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Article

Boost, a malted drink popular with children in India, successfully reached its target audience with long-form video content delivered via parents’ phones.

News

NEW YORK: Allstate, the insurance provider, has leveraged research conducted with the Mobile Marketing Association (MMA) to unlock some of the confusion that often surrounds mobile marketing.

News

SAN FRANCISCO: Google has acquired the mobile and desktop GIF platform Tenor, in a demonstration of the medium’s growing potential as a marketing channel that can track and align with users’ emotions.

Opinion

Future network standard 5G is expected to take centre-stage at this year’s MWC in Barcelona, but, despite the excitement, Marc Schader of Havas expects some of the substantive issues to go unquestioned.

News

SAN FRANCISCO, CA: Mobile private marketplaces (PMPs) monetized impression volume increased by 37 percent year-over-year (YOY) in Q4 2017, adding to a long growth streak for mobile PMPs now spanning eight consecutive quarters, according to new ...

Article

Nowadays mobile advertising doesn’t just mean banner ads, it refers to a menu of mobile ad formats from which to choose, each serving their own unique purpose and offering a variety of benefits that help to meet the goals of your business.

Research Paper

The US Advertising Research Foundation commissioned a study to prevent widespread adoption of mobile ad-blocking software.

Article

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.

Article

Examines how marketers can best reach commuters through reliance on a combination of traditional and digital platforms as tools of engagement.

Research Paper

Brands can make better use of strategy to improve the use of mobile in the media mix. The research team looked at three case studies dealing with an insurance, fast-food and FMCG brand respectively.

News

CHICAGO: Home Depot, the home improvement retailer, regards driving store visits as the key indicator of success for its efforts on mobile.

Article

Home Depot, the home-improvement chain, is leveraging mobile in order to drive revenue, amplify its other media channels, and increase consumer engagement.

News

SYDNEY: The purchase decisions of Australian mothers are heavily influenced by both online and offline word-of-mouth, with Facebook being their preferred social media platform, according to new research.

Research Paper

Twitter UK, a news and social networking brand, used a combination of neuroscience and behavioural analysis to test video ads through Twitter users' mobile feeds.

News

GLOBAL: Mobile adspend across all formats is expected to reach $98.3bn in 2017, representing almost a quarter (23%) of worldwide advertising expenditure, according to new analysis from WARC.

Article

Discusses how effective mobile marketing is for B-to-B by highlighting key successes and problems, in addition to looking at the future of mobile marketing with the development of AR.

News

BRUSSELS: Tough new rules approved by a European Parliament committee at the end of last week could have serious implications for online messaging companies, such as Skype and Facebook-owned WhatsApp.

News

WASHINGTON DC: A budget of roughly $1,000 spent on mobile advertising is all it takes to track an individual’s location, app usage and social media habits, new research from the University of Washington has found.

Article

The promise of location marketing has generated more excitement than it has clarity - here, British retailer Sainsbury's describes how it gained the same level of analytics for offline as online.

Research Paper

Giving free game items to mobile users through in-app reward advertisements could generate a sampling effect and increase the probability of users making in-app purchases.

News

SINGAPORE: The smartphone revolution has transformed how Unilever approaches marketing communications in Asia, according to senior executive at the company.

News

LONDON: Ads that prevent consumers from viewing the content they want have surfaced as among the three most annoying mobile ad formats, according to new research.

Article

This article outlines how some of India’s biggest brands - including Colgate, PepsiCo and Emami - are using mobile marketing to access rural India.

Article

Presents data on digital trends in the United States in 2017, including how people are getting online, what they are visiting and how these behaviours are having an impact on ad revenue.

News

HONG KONG: More than three quarters of mobile programmatic ads served in Asia-Pacific are delivered via app, rising to 90% in Indonesia, according to a recent study.