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Research Paper

Three, a mobile phone network, used social data to analyse the unprompted conversation around the brand in order to reveal attitudes that surveys couldn't.

Article

This report examines current and future trends in the global video industry, including a decline in linear TV ratings (especially among younger audiences) and increasing data application to linear television.

Case Study

Indian broadband supplier Telkomsel improved customer satisfaction and fuelled brand equity growth in Indonesia with an advertising campaign focused on videos of real Indonesians from different walks of life.

Case Study

Circles.Life, a telco network in Singapore, used a witty campaign to break entrenched consumer habits and drive consideration of its offer.

Case Study

Samsung used social media to highlight the existence of its Technical Schools initiative and drive brand visibility in India.

News

India’s smartphone market continues to record powerful growth, new data shows, with Chinese handset brands dominating the market by sales.

Article

Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.

Case Study

Huawei, a telecommunications company, change perceptions of the brand which led to a market share increase in the CEE region.

Case Study

Vodafone Ireland, a telecommunications company, used emotion over the long term to build brand value and resist commodification.

Case Study

O2, a telecommunications brand, developed an offer for its UK iPhone customers that led to over half of all new and upgrading iPhone 8 customers to increasing their tariffs to get the deal.

Case Study

Asus, an electronics company, devised a campaign in India that positioned the Asus Zenfone 5Z as a category-redefining flagship and created buzz for a phone that was months away from launch.

Case Study

Vodafone, a telecommunications company, managed to become the clear Bill Pay market leader in Ireland, while maintaining their price premium in a mature and highly competitive market.

Case Study

ShopRite, a supermarket retailer, successfully replaced its paper-based entry mechanism with a mobile entry in South Africa by promoting the change across various media channels.

Case Study

Eir, a telecommunications company, brought together two different mobile brands – killing off the brand with more awareness and successfully shepherding customers over to a brand that had been fifth or sixth on their consideration list.

Case Study

The Vodafone Foundation, a charity focused on delivering public benefit through the application of technology, increased awareness of its cancer research app DreamLab by changing the job titles of Australian influencers on LinkedIn.

Case Study

OPPO, a global smartphone brand, launched its Find X smartphone across Europe and in China by creating live events alongside social and video content.

Research Paper

This article reviews the experience, steps taken, and lessons learnt from including a virtual reality film within a mobile online survey.

Article

Examines key insights on product placement, the subtle form of advertising for promoting branded products and services, which can enhance brand awareness, recall and drive sales.

Case Study

Telecoms provider Batelco devised a campaign that used entertaining mobile video content to target Bahrainis during Ramadan and increase market share.

News

MILAN: On Device Research was among the winners in the IAB Europe Research Awards announced last night, picking up an award in the Brand Advertising Effectiveness category for its work assessing a campaign promoting the Google Pixel handset in the ...

Research Paper

On Device Research, a research company, launched a campaign in the UK to raise brand consideration of the new Google Pixel 2.0 handset, alongside broader awareness and purchase intent driving goals.

Article

With advances in artificial intelligence and machine learning, visual search has become a more mainstream proposition and has the potential to add enormous value in sectors such as home décor, fashion, FMCG and food and drink.

Article

According to Indian brand guru Harish Bijoor, brands in the company must keep pace with Indian consumers or risk becoming irrelevant.

News

SAN SEBASTIAN: Boost, a children’s health drink popular in India, has successfully targeted the under-12 age group via mobile, despite the fact that most of the target audience do not own their own handset.

Case Study

ZTE, a telecommunications equipment and systems company, launched a campaign to promote the release of its Axon M handset in the US.