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News

GLOBAL: There is huge scope for innovation within integrated campaigns where each channel not only plays to its strengths but reinforces the roles of other channels, according to a WARC study.

Case Study

Sportswear brand Reebok used a multimedia strategy to change the sexist nature of the narrative for women's fitness in India and close the gap on market-leader Nike.

Article

Anheuser-Busch InBev, the brewing giant, conducted a high-profile review of its media duties around the world to ensure they were truly fit for purpose.

News

LONDON: Despite recent controversies around programmatic – surfacing ads next to inappropriate content, for example – best-practice examples show how it can be used effectively, according to a new WARC report.

Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

Case Study

BMW, the car manufacturer, used data science to target high-value customers and increase dealership visits in the US.

Article

Facebook Live offers new opportunties to marketers in a landscape where streaming and live content are hugely popular – but getting it right requires strategy and foresight.

Article

Global strategies, campaign updates and trends in the beer and cider category.

Article

Global strategies, campaign updates and trends in the spirits category.

Article

The Financial Times favours direct relationships with advertisers which theoretically reduces its exposure to fraud.

Article

This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Christian Dior and LV.

Gunn Report

Contains the creative for the 'Child Replacement Programme' campaign for Pedigree by the agency Colenso BBDO in New Zealand.

Gunn Report

Contains the creative for the 'Sport Chek - The Fastest Olympic Campaign!' campaign for Sport Chek by the agency Touché PHD! in Canada.

Gunn Report

Contains the creative for the 'Pocket Patrol' campaign for Samsung by the agency Leo Burnett in Australia.

Gunn Report

Contains the creative for the 'SickKids vs' campaign for SickKids Foundation by the agency OMD in Canada.

Gunn Report

Contains the creative for the 'INFINITI Q50S - Unleash Your Potential' campaign for Infiniti by the agency OMD in Dubai.

Gunn Report

The Gunn Media 100 is an annual ranking of the world’s most awarded advertising and marketing campaigns in media competitions around the world, and the companies that created them.

Gunn Report

Contains the creative for the 'Reword' campaign for Headspace by the agency Leo Burnett in Australia.

Gunn Report

Contains the creative for the 'Google Home Of The Whopper' campaign for Burger King by the agency DAVID in the US.

Gunn Report

Contains the creative for the 'Hungerithm' campaign for Snickers by the agency MediaCom in Australia.

Article

Social media platforms are enacting major changes to the organisation of personal and professional posts due to scrutiny from lawmakers, concerned health experts and anxious advertisers.

Article

Defines what media transformation is, provides ways that marketers can implement it and how agencies also need to change in terms of the service they are providing.

Article

To date, there has been no accurate way to measure how a brand’s investment in the consumer experience affects market share.

Article

Big brands have been criticised for allocating too much adspend to overly targeted digital media, but without much proof that it reaches and engages consumers, marketers might be tempted to abandon it altogether.

Article

The Milwaukee Brewers, the baseball team, has a social-media strategy that leverages different platforms for distinct purposes.