Article
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Euromonitor Profiles, October 2018
This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.
Case Study
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SABRE Awards, Gold, LATAM, Employee Communications, 2018
thyssenkrupp, an industrial engineering and steel production conglomerate, was able to reassure its stakeholders and employees of its business commitment to the South American region via an extensive media campaign.
Case Study
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SABRE Awards, Gold, LATAM, Marketing To Consumer (New Product), 2018
Tequila Patrón, a brand of premium tequila, promoted brand authenticity and was able to obtain vast media coverage of its collaboration with renowned Mexican director Guillermo del Toro.
Case Study
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SABRE Awards, Gold, LATAM, Technology, 2018
Quizlet, a mobile and web-based study app, launched its brand in Brazil by running a nationwide hunt for Brazil's most inspiring teacher.
Article
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Euromonitor Profiles, October 2018
This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Lipton, Brooke Bond and PG Tips.
Case Study
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SABRE Awards, Gold, APAC, Guerilla Marketing, 2018
Microsoft, the technology company, increased awareness of the dangers of using false Microsoft products in Myanmar by launching an event with a fake influencer to show that a pirated version will never be as good as the real thing.
Case Study
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SABRE Awards, Gold, APAC, Product Media Relations (trade media), 2018
OPPO, a global smartphone brand, launched its Find X smartphone across Europe and in China by creating live events alongside social and video content.
Case Study
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SABRE Awards, Gold, APAC, Issues Management, 2018
Brieana Rose, a privacy campaigner, turned a personal experience of having pictures of her genitalia distributed by a nurse without her consent into a campaign for protecting privacy rights in Australia.
Case Study
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SABRE Awards, In2 APAC, Best Use of Innovative Technologies, 2018
Ford, an automotive brand, maintained a valued relationship with its dealers and encouraged test drives of its vehicles in China by launching an auto vending machine at a live Q&A event.
Case Study
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SABRE Awards, Gold, APAC, Corporate Media Relations, 2018
Ministry of Food Processing Industries (MoFPI), a ministry of the Government of India, organised World Food India (WFI), India's first-ever global investor summit in the food processing sector to re-energise India's food processing sector.
Case Study
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SABRE Awards, Gold, APAC, Regional Campaign, 2018
Listerine, a mouthwash brand, increased its market share and changed perceptions of its brand across APAC by launching an experiential event that showed how Listerine can help you live bolder.
Case Study
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SABRE Awards, Gold, LATAM, Media Relations, 2018
The Toulouse Lautrec Institute, an institute of higher technological education, was able to position itself as a leading educational center for creative and passionate professionals via its communication strategy.
Case Study
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SABRE Awards, South Asia, Media Relations, 2018
Star World, an Asian English language television channel, launched an influencer campaign that encouraged Indian television consumers to tune in to Game of Thrones.
Case Study
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SABRE Awards, South Asia, Technology, 2018
GoPro, an action camera brand, made its brand relevant by launching an annual experiential trip for select media in India.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Spotify, a music streaming service, increased its reach in Canada by creating personalised playlists for Canada's highest streaming neighbourhoods.
Case Study
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SABRE Awards, Gold Sabre Award For Capital Markets Communications, EMEA, 2018
Franklin Templeton Investment Management Ltd – Fondul Proprietatea (FP), Romania's biggest investment fund, launched Reaching the Point of No Return, a campaign to position FP as an activist shareholder.
Case Study
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SABRE Awards, Gold Sabre Award For Corporate Media Relations, EMEA, 2018
Barclays, a financial institution, launched a campaign in the UK to celebrate 50 years of the ATM and deliver key brand messages.
Case Study
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SABRE Awards, Gold Sabre Award For Product Media Relations (Consumer Media), EMEA, 2018
Virgin Atlantic, a British airline, launched the ManFran campaign in the UK to celebrate the first direct flights between Manchester and San Francisco.
Case Study
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SABRE Awards, Gold Sabre Award For Branded Journalism, EMEA, 2018
ActionAid, a non-governmental organization, launched Yours, Mrs Claus in the UK as part of its Christmas Appeal.
Case Study
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SABRE Awards, Gold Sabre Award For UK and Ireland (Small Budget), EMEA, 2018
East Village E20, a property development in East London, launched a wine and cheese festival to drive footfall to the property and find new tenants.
Case Study
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SABRE Awards, Gold Sabre Award For Sponsorship, EMEA, 2018
Allied Irish Bank (AIB), a financial services provider, launched a campaign in the UK and Ireland to revitalise its sponsorship of the Gaelic Games (GAA) and redefine its commitment to the sport and its fans.
Case Study
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SABRE Awards, Gold Sabre Award For Dach, EMEA, 2018
Gilead Sciences Europe Ltd., a research-based biopharmaceutical company, launched the Are You Chris? campaign to raise awareness of hepatitis C (HCV) in Germany.
Case Study
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SABRE Awards, Gold Sabre Award For Product Media Relations (Trade Media), EMEA, 2018
IKEA, the world's largest furniture retailer, launched a global campaign to celebrate the launch of the IKEA Place app.
Case Study
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SABRE Awards, Gold Sabre Award For Government Agencies, EMEA, 2018
Touring Club Swisse (TCS), a motor club, launched the Made Visible campaign in Switzerland to promote its new lifestyle label.
Case Study
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SABRE Awards, Gold Sabre Award For France, EMEA, 2018
Carglass, a specialist in vehicle glazing, launched an integrated marketing campaign across France to improve brand perception.
