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News

NEW YORK: Many brands continue to opt for cheaper, but riskier, ad inventory despite a spate of digital safety scandals over the past couple of years, according to the global brand safety officer at IPG Mediabrands’ UM Worldwide.

Article

McAfee, the cybersecurity company, faced a major threat to its brand reputation having been hacked on LinkedIn, the social network.

Article

This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.

Article

Anheuser-Busch InBev, the brewing giant, conducted a high-profile review of its media duties around the world to ensure they were truly fit for purpose.

News

MIAMI BEACH, FL: The 4A’s (American Association of Advertising Agencies) has launched the Advertiser Protection Bureau (APB), an agency-led body that will push for trustworthy environments that benefit marketers and consumers alike.

Article

The 4A's (American Association of Advertising Agencies) is seeking to find new ways of helping agencies, and their clients, progress in a rapidly-changing marketing universe.

Article

This article summarises the results of the Global Marketing Index (GMI) for March 2018, where rates of headline GMI growth slowed across all regions.

Article

Global strategies, campaign updates and trends in the carbonated soft drinks category.

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Global strategies, campaign updates and trends in the banking category.

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Global strategies, campaign updates and trends in the savoury snacks category.

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Global strategies, campaign updates and trends in the beer and cider category.

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Global strategies, campaign updates and trends in the spirits category.

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Global strategies, campaign updates and trends in the department stores sector.

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Global strategies, campaign updates and trends in the hair care category.

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Global strategies, campaign updates and trends in the hot drinks category.

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Global strategies, campaign updates and trends in the telecoms and ISPs category.

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Global strategies, campaign updates and trends in the sauces, seasoning and condiments category.

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Global strategies, campaign updates and trends in the cosmetics and beauty aids category.

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Global strategies, campaign updates and trends in the supermarkets and grocery category.

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Global strategies, campaign updates and trends in the energy drinks category.

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Global strategies, campaign updates and trends in the insurance category.

Gunn Report

The Gunn Media 100 is an annual ranking of the world’s most awarded advertising and marketing campaigns in media competitions around the world, and the companies that created them.

News

LONDON: Advertisers and agencies expect to invest more in digital audio in the next 12 months, according to new research, with 84% saying it will play a bigger role in their media plans in the future.

News

LONDON: As voice-activated devices, podcasts and overall digital audio consumption grow in popularity in the UK, a new survey has confirmed that advertisers and agencies plan to invest more in these channels.

Research Paper

Research is ongoing about how investment in paid media and digital owned media drives changes in brand sales.