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Case Study

Star World, an Asian English language television channel, launched an influencer campaign that encouraged Indian television consumers to tune in to Game of Thrones.

Case Study

GoPro, an action camera brand, made its brand relevant by launching an annual experiential trip for select media in India.

Case Study

Spotify, a music streaming service, increased its reach in Canada by creating personalised playlists for Canada's highest streaming neighbourhoods.

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Franklin Templeton Investment Management Ltd – Fondul Proprietatea (FP), Romania's biggest investment fund, launched Reaching the Point of No Return, a campaign to position FP as an activist shareholder.

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East Village E20, a property development in East London, launched a wine and cheese festival to drive footfall to the property and find new tenants.

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Allied Irish Bank (AIB), a financial services provider, launched a campaign in the UK and Ireland to revitalise its sponsorship of the Gaelic Games (GAA) and redefine its commitment to the sport and its fans.

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Touring Club Swisse (TCS), a motor club, launched the Made Visible campaign in Switzerland to promote its new lifestyle label.

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Carglass, a specialist in vehicle glazing, launched an integrated marketing campaign across France to improve brand perception.

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ActionAid, a non-governmental organization, launched Yours, Mrs Claus in the UK as part of its Christmas Appeal.

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Gilead Sciences Europe Ltd., a research-based biopharmaceutical company, launched the Are You Chris? campaign to raise awareness of hepatitis C (HCV) in Germany.

Case Study

IKEA, the world's largest furniture retailer, launched a global campaign to celebrate the launch of the IKEA Place app.

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Virgin Atlantic, a British airline, launched the ManFran campaign in the UK to celebrate the first direct flights between Manchester and San Francisco.

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Barclays, a financial institution, launched a campaign in the UK to celebrate 50 years of the ATM and deliver key brand messages.

Case Study

Gillette, a razor brand, retained its market share and increased consumer loyalty by creating an influencer and social campaign in Kenya.

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The Innovation Prize for Africa (IPA), the initiative of the African Innovation Foundation (AIF), launched a campaign across Africa to strengthen African innovation ecosystems and support the culture of innovation and competitiveness.

Case Study

Jameson, a whisky brand, launched a campaign to establish itself in Nigeria and increase market share.

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Sage, a software and solutions business, launched a campaign in South Africa to help small businesses understand the South African Budget Speech, released once a year.

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Siemens, an industrial manufacturing company, launched the AirDrop Initiative campaign in South Africa to increase brand awareness and generate positive brand sentiment.

Case Study

BlueCross BlueShield, a health benefit plan company in Tennessee, used PR to launch its Count It! Lock It! Drop It! (CLD) campaign to raise awareness about the importance of preventing opioid abuse.

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Krispy Kreme Doughnuts, a doughnut company and coffeehouse chain, used a PR-led, integrated campaign in the US to celebrate its 80th birthday and increase sales.

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American Express, a financial services corporation, launched its You Do You campaign, to introduce the new Cobalt Card in Canada and drive new card acquisition.

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Oscar Mayer, an American meat and cold cut production company, promoted its new hot dog recipe by giving them out at unprecedented locations.

Case Study

IKEA, a furniture retailer, used PR to develop a global campaign and launch its Place App.

Case Study

Bayer, a pharmaceutical and life sciences company, used PR to celebrate the fifth anniversary of its Bayer Bee Care Program and launch its Feed a Bee campaign in the US through a multi-faceted integrated communications program.

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IBM, a multinational technology company, used PR to launch its campaign in the US to raise awareness of the broad applications of blockchain and its role across industries.