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Opinion

An agency's sudden bankruptcy 46 years ago set off a chain of disruption that completely overturned the media protocol.

Case Study

The Hospital for Sick Children in Toronto (SickKids) shifted the tone of its advertising to one of strength in order to increase donations.

News

LONDON: Influencer relations are a higher communications and marketing priority for the UK luxury sector than traditional media relations, according to a survey of industry specialists.

Article

Marc Pritchard, Chief Brand Officer for Procter & Gamble, reveals his thoughts on the future of digital advertising, the need for new agency models and his priorities for 2018.

Article

Looks at the growth of PR and how, crucially, attitudes to the merging of PR and marketing have changed due to the rise of digital communications.

Article

Discusses the significance of event marketing and how advances in technology and social influencers are changing the way these events function.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Case Study

The South Korean Ministry of Health and Welfare, a government department, used PR and public service advertising to try to change marriage culture and boost the country’s very low birth rate.

Case Study

Nestlé India used PR, social media and advertising to repair its reputation and market share after a food safety scare in India.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.

Case Study

State Bank of India, India's largest public sector bank, with around 62% stake owned by the government, protected its reputation by actively engaging with the media in an open and transparent manner.

Case Study

This case study explains how the UK's NHS Blood and Transplant service recruited 17-24 year olds during National Blood Week by working with partners in TV, radio, digital, print and online to create a sense of urgency.

Case Study

Boots Opticians used a story book, promoted via PR, digital ads and in-store communications, to help parents identify when their children needed a sight test, and increased children’s sight tests by 11% in the UK.

Case Study

RSA, an insurance company, developed a strategy that enabled the brand to stand out from the crowd by launching a competition-led campaign to find the UAE's unluckiest traveller.

Case Study

Direct Line, the insurance company, used a series of funny and high profile ‘fixes’ to drive a social media and PR campaign which raised important brand metrics.

Case Study

The Czech Rugby Association, the organisation for the promotion of rugby in the Czech Republic, increased its audience and awareness for the sport by inviting a famous rugby team to play a match against its own national team.

Case Study

An alliance of French corn/maize producers worked together to create an integrated campaign that improved the reputation of corn in France.

Case Study

Neste, a renewable fuels company, launched a campaign asking Finns to gather all cooking fats from their holiday dinners and hand it in, in order to produce 100% renewable diesel.

Case Study

Gravy brand Bisto used PR, a TV ad and a website to raise awareness and tackle loneliness among older people whilst growing its market share in the UK.

Case Study

The Almond Board of California (ABC), an organisation that promotes the Californian Almond industry, was able to increase almond consumption in Europe by directly showcasing new or revamped, almond-based snack recipes to European manufacturers.

Case Study

The Safe at Work Coalition was founded in Poland to raise awareness of the issue of safety at work in Poland through content and PR.

Case Study

McDonald's, the fast food chain, used social media and PR to boost its recruitment and retention strategy in the UK.

Case Study

The Renault Dacia, an automotive brand, kicked-off its sponsorship of Italy's Udinese stadium by launching a competition that enticed fans to generate new fans in order to win a free football ticket.

Case Study

Microsoft, the technology company, launched its intelligent data services with a global PR campaign focused on the art of Rembrandt and the Netherlands.

Case Study

CornerJob, a job-seeking app, developed a business-media focused campaign that built its brand reputation as a recruitment expert and boosted user registration across Spain, France and Italy.