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Research Paper

This article provides research and insights into app users and explains why the growth of mobile apps is good news for brands.

Article

This article examines how measuring digital advertising through clicks reveals little about the ad's performance in its target market and is contributing to a worrying trend towards short-termism in marketing.

Article

This article covers how Circles.Life, a challenger brand, is disrupting Singapore's highly competitive telecommunications category with innovative data products and mobile-first customer experience.

Case Study

This case study shows how telecoms brand O2 was able to improve brand equity and sales in the UK by partnering with charity War Child in staging a series of performances.

Case Study

This case study shows how O2, a telecommunications company, curbed its declining handset sales in the UK by creating a whole new market for second-hand models.

Article

This article examines the rise of the iPhone, its competitive market set, and the future for mobiles in the month of the tenth anniversary of the launch of the iPhone, which proved a game-changing invention.

Article

This article argues that telecom marketers need to re-evaluate their media strategies in order to adapt to three paradigm shifts: the death of broadcast TV; brands as publications; and phones moving from voice to data.

Case Study

This case study explains how electronics company Sony re-imagined the in-store demo to promote a new smartphone model in the UK.

Article

This article examines key insights on product placement, the subtle form of advertising for promoting branded products and services, which can enhance brand awareness, recall and drive sales.

Article

This article reveals the findings of a study into how millennials in Asia feel about the way they movemoney – how they pay and how they are paid – and their thoughts about mobile payments.

News

GLOBAL: The percentage of consumers who prefer watching TV shows on television sets has halved in just one year, according to a new global survey, which claims that laptops and desktops have overtaken TVs as the preferred devices for watching TV ...

News

NEW YORK: Motorola, the telecoms brand, has shown how programmatic advertising can successfully be integrated into campaigns that are seeking to launch new products.

Article

This article examines what has changed in the car industry as the advent of leasing and renting deals has made consumers less attached to their cars, and technology has shifted focus from mechanics to in-car experiences.

News

MUMBAI: With the first ball in IPL 10 soon to be bowled, broadcaster Sony Pictures Network (SPN) has sold all its advertising spots and reached its target of generating Rs 1,300 crore in advertising revenue.

Article

The article explains how Motorola, a telecommunications manufacturer, used programmatic to grow brand awareness when launching its new Moto Z phone product in the US.

Case Study

This case study describes how LG, the South Korean consumer electronics company, plugged a knowledge gap in the complex path to purchase of its high-value products by understanding three elements of the shopper experience.

News

BARCELONA: Technology firm Nokia gained worldwide attention last week when it announced the reintroduction of its iconic 3310 handset at the Mobile World Congress, but the company's CMO says the brand is about much more than mobile phones.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Article

This article covers how marketers can target India's poorest mobile phone users - the low average revenue per user (ARPU) demographic, multi-language programming and the impact of India's demonetization initiative on mobile marketing strategies.

News

LAS VEGAS: Samsung, the electronics giant, will "recommit" to its customers this year following a high-profile safety crisis involving its Note 7 smartphones.

Article

This event report outlines some of the core technological trends to have emerged from CES 2017.

Article

This event report outlines how Samsung, the electronics group, is recovering from a crisis involving its Note 7 smartphones, several of which caught on fire.

Article

This article explores the avoidable mistakes that have been known to damage, or worse, kill a brand, and discusses the measures that can be taken to evade these dangers.

Research Paper

This research report details the digital habits and behaviours of 'fitness fanatics' around the world, defined as individuals who say they exercise more than four times per week and have a strong interest in health and fitness.

Article

This event report provides guidance for marketers seeking to boost their impact on mobile, based on analysis conducted by Kantar Millward Brown.