Opinion
•
Marsha Appel, March 2018
An agency's sudden bankruptcy 46 years ago set off a chain of disruption that completely overturned the media protocol.
Case Study
•
Institute of Communication Agencies, Grand Prix, CASSIES, 2018
The Hospital for Sick Children in Toronto (SickKids) shifted the tone of its advertising to one of strength in order to increase donations.
News
•
18 December 2017
LONDON: Influencer relations are a higher communications and marketing priority for the UK luxury sector than traditional media relations, according to a survey of industry specialists.
Article
•
WARC Trends, December 2017
Marc Pritchard, Chief Brand Officer for Procter & Gamble, reveals his thoughts on the future of digital advertising, the need for new agency models and his priorities for 2018.
Article
•
John Wolfe, ANA Magazine, ANA Magazine, November 2017
Looks at the growth of PR and how, crucially, attitudes to the merging of PR and marketing have changed due to the rise of digital communications.
Article
•
Christopher Hosford, ANA Magazine, B2B Marketer, October 2017
Discusses the significance of event marketing and how advances in technology and social influencers are changing the way these events function.
Article
•
Euromonitor Profiles, September 2017
This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.
Case Study
•
SABRE Awards, Gold, Asia-Pacific, 2017
The South Korean Ministry of Health and Welfare, a government department, used PR and public service advertising to try to change marriage culture and boost the country’s very low birth rate.
Case Study
•
SABRE Awards, Gold, Asia-Pacific, 2017
Nestlé India used PR, social media and advertising to repair its reputation and market share after a food safety scare in India.
Article
•
Euromonitor Profiles, August 2017
This Company Profile from Euromonitor provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.
Case Study
•
SABRE Awards, Gold, South Asia, Media Relations, 2017
State Bank of India, India's largest public sector bank, with around 62% stake owned by the government, protected its reputation by actively engaging with the media in an open and transparent manner.
Case Study
•
Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2017
This case study explains how the UK's NHS Blood and Transplant service recruited 17-24 year olds during National Blood Week by working with partners in TV, radio, digital, print and online to create a sense of urgency.
Case Study
•
SABRE Awards, Gold, EMEA, UK Mid Budget, 2017
Boots Opticians used a story book, promoted via PR, digital ads and in-store communications, to help parents identify when their children needed a sight test, and increased children’s sight tests by 11% in the UK.
Case Study
•
SABRE Awards, Platinum for Best in Show, EMEA, and Diamond, Reputation Management, 2017
RSA, an insurance company, developed a strategy that enabled the brand to stand out from the crowd by launching a competition-led campaign to find the UAE's unluckiest traveller.
Case Study
•
SABRE Awards, Gold, UK and Ireland (Large Budget), EMEA, 2017
Direct Line, the insurance company, used a series of funny and high profile ‘fixes’ to drive a social media and PR campaign which raised important brand metrics.
Case Study
•
SABRE Awards, Gold, EMEA, Entertainment, 2017
The Czech Rugby Association, the organisation for the promotion of rugby in the Czech Republic, increased its audience and awareness for the sport by inviting a famous rugby team to play a match against its own national team.
Case Study
•
SABRE Awards, Gold, EMEA, France, 2017
An alliance of French corn/maize producers worked together to create an integrated campaign that improved the reputation of corn in France.
Case Study
•
SABRE Awards, Gold, EMEA, Corporate Media Relations, 2017
Neste, a renewable fuels company, launched a campaign asking Finns to gather all cooking fats from their holiday dinners and hand it in, in order to produce 100% renewable diesel.
Case Study
•
SABRE Awards, Gold, EMEA, Food and Beverage, 2017
Gravy brand Bisto used PR, a TV ad and a website to raise awareness and tackle loneliness among older people whilst growing its market share in the UK.
Case Study
•
SABRE Awards, Gold, EMEA, Business to Business, 2017
The Almond Board of California (ABC), an organisation that promotes the Californian Almond industry, was able to increase almond consumption in Europe by directly showcasing new or revamped, almond-based snack recipes to European manufacturers.
Case Study
•
SABRE Awards, Gold, EMEA, The Baltic, 2017
The Safe at Work Coalition was founded in Poland to raise awareness of the issue of safety at work in Poland through content and PR.
Case Study
•
SABRE Awards, Gold, EMEA, Employer Branding, 2017
McDonald's, the fast food chain, used social media and PR to boost its recruitment and retention strategy in the UK.
Case Study
•
SABRE Awards, Gold, EMEA, Automotive, 2017
The Renault Dacia, an automotive brand, kicked-off its sponsorship of Italy's Udinese stadium by launching a competition that enticed fans to generate new fans in order to win a free football ticket.
Case Study
•
SABRE Awards, Gold, EMEA, Institutional Image, 2017
Microsoft, the technology company, launched its intelligent data services with a global PR campaign focused on the art of Rembrandt and the Netherlands.
Case Study
•
SABRE Awards, Gold, EMEA, Product Media Relations (Trade), 2017
CornerJob, a job-seeking app, developed a business-media focused campaign that built its brand reputation as a recruitment expert and boosted user registration across Spain, France and Italy.
