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SABRE Awards, South Asia, Media Relations, 2018
Star World, an Asian English language television channel, launched an influencer campaign that encouraged Indian television consumers to tune in to Game of Thrones.
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SABRE Awards, South Asia, Technology, 2018
GoPro, an action camera brand, made its brand relevant by launching an annual experiential trip for select media in India.
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Spotify, a music streaming service, increased its reach in Canada by creating personalised playlists for Canada's highest streaming neighbourhoods.
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SABRE Awards, Gold Sabre Award For Capital Markets Communications, EMEA, 2018
Franklin Templeton Investment Management Ltd – Fondul Proprietatea (FP), Romania's biggest investment fund, launched Reaching the Point of No Return, a campaign to position FP as an activist shareholder.
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SABRE Awards, Gold Sabre Award For UK and Ireland (Small Budget), EMEA, 2018
East Village E20, a property development in East London, launched a wine and cheese festival to drive footfall to the property and find new tenants.
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SABRE Awards, Gold Sabre Award For Sponsorship, EMEA, 2018
Allied Irish Bank (AIB), a financial services provider, launched a campaign in the UK and Ireland to revitalise its sponsorship of the Gaelic Games (GAA) and redefine its commitment to the sport and its fans.
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SABRE Awards, Gold Sabre Award For Government Agencies, EMEA, 2018
Touring Club Swisse (TCS), a motor club, launched the Made Visible campaign in Switzerland to promote its new lifestyle label.
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SABRE Awards, Gold Sabre Award For France, EMEA, 2018
Carglass, a specialist in vehicle glazing, launched an integrated marketing campaign across France to improve brand perception.
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SABRE Awards, Gold Sabre Award For Branded Journalism, EMEA, 2018
ActionAid, a non-governmental organization, launched Yours, Mrs Claus in the UK as part of its Christmas Appeal.
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SABRE Awards, Gold Sabre Award For Dach, EMEA, 2018
Gilead Sciences Europe Ltd., a research-based biopharmaceutical company, launched the Are You Chris? campaign to raise awareness of hepatitis C (HCV) in Germany.
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SABRE Awards, Gold Sabre Award For Product Media Relations (Trade Media), EMEA, 2018
IKEA, the world's largest furniture retailer, launched a global campaign to celebrate the launch of the IKEA Place app.
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SABRE Awards, Gold Sabre Award For Product Media Relations (Consumer Media), EMEA, 2018
Virgin Atlantic, a British airline, launched the ManFran campaign in the UK to celebrate the first direct flights between Manchester and San Francisco.
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SABRE Awards, Gold Sabre Award For Corporate Media Relations, EMEA, 2018
Barclays, a financial institution, launched a campaign in the UK to celebrate 50 years of the ATM and deliver key brand messages.
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SABRE Awards, Gold, Fashion And Beauty, Africa, 2018
Gillette, a razor brand, retained its market share and increased consumer loyalty by creating an influencer and social campaign in Kenya.
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SABRE Awards, Gold, Media Relations, Africa, 2018
The Innovation Prize for Africa (IPA), the initiative of the African Innovation Foundation (AIF), launched a campaign across Africa to strengthen African innovation ecosystems and support the culture of innovation and competitiveness.
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SABRE Awards, Gold, Western Africa, Africa, 2018
Jameson, a whisky brand, launched a campaign to establish itself in Nigeria and increase market share.
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SABRE Awards, Gold, Financial Communications, Africa, 2018
Sage, a software and solutions business, launched a campaign in South Africa to help small businesses understand the South African Budget Speech, released once a year.
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SABRE Awards, Gold, Cause-Related Marketing, Africa, 2018
Siemens, an industrial manufacturing company, launched the AirDrop Initiative campaign in South Africa to increase brand awareness and generate positive brand sentiment.
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SABRE Awards, North America, Healthcare Providers, 2018
BlueCross BlueShield, a health benefit plan company in Tennessee, used PR to launch its Count It! Lock It! Drop It! (CLD) campaign to raise awareness about the importance of preventing opioid abuse.
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SABRE Awards, North America, Food Service (including restaurants), 2018
Krispy Kreme Doughnuts, a doughnut company and coffeehouse chain, used a PR-led, integrated campaign in the US to celebrate its 80th birthday and increase sales.
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SABRE Awards, North America, Financial Services, 2018
American Express, a financial services corporation, launched its You Do You campaign, to introduce the new Cobalt Card in Canada and drive new card acquisition.
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SABRE Awards, North America, Guerrilla Marketing, 2018
Oscar Mayer, an American meat and cold cut production company, promoted its new hot dog recipe by giving them out at unprecedented locations.
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SABRE Awards, North America, Home & Furniture, 2018
IKEA, a furniture retailer, used PR to develop a global campaign and launch its Place App.
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SABRE Awards, North America, Issues Management, 2018
Bayer, a pharmaceutical and life sciences company, used PR to celebrate the fifth anniversary of its Bayer Bee Care Program and launch its Feed a Bee campaign in the US through a multi-faceted integrated communications program.
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SABRE Awards, North America, Product Media Relations (trade media), 2018
IBM, a multinational technology company, used PR to launch its campaign in the US to raise awareness of the broad applications of blockchain and its role across industries.
