Case Study
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Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2017
This case study explains how the UK's NHS Blood and Transplant service recruited 17-24 year olds during National Blood Week by working with partners in TV, radio, digital, print and online to create a sense of urgency.
Case Study
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Donna Vallone, Alexandria Smith, Tricia Kenney and Marisa Greenberg, Journal of Advertising Research, Vol. 56, No. 4, 2016, pp. 414-425
The Truth Initiative strives to protect a new generation of youths who are prime prospects for the tobacco industry, by engaging that audience and reigniting their interest.
Case Study
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Cannes Creative Lions, Creative Effectiveness Lions, 2016
This case study shows how 92nd Street Y (92Y), a non-profit cultural institution and community centre in New York City, partnered with the United Nations Foundation to launch #GivingTuesday, and turned it into a worldwide movement.
Case Study
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AME Awards, Finalist, 2016
This case study describes how the US Census Bureau redesigned and tested an online census in the Savannah DMA in order to see if it could save money in the future.
Case Study
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AME Awards, Bronze, 2016
This case study describes the American pet food brand, Halo's Change a life campaign that asked pet lovers to share a photo of their pet, and the company would then donate a meal to a shelter animal in return.
Case Study
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Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2016
This case study shows how Miami Valley Gaming company launched a new racino (racetrack/casino) in Ohio, exceeding target revenue by 25%.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2015
This case study shows how Post-It, the adhesive note brand, created a successful social and video campaign in Italy to market its new super-sticky product.
Case Study
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Adam Chmielowski and Annie Auerbach, MRS Awards, Finalist, December 2015
This case study reveals how Coca-Cola, the soft drinks brand, used a European cultural study for to understand what happiness means for teens today, in order to generate disruptive brand PR content.
Article
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Ryan Dinger, ANA Magazine, June 2015, pp. 14-16
This article explores the use of geotargeting and beacon technology to increase brand engagement with their customers.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
This case study describes how Pro Infirmis, Switzerland's largest organisation for the disabled, drew attention to the desirability of the inclusion of the disabled into society.
Case Study
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Ann Bouthillier and Frederic Bruniquel, WARC Prize for Social Strategy, Entrant, 2015
This case study describes how the Sainte-Justine Foundation, a children's hospital in Quebec, Canada, organised a choral competition instead of a typical fundraiser.
Case Study
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Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015
This case study demonstrates how WestJet, the Canadian airline, used a holiday real-time experience to gain media attention and grow revenue.
Case Study
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Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015
This case study demonstrates how Ready Crisp, a pre-cooked bacon brand made by Maple Leaf, grew sales in Canada with a humorous message to mothers.
Case Study
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Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015
This case study describes how Workopolis, a jobs website, broke into the job-search market in Quebec, Canada using real-time marketing and an election night stunt.
Case Study
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PMAA Dragons of Asia, Gold Award, 2014
This case study describes how Malaysian brand MILO used succinct and impactful messages to reinforce the message that breakfast is the most important meal of the day.
Case Study
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Institute of Advertising Practitioners in Ireland, Silver, AdFx Awards, 2014
This case study explains how Cadbury's, the confectionery company, reversed decline in sales of its master-brand, Cadbury Dairy Milk (CDM) in Ireland.
Case Study
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Cannes Creative Lions, Creative Effectiveness Lions, 2014
This case study describes an online campaign by the Rhaetian Railway (RhB) in Switzerland, a UNESCO World Heritage Site, based around a virtual tour of the 131km hiking route that the railway runs along.
Case Study
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Cannes Creative Lions, Creative Effectiveness Lions, 2014
This case study describes a campaign in Canada by beer brand Budweiser, which created hockey 'red lights' to increase its association with the sport and sales.
Case Study
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Effie Worldwide, Gold, North America Effies 2014
This case study describes a campaign by the Missing Children Society of Canada which asked people to donate their social networks to help raise awareness of the charity and assist in its work of finding missing children.
Case Study
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Will Nichols, Hristos Varouhas and Candice Juniper, WARC Prize for Social Strategy, Entrant, 2014
This case study describes a campaign by Tourism New Zealand, the government funded organisation, to encourage gay Australians to consider the country as a wedding destination.
Case Study
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Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2014
This case describes a campaign in Canada by Budweiser, the beer brand, which built on the country's love of hockey.
Case Study
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Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2014
This case study describes how the Heart & Stroke Foundation of Ontario, Canada, created a zombie-themed event and digital campaign to teach CPR, targeting people aged 18-24.
Research Paper
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Wan-Hsiu Sunny Tsai and Linjuan Rita Men, The Journal of Interactive Advertising, Vol. 13, Issue 2 2013
Brand pages on social networking sites (SNSs) have become the key platform where consumers interact with brands.
Case Study
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Simon Radmanesh, Account Planning Group - (UK), Shortlisted, Creative Strategy Awards 2013
This case study describes a global campaign by Anglo American, the mining multinational, which aimed to build its reputation in countries where it operated by taking an emotional, human-focussed approach.
Case Study
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Cannes Creative Lions, Creative Effectiveness Lions, 2013
Samusocial de Paris, a French charity, used this interactive campaign to raise awareness of the plight of homeless women in France's capital city.
