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Article

Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.

Article

Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.

News

BRUSSELS: Tough new rules approved by a European Parliament committee at the end of last week could have serious implications for online messaging companies, such as Skype and Facebook-owned WhatsApp.

News

WASHINGTON DC: A budget of roughly $1,000 spent on mobile advertising is all it takes to track an individual’s location, app usage and social media habits, new research from the University of Washington has found.

Article

The promise of location marketing has generated more excitement than it has clarity - here, British retailer Sainsbury's describes how it gained the same level of analytics for offline as online.

Article

This article describes what it would actually mean for adtech and martech to come together and the hurdles that would have to be overcome.

Research Paper

Giving free game items to mobile users through in-app reward advertisements could generate a sampling effect and increase the probability of users making in-app purchases.

News

SINGAPORE: The smartphone revolution has transformed how Unilever approaches marketing communications in Asia, according to senior executive at the company.

Case Study

Kia, a car brand, launched the Kia Niro VR Project on mobile in the US to help consumers understand the benefits of a hybrid-electric car.

Case Study

The Weather Company, an IT company that is part of the IBM Watson division, introduced Watson Ads, an industry-first solution that interacts with consumers through advertising, in the US to inform marketing strategies.

Case Study

This case study details how Move, a series of fitness accessories from Samsung, was promoted by showing how it can be fun and useful for non-athletes.

Case Study

This case study details how AXE, a men's fragrance brand, inspired men in Indonesia to embrace individuality through its 'Find Your Magic' campaign, which celebrates the journeys of three Indonesian men.

Case Study

This case study details how Kozy Shack, the pudding brand, teamed up with inMarket to create an in-store activation that drove brand awareness, product discovery and sales in the US.

Case Study

This case study explains how Reply.ai, a start-up offering chatbot solutions, simplified the chatbot building experience by launching 'BotBot' globally to help businesses build their own chatbot.

News

NEW YORK: Six major advertising industry trade associations have signed an open letter attacking Apple’s “heavy-handed” approach to setting cookies in the latest update of its Safari browser.

Article

This article explains how brands can best tackle safety concerns around the placement of display, video or native ads adjacent to illegal or inappropriate content.

News

LONDON: Ads that prevent consumers from viewing the content they want have surfaced as among the three most annoying mobile ad formats, according to new research.

Article

This article outlines how some of India’s biggest brands - including Colgate, PepsiCo and Emami - are using mobile marketing to access rural India.

News

WASHINGTON DC: Smartphone apps account for half (50%) of the digital media time that US adults spend online, followed by desktop (34%), with tablet and mobile web rounding out the remaining 16%, a new study has found.

News

HONG KONG: More than three quarters of mobile programmatic ads served in Asia-Pacific are delivered via app, rising to 90% in Indonesia, according to a recent study.

Research Paper

This article provides research and insights into app users and explains why the growth of mobile apps is good news for brands.

News

MENLO PARK, CA: Amid a flurry of impressive second-quarter figures – ad revenues up 47%, mobile ad revenues up 53% – Facebook played down the idea that its Messenger app is going to be monetized any time soon.

News

LONDON: Out-of-home media is attracting some unexpected advertisers as the medium’s digital capabilities expand and the possibilities grow for a more creative approach using real-time and contextually relevant content.

Article

This event report looks at research into the mobile behaviours of Gen Z in the UK, a group termed 'mobile prodigies'.

Article

This article examines the number of active ad-blocking software users, finding it went up 25% year on year to 616m worldwide in 2017, of which 62% (380m) were mobile web users.