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News

KOLKATA: Reliance Retail is reported to be preparing to move into e-commerce with the aim of overtaking the current market leaders within a few years.

Case Study

Rock Bottom Restaurant & Brewery increased the number of clients in their home base of Denver Colorado utilizing Waze.

News

NEW YORK: Smartphone penetration in the US has reached 82% of the potential market, rising to 93% among consumers aged 18 to 24, a new survey has revealed.

Case Study

Du, a telecom operator in the UAE, increased its relevance targeting the tourism industry.

Case Study

Iconic pen brand Bic devised a new and unconventional way for consumers to use up their 4 Colour Pens in Australia.

Article

Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures.

News

RALEIGH, NC: Small and local retailers across the US are learning to co-exist with e-commerce players and no longer regard the likes of Amazon as “the enemy”, a new study suggests.

Case Study

McDonald's, the fast food chain, increased sales among younger people in Mexico with a series of special offers on 'McDonald's Tuesdays'.

Case Study

Insurance company Softlogic Life developed a SMS emergency hotline aimed to rescue the victims of floods during the monsoons in Sri Lanka.

Article

Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.

Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Article

Building brand trust is vital in China's online automotive category, where local players are creating their category's own infrastructure at the same time as growing market share.

News

SHANGHAI: Chinese e-commerce giant Alibaba has smashed even its own lofty expectations with a record US$25.3bn in sales – a 39% increase on last year - in just 24 hours for its annual Singles Day online shopping event.

News

BENGALURU: Flipkart, India’s largest e-commerce firm, is due to launch its own value-for-money smartphone this Wednesday to take on established players, such as Samsung, Xiaomi, Oppo and others.

News

SEATTLE/LONDON: Even though the vast majority of consumers in the UK (92%) and the US (91%) are aware of the risks posed by phishing emails and spoof websites, large numbers still fall victim to fraudsters, a new report has warned.

News

SHANGHAI: Online spending in China is on course to reach almost half (45.7%) of the country’s total per capita retail spend in 2017, but there are signs that online retail sales are reaching a peak, according to a new report.

News

NEW YORK: Walmart, the retail giant, is leveraging a partnership with Google as it explores the potential of voice-activated technology for its business.

News

SHANGHAI: Singles’ Day, the annual shopping event hosted by Chinese e-commerce giant Alibaba, is expected to generate a record 152bn yuan ($23bn) in sales this year and British brands are on course to perform well, according to industry ...

News

HANGZHOU: Chinese e-commerce giant Alibaba has beaten market expectations after reporting a huge 61% rise in quarterly revenues that were driven by online shoppers.

Article

Walmart, the retail giant, is using strategic partnerships as a way to drive its ecommerce business forwards.

News

HANGZHOU: Alibaba, the Chinese e-commerce giant, kicked off its annual 11.11 sales event with a “See Now, Buy Now” multichannel fashion show earlier this week, and the company’s Chief Marketing Officer sees the promotion as the ...

News

SAN JOSE, CA: Online retailers in the US can expect a bonanza this holiday season, with a new study predicting that online sales will reach $107.4bn, up 13.8% since last year.

Article

The challenge for marketers is in understanding how traditional and digital media work alongside each other in terms of brand impact.

Article

Looks at how loyalty has changed thanks to digital transforming the value exchange and how delivering a great brand experience can be done through the drivers of relevance, utility and purpose.

Article

Explains how to build long-term affinity with a brand using technology with a human touch and offers four rules for successful loyalty marketing.