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Article

Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing, according to Buzzfeed and Publicis research.

Case Study

Mattel, a toy manufacturer, changed the perception of Barbie among millennial mothers to something their children could be inspired by with its Imagine the Possibilities film and introduction of Tall, Curvy and Petite Barbies in the US.

News

SYDNEY: Marketers in home-related categories should consider how they can help people “reimagine the Australian dream” as many younger consumers struggle with the demands made by an aspiration to home ownership, a new study suggests.

Case Study

BOXT, an online boiler business, launched an online digital platform that arranged a new boiler for consumers in the UK all on their mobile phone.

Article

Research by BuzzFeed, the online media company, and Publicis Media, the agency, has found that many young consumers are struggling with the transition to adulthood.

Article

Media partnerships can be an attractive proposition for brand owners and their agencies, especially where there is a desire to stand out among advertising clutter, to solve problems that advertising alone cannot, or to create content that consumers would actively seek to consume.

Article

Discusses how behavioural science helps us understand why we might often behave in a profligate manner with water - from our tendency to discount the future, our deeply embedded habits and also the fact that energy doesn't communicate our usage in the most cognitively easy ways.

News

LONDON: Brits may be gloomy about the state of the economy and feeling the financial pinch but a majority prefer to splash out today rather than save for later, a new survey suggests.

Case Study

Lynx, a male antiperspirant brand, launched a content-led campaign in the UK to give masculinity a new voice.

Case Study

Franklin Templeton Investment Management Ltd – Fondul Proprietatea (FP), Romania's biggest investment fund, launched Reaching the Point of No Return, a campaign to position FP as an activist shareholder.

Case Study

Xoom LOL, a finance company, launched a campaign in the US to encourage Filipino immigrants to leave the struggles of the traditional way of sending money and switch to Xoom, the fastest online money transfer to the Philippines.

Case Study

OPR Finance, a corporate loans company, launched a digital native storytelling campaign in Denmark to raise brand awareness and stand out in the market.

Research Paper

Whoozini, a social networking app, applied digital MR tools to provide critical inputs to successful new product development and innovation in the US and Singapore.

News

NEW YORK: Tech giant Apple and Goldman Sachs, the investment bank, are reported to be developing plans to launch a new joint credit card, which would enable both firms to extend their services beyond core business activities.

Case Study

Sage, a software and solutions business, launched a campaign in South Africa to help small businesses understand the South African Budget Speech, released once a year.

Article

Expedia research conducted mid 2017 has revealed that different nationalities have different travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation.

Article

During the 40 years Bernie Ecclestone ran the sport, Formula 1 was defined by money, with fans treated as a side issue, resulting in falling global TV audiences and an especially lacklustre performance in the US market.

Article

While China’s economic slowdown is causing some speed bumps for brands, new trends including e-commerce data, WeChat’s mini-programs, and media planning against unique user IDs offer opportunities.

Article

Marketers that promote Broadway shows face particular challenges as they seek to attract consumers and drive ticket sales.

Opinion

If strategy, and advertising more broadly, is going to have a voice at the top table, it needs to speak in a language that the money men understand: demand.

Research Paper

Discusses how PepsiCo, a multinational food, snack, and beverage corporation, developed PEPFlix, an internal analytics platform in Colombia, and provides key learnings behind its implementation, with special emphasis on AI and machine learning in a consumer goods company.

News

LONDON: Financial brands are missing out on a potential £130bn opportunity by failing to tailor their communications to address the different needs that women have in this category.

Article

Women behave and react differently in financial decision-making situations from men, new Kantar research finds.

Article

Advertiser effort signals brand ability and commitment, which leads to beneficial effects on consumers.

News

LONDON: Open Banking could deliver the greatest shake up to the financial services sector in living memory, an industry figure has argued, leading to innovative partnerships between the traditional banking sector and a new wave of digital ...