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News

NEW YORK: The balance between global and local brands is tilting towards the former in many categories, new research from Nielsen indicates.

Case Study

Water brand AQUA promoted the sales of its out-of-home product utilising Twitter's auto-response mechanism.

News

HONG KONG: China’s bottled water market is dominated by local brands, but a growing number of health-conscious and aspirational consumers have developed a taste for imported mineral water, which is a boon for international brands.

Article

This article assesses Myanmar as an emerging market and promotes the opportunities the country can offer.

Article

This report provides part I of an overview of company strategies in the world health and wellness market, including packaged foods, soft drinks and hot drinks, examining industry challenges and multinationals' activities.

Article

This report provides part 2 of an overview of world health and wellness company strategies, examining multinationals' acquisitive activities and product strategies, industry challenges, brand growth platforms and regulatory challenges.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.

Article

This Company Profile from Euromonitor provides key details and analysis of Viña Concha y Toro, the owner of brands such as Casillero del Diablo.

Research Paper

The aim of this study is to extend an existing method to untangle the effect of taste (intrinsic) versus label information (extrinsic) on repurchase in a new-to-wine market.

Article

This article explains the lessons from behavioural science about the formation of habits and lists six strategies that marketers can employ to build, maintain and disrupt consumer habits.

Article

In this article, the author encourages marketing leaders to talk about their failures so that everyone can learn from past mistakes.

Case Study

This case study describes how Harrogate Spring Water, a UK mineral water brand, achieved cut through in the tough British water market with a redesigned bottle and a new brand positioning.

Case Study

This case study describes how Horlicks, the malted milk drink - originally from the UK - which is the number one health drink in India, conducted a redesign to future proof its brand.

Article

This event report outlines how Nestlé, the food group, is exploring the future of audio advertising through partnerships with streaming platforms like Spotify.

Case Study

This case study shows how 7UP, a hydrotonic drinks brand, engaged with a new consumer segment using a geo-fencing campaign in India.

Case Study

This case study shows how Castrol, a non-petroleum oil brand, successfully established itself in the fast-growing market of Micro Light Commercial Vehicles (MLCV) in India.

Article

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.

Case Study

This case study demonstrates how Deep RiverRock, the Irish water brand, managed to become the bottled water of choice for 18-35-year-olds in Ireland.

Article

This event report outlines how The Honest Company, a startup in the consumer packaged-goods space, is building its brand.

Article

This article investigates the significance of trust in the FMCG category as well as suggestions for how brands can foster trust amongst consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

Case Study

This case study explores how JuiceBurst was transformed over three years from being largely unknown to one of the UK's fastest growing beverage brands.

Article

This Company Profile from Euromonitor provides key details and analysis of Tata Tea, the owner of brands such as Tata Tea and Tetley.

Research Paper

This paper examines the reasons and consequences of the Maker Movement, a trend or revival of classic DIY, by looking at its social, economic and market nature and impacts.

Case Study

This case study describes how the Ministry of Power, Energy and Mineral Resources communicated with the urban population of Bangladesh to reduce the wasting of key resources.