Article
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Geoffrey Precourt, Event Reports, ANA Data & Measurement Conference, September 2018
General Motors, the automaker, is exploring the power of granular in-car insights as a means for transforming radio advertising on the move.
News
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19 September 2018
Consumers have learned to tune out most digital display advertising but new UK research suggests that the use of high-impact formats can also boost the performance of standard formats.
News
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18 September 2018
Digital media giants Facebook and Google will come for Australian TV ad spend next, marketing academic Mark Ritson has warned, as magazines and news continue to weather the storm.
News
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17 September 2018
SINGAPORE: Spotify, the Swedish music-streaming service, has joined forces with Dentsu Aegis Network’s media investment arm, Amplifi, to launch a new audio planning tool that will be rolled out across Asia-Pacific.
News
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17 September 2018
NEW YORK: Digital savvy African American consumers have embraced technology to such an extent that they are having an unprecedented impact on the economy, culture and wider society, a new study suggests.
Article
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WARC Best Practice, September 2018
Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.
Article
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Euromonitor Profiles, September 2018
This Company Profile from Euromonitor provides key details and analysis of Heineken NV.
Article
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Stephen Whiteside, Event Reports, MediaPost’s 2018 Brand Marketers Insider Summit, August, 2018
Nordstrom, the US department store chain, has reaped benefits by handling programmatic advertising through an in-house function.
Case Study
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Case Studies on WARC, 2017
Personal care brand Aveeno used a data strategy to deliver addressable creative encouraging consumers to explore its product line in the US.
Opinion
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Lawrence Dodds, September 2018
There is more to media choices than audience vs brand safety. UM’s Lawrence Dodds asks whether ethical considerations should become fundamental.
Article
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Stephen Whiteside, Event Reports, 2018 Podcast Upfront, September, 2018
Podcasts represent an increasingly powerful advertising opportunity for brands, according to Randall Rothenberg, president/chief executive officer at the Interactive Advertising Bureau (IAB).
News
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13 September 2018
LONDON: S4 Capital, Sir Martin Sorrell’s post-WPP venture fund has published its first stock market prospectus, with a warning to agencies as it seeks to compete with the consultants.
Article
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Lewis Taffs, WARC Best Practice, September 2018
Outlines the various steps to take that will enable companies to develop and implement a successful data-driven marketing programme.
Case Study
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SABRE Awards, Gold, APAC, Automotive, 2018
Mercedes-Benz Star Fund, a philanthropic organisation, deepened its cooperation with UNESCO by initiating the first World Heritage Sites Sustainable Livelihood Project in China.
Case Study
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SABRE Awards, In2 APAC, Best Influencer Programs Endorsements (Paid), 2018
Book Depository, an English-language online bookstore, was able to raise brand awareness by tapping into the desire mothers in Hong Kong have for their children to speak perfect English.
News
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11 September 2018
MELBOURNE: Marketers are expecting more TV quality content on an online video budget, according to new research.
Case Study
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SABRE Awards, Diamond, APAC, Superior Achievement in Research and Planning, 2018
Daiwa House, a leading house builder in Japan, addressed housework inequality through a combination of home design and a targeted campaign combining surveys, online content and offline events to stimulate a nationwide conversation about "nameless chores".
Case Study
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SABRE Awards, Gold, APAC, Product Media Relations (trade media), 2018
OPPO, a global smartphone brand, launched its Find X smartphone across Europe and in China by creating live events alongside social and video content.
News
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11 September 2018
GLOBAL: With an ever-expanding list of video ad options, marketers must evaluate platforms based upon a set of fundamental elements and make impartial assessments of their ability to build brand success, according to a leading industry figure.
Case Study
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SABRE Awards, In2 APAC, Best Use of Innovative Technologies, 2018
Ford, an automotive brand, maintained a valued relationship with its dealers and encouraged test drives of its vehicles in China by launching an auto vending machine at a live Q&A event.
Article
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Marianne Vita, WARC Best Practice, September 2018
Focuses on the role and effectiveness of premium multi-screen video in a marketer’s video plan and identifies six key elements of a strong video ad platform.
Case Study
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Chan Su Ling, Jacinth Lum, Lau Su Lin, WARC Prize for Asian Strategy, Shortlisted, 2018
New payment option Hotlink Cash Online newsjacked a popular internet trend to increase uptake of its payment service among Malaysians.
Case Study
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Talha Bin Hisaam, Nadia Putri Prianti, WARC Prize for Asian Strategy, Shortlisted, 2018
Skin and baby-care brand Johnson's used an integrated campaign in Indonesia to grow sales and establish itself as a baby-care expert in a category that lacked differentiation.
Case Study
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Kawal Shoor, Navin Talreja, Heval Patel, WARC Prize for Asian Strategy, Shortlisted, 2018
Saregama, a music company in India, created a new product to monetise its music archive and appeal to older people.
Case Study
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Amanda Hancock, WARC Prize for Asian Strategy, Shortlisted, 2018
Diet brand Verena Sure circumvented strict government regulations by using its own digital and social media platforms to launch its over-the-counter product in Thailand.
