News
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24 September 2018
Data is becoming increasingly affordable in India and this in turn has prompted changes in how consumers are making use of the internet, most notably with regard to searches for content in local languages, a leading Google executive has revealed.
Article
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Anil Thakraney, Event Reports, India Retail Forum, September 2018
76% of people use mobile for discovery in India, and with mobile uptake soaring, the device is set to drive the future of omnichannel retailing in India.
News
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17 September 2018
NEW YORK: Digital savvy African American consumers have embraced technology to such an extent that they are having an unprecedented impact on the economy, culture and wider society, a new study suggests.
News
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12 September 2018
LONDON: The past year has seen a dramatic surge in the proportion of Britons watching Netflix, according to the latest IPA Touchpoints data, which reports that they are spending more time per day watching television/video than ever before.
Case Study
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SABRE Awards, Gold, APAC, Technology: Software & Services, 2018
NetApp, a hybrid cloud data services company, optimized the digital footprint of its sales workforce in APAC to drive positive sales impact and greater online conversations.
Case Study
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SABRE Awards, Gold, APAC, Employee Communications, 2018
METRO, an international retail company, got 80% of employees in China following the WeChat Enterprise Account (WEA), which allowed them to receive information in real time, improved work efficiency and the quality of work life.
Case Study
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SABRE Awards, Gold, APAC, Consumer Electronics, 2018
Huawei, a mainland Chinese global smartphone brand, had to fight an uphill battle to gain acceptance among increasingly anti-China Hong Kong consumers.
Case Study
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Arjun Paul Vedanayagam, WARC Prize for Asian Strategy, Shortlisted, 2018
Telecoms company Vodafone India grew awareness and positive sentiment through a social campaign in response to a rival's disruptive entrance to the market.
Opinion
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Vaughan Edmonds, September 2018
With 67% of 18 to 34-year-olds saying the need to take a break from technology, does this open an opportunity for brands, asks Vaughan Edmonds, planner at global experience agency Sense.
Opinion
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Alistair Hill, September 2018
Retail is changing and so are the formats through which to influence purchase. On Device Research’s Alistair Hill talks through some of his firm’s findings in this area.
News
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03 September 2018
SYDNEY: Mobile advertising and video are leading growth as digital media investment in Australia continues to soar, according to new data.
Case Study
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Jala Fawaz, Jackie Hughes, WARC Prize for MENA Strategy, Entrant, 2018
Leading babycare brand, Johnson's Baby, used a social media strategy in the Kingdom of Saudi Arabia to increase brand love and encourage mums to be in the moment with their child.
Article
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Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, and Matthew L. Tullman, Journal of Advertising Research, Vol. 58, No. 3, 2018, pp. 311-325
Advertising researchers do not understand fully the impact different advertisement placement and delivery vehicles have on the mobile user's experience.
News
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31 August 2018
NEW YORK: Technology is transforming Latinx consumer behaviour, from shopping to communication and media consumption, according to a new study from Nielsen.
Case Study
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The Communications Council, Bronze, Australian Effie Awards, 2018
Myer, a department store, was able to reverse declining year-on-year sales in Australia by using the world's first clickable six-second bumpers.
Article
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Euromonitor Strategy Briefings, August 2018
Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.
News
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27 August 2018
WASHINGTON DC: Two-thirds of American parents are concerned about the amount of time their teenage children spend in front of screens, according to a new study that also has some surprising findings about the extent to which parents themselves are ...
News
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24 August 2018
LONDON: Around two in five (41%) British consumers believe technology addiction can be compared to alcohol or substance abuse, according to a new survey that provides further evidence of people’s reluctance to “switch off”.
News
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24 August 2018
Here’s what you need to know this week: The new Facebooks: the trend towards a closed social media SAN FRANCISCO: Social media is showing a trend towards smaller walled gardens, especially among young people, who appear to be seeking smaller ...
Data
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James McDonald, WARC Data, August 2018
This report summarises the latest research from WARC's Data platform, with a focus on online video advertising. Key findings include:
News
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17 August 2018
LONDON: Most TV is still watched at scheduled times, and advertising is purchased accordingly, but more and more viewers are turning to Broadcaster Video on Demand (BVOD) and both media owners and advertisers need to understand the impact of this ...
Data
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WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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14 August 2018
SHANGHAI: Chinese people are significantly more invested in their online identities than their Western counterparts, which offers brands more opportunities to connect with increasingly savvy consumers, according to an expert in Chinese consumer ...
News
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13 August 2018
CANNES: Marketers should ensure they are paying attention to the complex issues surrounding digital wellness, according to Marc Mathieu, the CMO of Samsung Electronics USA.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2018
Samsung, the electronics giant, is pursuing ideas that can encourage “digital wellness” among consumers.
