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Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.

Case Study

This case study explains how the UK's NHS Blood and Transplant service recruited 17-24 year olds during National Blood Week by working with partners in TV, radio, digital, print and online to create a sense of urgency.

Case Study

The Truth Initiative strives to protect a new generation of youths who are prime prospects for the tobacco industry, by engaging that audience and reigniting their interest.

Case Study

This case study shows how 92nd Street Y (92Y), a non-profit cultural institution and community centre in New York City, partnered with the United Nations Foundation to launch #GivingTuesday, and turned it into a worldwide movement.

Case Study

This case study describes how the US Census Bureau redesigned and tested an online census in the Savannah DMA in order to see if it could save money in the future.

Case Study

This case study describes the American pet food brand, Halo's Change a life campaign that asked pet lovers to share a photo of their pet, and the company would then donate a meal to a shelter animal in return.

Case Study

This case study shows how Miami Valley Gaming company launched a new racino (racetrack/casino) in Ohio, exceeding target revenue by 25%.

Case Study

This case study shows how Post-It, the adhesive note brand, created a successful social and video campaign in Italy to market its new super-sticky product.

Case Study

This case study reveals how Coca-Cola, the soft drinks brand, used a European cultural study for to understand what happiness means for teens today, in order to generate disruptive brand PR content.

Article

This article explores the use of geotargeting and beacon technology to increase brand engagement with their customers.

Case Study

This case study describes how Pro Infirmis, Switzerland's largest organisation for the disabled, drew attention to the desirability of the inclusion of the disabled into society.

Case Study

This case study describes how the Sainte-Justine Foundation, a children's hospital in Quebec, Canada, organised a choral competition instead of a typical fundraiser.

Case Study

This case study demonstrates how Ready Crisp, a pre-cooked bacon brand made by Maple Leaf, grew sales in Canada with a humorous message to mothers.

Case Study

This case study describes how Workopolis, a jobs website, broke into the job-search market in Quebec, Canada using real-time marketing and an election night stunt.

Case Study

This case study demonstrates how WestJet, the Canadian airline, used a holiday real-time experience to gain media attention and grow revenue.

Case Study

This case study describes how Malaysian brand MILO used succinct and impactful messages to reinforce the message that breakfast is the most important meal of the day.

Case Study

This case study explains how Cadbury's, the confectionery company, reversed decline in sales of its master-brand, Cadbury Dairy Milk (CDM) in Ireland.

Case Study

This case study describes a campaign in Canada by beer brand Budweiser, which created hockey 'red lights' to increase its association with the sport and sales.

Case Study

This case study describes an online campaign by the Rhaetian Railway (RhB) in Switzerland, a UNESCO World Heritage Site, based around a virtual tour of the 131km hiking route that the railway runs along.

Case Study

This case study describes a campaign by the Missing Children Society of Canada which asked people to donate their social networks to help raise awareness of the charity and assist in its work of finding missing children.

Case Study

This case study describes a campaign by Tourism New Zealand, the government funded organisation, to encourage gay Australians to consider the country as a wedding destination.

Case Study

This case study describes how the Heart & Stroke Foundation of Ontario, Canada, created a zombie-themed event and digital campaign to teach CPR, targeting people aged 18-24.

Case Study

This case describes a campaign in Canada by Budweiser, the beer brand, which built on the country's love of hockey.

Research Paper

Brand pages on social networking sites (SNSs) have become the key platform where consumers interact with brands.