teachers to accommodate a large expected influx of fall 2007 students.

Article

This Yankelovich Y*Report on Men: It's a Guy Thing takes a closer look at the many nuances among U.S.