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Case Study

This case study explains how Hennessy, the cognac brand, connected with young African-American and Hispanic men by focussing on their ambition and drive, using a multi-year campaign in the US.

Article

This article looks at global television adspend, which is expected to fall 2.5% to US$197bn in 2017, due in part to contraction in two of the three largest markets: the US and China.

Article

This event report outlines how Procter & Gamble, the FMCG giant, is seeking to transform its agency relationships.

Research Paper

This report summarises the findings of Warc's latest mobile marketing survey, conducted across the APAC region on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

This report summarises the Turkish responses to Warc's EMEA mobile marketing survey, conducted on behalf of the Mobile Marketing Association to assess how advertisers and agencies are using, and planning to use, mobile in their marketing.

Research Paper

This report summarises the findings of Warc's latest mobile marketing survey, conducted across the Middle East on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Case Study

This case study shows how McVitie's, a snack food brand, devised a Masterbrand campaign to unify its portfolio of products and increase sales in the UK.

Case Study

This case study describes how P&O Cruises, a cruise holiday company in the UK, launched a media campaign to change its focus away from cheap deals, and to engage new customers and increase sales.

Research Paper

This article predicts a 2016 rise of 4.2% to US$386bn, based on 12 key markets, according to Warc's International Ad Forecast.

Article

This article summarises Warc's latest adspend forecast for the US, extending to 2016 and 2017.

Article

This report summarises the findings of Warc's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Case Study

This case study describes how Hennessy, a French cognac brand founded in 1765, found a more contemporary and relevant way to define itself for its US audience, re-earned the respect of its audience and generated fresh sales momentum.

Article

This report summarises Warc's adspend and economic forecasts for 2016 and 2017 and outlines major trends for the coming years, including the rapidly increasing investment in mobile formats, particularly social, video and search.

Article

This brief article rounds up the international forecasts for 2016.

Article

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.

News

MUMBAI: India's television broadcasters are expecting ad revenues to grow by up to 25% over the coming festive season, led by spending in the ecommerce, automobile and handset categories.

Article

This article details adspend data covering 12 key markets, from Warc's latest International Ad Forecast, which predicts an increase of 2.8% in global adspend in 2015.

News

MUMBAI: The long-running debate around India's TV ratings has taken a new, and decisive, turn as the two main protagonists have pooled their resources in a new company to gather all relevant data.

Article

This article explores TV adspend globally, which is projected to rise 2% in 2015, reaching US$219.7 billion - 39.9% of total spend.

Article

This article sets out Warc's adspend forecast for 2015 across 12 key markets, predicting a 4.8% rise in total spend.

News

LONDON: Advertising costs are expected to rise significantly in China, India and Russia over the next year, with outdoor seeing some of the greatest increases according to Warc's latest Media Inflation Forecast.

Case Study

This case study describes how the Philippines Department of Health took a new marketing based approach to raise awareness about tuberculosis.

Case Study

This case study describes how AAMI, the Australian insurer, promoted its car insurance product over several years using emotion and storytelling in its strategy.

Opinion

Data released in Warc's International Ad Forecast (IAF) last month show that TV, as a medium for advertising expenditure, is in robust health.

Article

This article provides data from Warc's International Ad Forecast based on 12 key markets, which predicts global adspend to rise by 5.8% in 2014.