Research on WARC, MediaSense, June 2017
This report presents the findings of a large-scale study into marketers' attitudes and priorities for the future, revealing that control over customer strategy and data, organisational integration, and brand safety are the focus for 2020.
This article looks at how neuromarketing can now accurately and cost-effectively predict consumer intentions with no conscious bias in purchase decision influencers by using low-cost biometric and psychometric tools.
Max Slonim, Warc Awards, Shortlisted, Effective Content Strategy, 2017
This case study describes how financial services company Charles Schwab, joined with news network CNN’s anchors to create a multimedia content series to gain the attention of the hard-to-reach investor audience in the US.
Sofie Rutgeerts, Admap, April 2017, pp. 38-40
This article introduces the Ad Impact Model, which identifies all the important elements that influence impact and the interplay between them, serving as a roadmap for creating successful TV ad campaigns.
Douglas Loretucci & Fiona Blades, Case Studies on WARC, March 2017
This case study describes how LG, the South Korean consumer electronics company, plugged a knowledge gap in the complex path to purchase of its high-value products by understanding three elements of the shopper experience.
Evan Neufeld, Journal of Advertising Research, Vol. 57, No. 1, 2017, pp. 109-117
This article provides an excerpt from a best practice study, commissioned by CIMM to identify the best and worst practices and provide frameworks and guidelines that brands could apply when conducting cross-device and cross-platform exercises in consumer matching.
Ian Liddicoat, Admap, March 2017, pp. 44-45
This article examines what marketers need to know before they can begin implementing machine-learned customer journeys through the use of technologies such as the newly affordable AI - a transformation that promises significant rewards, especially where programmatic and native ads are concerned.