Article
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João Teixeira de Carvalho, WARC Webinars, September 2018
João Teixeira de Carvalho, CEO at Hands, discusses how brands can use the wealth of information collected from apps, smartphones, and mobile device technology to better understand their users.
News
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03 September 2018
SYDNEY: Mobile advertising and video are leading growth as digital media investment in Australia continues to soar, according to new data.
Research Paper
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Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad and Ida D'Attoma, Journal of Advertising Research, Vol. 58, No. 3, 2018, pp. 338-348
The effectiveness of online versus offline promotional communication is an important marketing issue.
Article
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Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, and Matthew L. Tullman, Journal of Advertising Research, Vol. 58, No. 3, 2018, pp. 311-325
Advertising researchers do not understand fully the impact different advertisement placement and delivery vehicles have on the mobile user's experience.
Research Paper
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Vanessa Evans and Amy Hunt, Admap, September 2018, pp. 16-17
Looks at taking a more human approach to voice and deep-dives into the user experience of voice assistants in the home and in the car, using proprietary research from Publicis Media.
Data
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James McDonald, WARC Data, August 2018
This report summarises the latest research from WARC's Data platform, with a focus on online video advertising. Key findings include:
Data
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WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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06 August 2018
SAN FRANCISCO: Marketers who use AdMob, Google’s mobile ad platform, can now advertise directly on games developed by Unity Technologies after the two companies entered a strategic partnership.
Research Paper
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Sangkil Moon, Moon Young Kang, Young Han Bae, Charles D Bodkin, International Journal of Market Research, Vol. 60, No. 4, 2018, pp. 380-393
Although weather is known to impact consumer behavior and, accordingly, businesses react to weather-influenced consumer behavior, marketing scholars have not examined weather marketing as intensively as its practical importance suggests.
Article
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WARC Best Practice, July 2018
Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.
News
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16 July 2018
CANNES: Anheuser-Busch InBev, the brewing giant, has already witnessed benefits from a recently launched mobile advertising campaign that employs blockchain technology.
Article
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Tony Regan, WARC Best Practice, July 2018
Six key areas that modern planners need to address in order to successfully navigate the fast-changing Digital Out-of-Home landscape and build effective Out-of-Home campaigns.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2018
Anheuser-Busch InBev, the brewer, tapped the power of blockchain technology to run an innovative mobile advertising campaign.
Article
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Mobile Marketing Association, 2018
Provides insights from the 2018 Mobile World Congress (MWC), which discusses the age of hyperconnectivity, issues such as the 4th Industrial Revolution (thanks to 5G) and the application of Artificial Intelligence.
Article
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Stephen Whiteside, WARC Exclusive, July 2018
Blockchain solutions are generating considerable buzz, but it can be challenging for marketers to determine where this technology could make a real difference to their activities.
Article
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Gareth Ellen, Admap, July/August 2018, pp. 27-29
Explains how using moments as the key driver of thinking can take planning away from defining needs and gives a greater sense of purpose to the idea and development of 'always on' marketing.
Article
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WARC Best Practice, June 2018
Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.
Article
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ARF Experiential Learning, AUDIENCEXSCIENCE, June 2018
Details the results of a study into the emotional response of different video ads on our mobile devices and its connection to advertising effectiveness.
Article
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Andrew Stephen, Admap, June 2018, pp. 18-19
Looks at some of the findings of new wide-ranging research based on Facebook and Instagram data from around the world, which has shown how important social media can be from a brand-building perspective.
Case Study
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AME Awards, Bronze, 2018
PlayStation, a video gaming brand, launched the Play Everything campaign in Singapore to engage audiences.
Case Study
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MIXX Awards, Bronze, Video Advertising, 2018
Rexona, a deodorant and antiperspirant brand owned by Unilever, measured its audience's attentiveness by creating an interactive video ad.
News
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27 April 2018
SINGAPORE: Facebook’s advertising revenue in Asia-Pacific markets is continuing to soar, according to new figures released by the social media giant this week, despite ongoing scrutiny of the company’s approach to personal data.
Article
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Colin Campbell and Erin Pearson, Journal of Advertising Research, Digital First, April 2018
Video advertising is increasingly prevalent, appearing in more and more places across the web and on social media.
