Case Study
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Ruth Lim, WARC Awards, Shortlisted, Effective Social Strategy, 2018
The Singapore Tourism Board, a government body, used humorous social media ads and nostalgia to increase awareness of the importance of travel insurance in Singapore.
Case Study
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Michel Kowalski, WARC Awards, Shortlisted, Effective Social Strategy, 2018
French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.
Article
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Geoffrey Precourt, Event Reports, 4A's Accelerate, April 2018
The 4A’s (American Association of Advertising Agencies) is tackling brand safety concerns through the creation of an Advertising Protection Bureau.
Case Study
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Marine Mercier, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Addiction support organisation Addict'Aide launched an Instagram-focused, cost-effective campaign in France to highlight the early signs of addiction to alcohol.
Case Study
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Chan Su Ling, Galen Lau, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Fast-food brand KFC launched Malaysia's first Facebook Live gameshow to target millennials and gain back relevance for the brand.
Case Study
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Patrick Poulsen, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Fleggaard, a Danish border supermarket chain located in Germany, attracted a new audience with a mockumentary starring one of Denmark's most entertaining fictional characters.
Case Study
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Shubhrojyoti Roy, Anish Dasgupta, Sourav Ray, Sarthak Ranka, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Condom brand Durex launched a celebrity-driven campaign to challenge cultural taboos in India.
Case Study
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Juliana Melo, Brian Crotty, Cassiano Oliva, João Gabriel Fernandes et al., WARC Awards, Shortlisted, Effective Social Strategy, 2018
M&M's, the confectionery brand, used a humorous social media campaign and TV partnership to increase sales in Brazil.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards 2018
Pizza Hut changed aspects of its digital strategy in India in recognition of the way consumers are looking for information when they want to eat.
Article
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Stephen Whiteside, Event Reports, SXSW 2018, March 2018
Johnson & Johnson, the healthcare giant, has built out a Content Lab that helps it tell stories in more compelling ways.
News
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19 April 2018
CHICAGO: Gen Z’s preferences tend to have significant influence on the purchase behaviors of their household, according to new research which recommends that manufacturers and retailers adjust their marketing strategies accordingly.
Article
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Alex Brownsell, WARC Trends, April 2018
Discusses the current issues surrounding data quality, particularly in light of GDPR, and provides tips on how to overcome them.
Article
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Matthew Carlton, Event Reports, YMS18, March 2018
Snapchat users tend to be very active on the platform, but unlike other social media platforms, they don’t accrue many followers and much of their interaction is with close friends – so brands need a different strategy.
Article
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Matthew Carlton, Event Reports, YMS18, March 2018
Premium ice-cream Häagen-Dazs turned around a sales slump with a packaging redesign aimed at attracting millennial consumers back to the brand.
Article
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Matthew Carlton, Event Reports, YMS18, March 2018
Retailers attempting to keep up with the changing habits of shoppers face a new challenge in the shape of Gen Z, the first truly mobile-first generation.
News
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17 April 2018
GLOBAL: Many brands continue to see digital as primarily a response-led medium, but digital channels, when used well, can play a fundamental and complementary role in brand building, an industry figure maintains.
Case Study
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Talha Bin Hisaam, Nadia Putri Prianti, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Johnson's Baby, the baby-care brand, used social media and events to differentiate its brand in a crowded Indonesian market.
Case Study
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Marc Phillips, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
E-commerce platform eBay used a social media campaign to achieve significant positive change in how it is perceived by US and UK youth.
Case Study
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Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Banking brand Emirates NBD created a unique programme to help people with disabilities into employment, at the same time earning positive word of mouth and B2B goodwill.
News
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16 April 2018
SINGAPORE: The English Premier League may be the most popular overseas football league in Asia, but Bundesliga, its German counterpart, intends to compete by growing its brand through the use of data and digital engagement.
Opinion
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Luke Brown, April 2018
Australian agency AFFINITY has won the Best Use of Data Grand Prix for two consecutive years at the WARC Media Awards.
Article
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Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
Case Study
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Margaux Revol, Alaina Crystal, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Bodyform, the feminine hygiene brand, used a TV ad and social media to break taboos and connect with women in the UK.
News
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16 April 2018
NEW YORK: When it comes to engaging consumers effectively, retailers are too focused on transactional metrics, such as convenience and price, and should recognise the importance of personalised experiences and social influencers.
Article
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Geoffrey Precourt, Event Reports, ANA Media conference, March 2018
Procter & Gamble, the consumer goods giant, has been at the forefront of driving change in the digital-marketing space, and has further ambitions to pursue in this space.
