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News

GLOBAL: TV takes up almost two thirds of media spend in high-budget, successful ad campaigns, according to a new WARC service.

News

LAGOS: TV and radio continue to dominate the media landscape in Nigeria, although the internet is gaining ground steadily and in Lagos, at least, penetration is on a par with newspapers.

Article

This article summarises the insights from a series of key papers about influencers in China who have a huge market which requires an effective strategic approach, bespoke content and local considerations to build consumer loyalty and access hard-to-reach consumers.

Case Study

This case study explains how Hennessy, the cognac brand, connected with young African-American and Hispanic men by focussing on their ambition and drive, using a multi-year campaign in the US.

Article

This article looks at global television adspend, which is expected to fall 2.5% to US$197bn in 2017, due in part to contraction in two of the three largest markets: the US and China.

Article

This event report outlines how Procter & Gamble, the FMCG giant, is seeking to transform its agency relationships.

Case Study

This case study shows how McVitie's, a snack food brand, devised a Masterbrand campaign to unify its portfolio of products and increase sales in the UK.

Case Study

This case study describes how P&O Cruises, a cruise holiday company in the UK, launched a media campaign to change its focus away from cheap deals, and to engage new customers and increase sales.

Article

This article predicts a 2016 rise of 4.2% to US$386bn, based on 12 key markets, according to Warc's International Ad Forecast.

Case Study

This case study describes how Hennessy, a French cognac brand founded in 1765, found a more contemporary and relevant way to define itself for its US audience, re-earned the respect of its audience and generated fresh sales momentum.

Article

This brief article rounds up the international forecasts for 2016.

News

MUMBAI: India's television broadcasters are expecting ad revenues to grow by up to 25% over the coming festive season, led by spending in the ecommerce, automobile and handset categories.

Article

This article details adspend data covering 12 key markets, from Warc's latest International Ad Forecast, which predicts an increase of 2.8% in global adspend in 2015.

News

MUMBAI: The long-running debate around India's TV ratings has taken a new, and decisive, turn as the two main protagonists have pooled their resources in a new company to gather all relevant data.

Article

This article explores TV adspend globally, which is projected to rise 2% in 2015, reaching US$219.7 billion - 39.9% of total spend.

Article

This article sets out Warc's adspend forecast for 2015 across 12 key markets, predicting a 4.8% rise in total spend.

News

LONDON: Advertising costs are expected to rise significantly in China, India and Russia over the next year, with outdoor seeing some of the greatest increases according to Warc's latest Media Inflation Forecast.

Case Study

This case study describes how the Philippines Department of Health took a new marketing based approach to raise awareness about tuberculosis.

Case Study

This case study describes how AAMI, the Australian insurer, promoted its car insurance product over several years using emotion and storytelling in its strategy.

Opinion

Data released in Warc's International Ad Forecast (IAF) last month show that TV, as a medium for advertising expenditure, is in robust health.

Article

This article provides data from Warc's International Ad Forecast based on 12 key markets, which predicts global adspend to rise by 5.8% in 2014.

Opinion

How China CMOs and marketers make the difference. This post is by Vineet Arora, Managing Director at Arena China, and Herman Cheng, Marketing & PR Manager at Havas Media China.

Article

This Adstats article looks at television adspend, with expectations that global TV advertising expenditure will rise 5% in 2014 to US$221.6bn.

News

DUBAI: Growing confidence among international and domestic advertisers has helped to boost adspend projections for the Gulf region, although local analysts remain doubtful that this will translate into higher media rates.

Article

This month's Adstats looks at the global advertising outlook for 2014, expecting a rise of 5% in adspend, to $550bn.